In this exclusive Q&A, we speak with partners Dr. Parker Simon and Bradley Turney about why they chose Rise Southern Biscuits & Righteous Chicken as the franchise they would invest in.
Franchise Chatter (FC): What qualities did you consider in your search for a franchise brand?
Dr. Parker Simon (PS): At the time we had considered opening a deli with a family member, so quick service restaurants (QSRs) were on our radar. We also wanted to be involved with an industry or product that would be needed by a large group of people and one that we viewed as “lower risk” at the time.
FC: How did Rise Southern Biscuits & Righteous Chicken fulfill your requirements?
Bradley Turney (BT): We loved the early morning hours, as we believed it would provide us more flexibility overall. We also thought the hours of 7 a.m. to 2 p.m. would be attractive to workers in the service industry, improving our ability to recruit and retain employees. We love the food and thought it would be a great fit for Tulsa.
FC: Why did you decide to move forward with your deal in the middle of the coronavirus pandemic?
PS: Rise had already positioned itself to do well during the pandemic as they had been shifting toward delivery, takeout, and catering. When we met with the Rise team, we could see how they were able to be innovative in the restaurant space with concepts like the cloud kitchen. I also believed that after the pandemic is over the public will enjoy going out to eat again, even if the concept evolved with societal changes like “social distancing”.
FC: Where in the Tulsa area are you considering for your restaurants? Why?
BT: We are looking at areas with certain demographics and we want to focus on places that we would consider dining out destinations, like Cherry Street. We want an area that has a personality that Rise can add to and build upon. We are looking at areas that we would consider more “bedroom communities”.
FC: When do you think your first location will open?
PS: We plan to open five restaurants and believe our first location will open sometime in the late Fall to early Winter.
FC: Who will be running your franchise business? What experience do they possess?
PS: Our family will be at the core of the business. Bradley and I are the actual franchisees but Angela Miller is part of our core family and will be intimately involved in the operations. We plan to hire a manager and staff for each store.
FC: What advice would you give to someone considering an emerging brand as a franchise concept?
BT: The ability of a brand to pivot and adapt to changing circumstances and markets is vital to the business’s future success.