In this FDD Talk post, you’ll learn the following:
- Section I – Background information on the Fetch! Pet Care franchise opportunity, including relevant news updates
- Section II – Estimated initial investment for a Fetch! Pet Care franchise, based on Item 7 of the company’s 2020 FDD
- Section III – Initial franchise fee, royalty fee, marketing fee, and other fees for a Fetch! Pet Care franchise, based on Items 5 and 6 of the company’s 2020 FDD
- Section IV – Number of franchised and company-owned Fetch! Pet Care outlets at the start of the year and the end of the year for 2017, 2018, and 2019, based on Item 20 of the company’s 2020 FDD
- Section V – Presentation and analysis of Fetch! Pet Care’s financial performance representations, based on Item 19 of the company’s 2020 FDD, including information on the:
- 2019 average, median, high, and low revenue for the 56 franchised Fetch! Pet Care locations open at least 2 full years (open before January 1, 2018), by quintile
- 2019 average, median, high, and low revenue for the 2 company-owned Fetch! Pet Care locations open at least 2 full years (open before January 1, 2018)
Section I – Background Information
18 Things You Need to Know About the Fetch! Pet Care Franchise
Sells Its Two Existing Company-Owned Locations to New Franchisees
1. At the beginning of March 2020, Fetch! Pet Care announced the sale of its two existing company-owned and operated locations in Philadelphia, Pennsylvania and New York, New York. Fetch! Pet Care franchise owner Tonya Williams is the proud new owner and operator of Fetch! Pet Care servicing Center City, Philadelphia. Williams previously worked for more than 10 years in the pet care industry as a professional dog walker and pet sitter, then as a pet care coordinator in the Client Concierge Center at Fetch! Pet Care, where she ultimately went on to become manager of the call center.
2. Williams said, “Having worked at all levels of the Fetch! Pet Care organization, I have a unique understanding of each role and the importance of a coordinated effort in providing the highest quality dog walking and pet sitting services to pets and their owners. I’m thrilled to finally own my own Fetch! Pet Care franchise and expand on our great service here in the greater Philadelphia area.”
3. Equally exciting, Fetch! Pet Care franchise owner Donyell Denby purchased and took over daily operations of the Fetch! Pet Care franchise servicing Manhattan, New York. Like Williams, Denby also worked as a pet care coordinator in the Client Concierge Center at Fetch! Pet Care and was revered for his commitment to service excellence for the pets. Denby is currently focused on adding more professional dog walkers and pet sitters on staff to service the increasing needs of clients throughout New York City.
4. “Owning my own business and doing something I love has been my life-long dream,” said Denby. “My hard work and commitment over the years with Fetch! Pet Care has paid off and now, thanks to Fetch! and their willingness to help finance my franchise, it’s my time to build a great business to better meet the needs in my community.”
5. Fetch! Pet Care offers a wide range of services including puppy care, private dog walking, pet sitting, overnight care, and pet taxi services. A free consultation is offered for every client, as well as a satisfaction guarantee to ensure their happiness. Fetch! Pet Care’s Client Concierge Center live pet care coordinators personally match their clients with the most qualified dog walkers and pet sitters on staff to meet each pet’s needs and client expectations. Staff are bonded, insured, background checked, and have specialized skill in caring for dogs, cats, birds, and other small caged animals.
6. Fetch! Pet Care is operated by local franchisees and offers its franchisees operational support including live pet care coordinators in the Fetch! Client Concierge Center, who not only handle the logistics of personally matching clients and their pets to the most qualified pet care providers, but they also monitor the pet care assignments and customer satisfaction feedback through the company’s mobile app to ensure exceptional service is provided. This allows the franchise owner to focus on building relationships in the community, developing their team of dog walkers and pet sitters, and being readily available locally as needed in the community they service.
7. Fetch! Pet Care provides its franchisees with a turnkey franchise business opportunity. With a 50% military discount, flexibility to work only 20 hours per week on the business, and full training and ongoing 1-on-1 support, Fetch! is one of the most exciting and practical home-based, lifestyle businesses around.
Seattle-Area Franchisees Launch New Program Focused on Safety
8. In early April 2020, Tamara Bean and Cameron Thompson, the Seattle-area Fetch! Pet Care franchisees and regional partners, announced that they were shifting tactics as their Governor issued state-wide closures. The business partners then focused on a specialized program conceived by Bean aimed at serving essential personnel and seniors. The Fetch and Go service is a no-owner contact method of picking up and returning a pet.
9. Bean said she thought of the Fetch and Go program when COVID-19 cases first started to be reported in the area. To minimize risk to both pet sitters and the people they serve, the safety program requires clients to have a sanitation station by their front door. Dog walkers are also carrying their own leashes for dogs, and dog owners are leaving collars and harnesses on their pets. Upon arrival, all dog sitters have to do is put the leash on the dog, leave for a walk, and, when they return, wipe everything they touch with pet-friendly disinfecting products they carry before they leave. “It takes potentially 20 seconds,” Bean said.
10. If a client is a medical personnel, pet sitters won’t go into their homes until they have been at work for a minimum of three hours. This is another safety measure they’ve implemented in response to the pandemic, Bean said. “I’d rather us err on the side of safety than otherwise,” she added. Thompson agrees the focus is on everyone’s safety. “We’ve done everything we can except put a bubble around us,” he said.
11. Bean said, with the closures, 90 percent of their professional pet care services were shut down. They were only accepting new clients if they are senior citizens who are immobile or first responders or medical personnel who need their dogs walked. She said one of her clients in Ballard had been working the overnight shift, and they had scheduled her dog walker to come between 11 p.m. and 2 a.m. “We are doing whatever we can to help, even if that means coming in late at night,” Bean said.
12. The rest of their focus was on their senior clients. Thompson said without their dog walking services, some of their more elderly clients would not be able to exercise their dogs. He added, “At the end of the day, we are providing a service that allows them to have their friends and maintain their way of life.”
13. Petsitters will also run errands for owners if requested. Recently, a petsitter also took one of his elderly clients’ dogs in to the veterinarian for vaccinations and a quick check up. “These are things we typically provide, but at this time, they’re even more significant to people,” Thompson said. He said while his dog sitters will deliver pet supplies to clients upon occasion, because of the pandemic, he has arranged for his dog sitters to take other necessities, as well. “This is something we want to do to keep our clients happy,” he said. “We’re all in this together during this tragic time.”
14. Bean said while the business’s focus is on making sure clients’ needs are served during this time, the pandemic and resulting closures have personally affected her as a small business owner and single mom. She said she has grown her business into a successful enterprise over the last 13 years. “It’s been my heart and soul, and it’s devastating in a significant way,” Bean said of the pandemic, adding she can learn and grow from the experience, as well. “So when we do build back up, we can institute everything we have learned.”
15. Bean also recognizes the importance of communication and positivity during the pandemic, which is why she has created the “Raise a Paw to Pets” Facebook page. She said #RaiseAPawToPets is a “community movement to share love and light being generated by pets everywhere. Bean invites people to join the Facebook group and share funny and thoughtful stories about their pets. “A pet’s purpose is to share and spread love, so we created this movement to follow their example,” Bean said in an email. “The least we can do is tell their stories.”
16. Fetch! Pet Care was founded in 2002 by Paul Mann in Berkeley, California. Mann had moved to Berkeley the year before and learned about dog walking after meeting the dog walker of the previous owner of the home he had bought. After doing some research, Mann realized that there was an opportunity to develop a reliable source of professional, reliable pet walkers in neighborhoods. Mann’s idea was a success and within a year, Fetch! had grown to 75 pet sitters on staff and over 1,000 clients.
17. Mann started franchising Fetch! Pet Care in 2004 and the first franchised location was opened in San Diego, California. By 2008, there were more than 200 franchise units around the United States. However, Fetch! Pet Care began to decline in the years after and numerous locations were closed. Since then, Fetch! Pet Care has rebounded and there are still dozens of franchises across the country.
Entrepreneur’s Franchise 500
18. Fetch! Pet Care did not rank on Entrepreneur’s 2021 Franchise 500 list.
Section II – Estimated Costs
- Please click here for detailed estimates of Fetch! Pet Care franchise costs, based on Item 7 of the company’s 2020 FDD.
Section III – Initial Franchise Fee, Royalty Fee, Marketing Fee, and Other Fees
- Please click here for detailed information on Fetch! Pet Care’s initial franchise fee, royalty fee, marketing fee, and other fees, based on Items 5 and 6 of the company’s 2020 FDD.
Section IV – Number of Franchised and Company-Owned Outlets
- Outlets at the Start of the Year: 86
- Outlets at the End of the Year: 75
- Net Change: -11
- Outlets at the Start of the Year: 75
- Outlets at the End of the Year: 70
- Net Change: -5
- Outlets at the Start of the Year: 70
- Outlets at the End of the Year: 72
- Net Change: +2
- Outlets at the Start of the Year: 8
- Outlets at the End of the Year: 2
- Net Change: -6
- Outlets at the Start of the Year: 2
- Outlets at the End of the Year: 2
- Net Change: 0
- Outlets at the Start of the Year: 2
- Outlets at the End of the Year: 1
- Net Change: -1
Section V – Financial Performance Representations (Item 19, 2020 FDD) and Analysis
- Actual results vary from business to business and Fetch! Pet Care cannot estimate the results of any particular franchisee. The below financial performance representations are historic representations about Fetch! Pet Care franchised outlets (Part 1) and company-owned outlets (Part 2).
Part 1 – 2019 Revenue for Franchisees Open at Least 2 Full Years (Open Before January 1, 2018)