In this exclusive Q&A, we learn about Raw Jūce from its co-founder, Barry Rabkin.
Franchise Chatter (FC): Tell us about your background. How did you come up with the idea for Raw Jūce?
Barry Rabkin (BR): In 2009, I was diagnosed with thyroid cancer. I was feeling incredibly weak and depleted of energy, and after a year of different treatments and medications, I was looking for anything that would help me get energized and build up my immune system and discovered the powers of juicing. I made a complete lifestyle change, and instantly felt like a different person – I was thinking more clear-headed, I felt sharper, and my energy was back. Not only did I feel different, but my health improved significantly.
At this point, I made it my mission to showcase the amazing benefits of raw juice, so I spoke with my then neighbor Jeff Levine, a franchising veteran, and convinced him to partner with me to open a juice bar. In 2013, Raw Jūce opened its doors in Boca Raton, Florida. Today the brand continues to center its philosophy around living a healthy lifestyle and is committed to providing the highest quality, plant-based, organic products.
FC: What makes Raw Jūce different from other juice concepts?
BR: Raw Jūce’s’ biggest focus is to provide the best possible product and experience to our guests. Simply stated, we don’t take shortcuts. All of our ingredients are organic, non-pasteurized, and never processed. Our recipes are all chef-inspired and designed to focus on the organic quality, without compromising the taste. We make sure our juices and food items are the best tasting products without relying on artificial ingredients, thickening agents, and sweeteners that many of our competitors use.
In addition, we own our own organic produce company and have invested in our own organic farm which is expected to yield its first crop in April. In essence, we’ve really established a truly unique “farm-to-bottle” supply chain.
FC: What are the health benefits of juicing?
BR: The benefits are endless. Juicing helps your body absorb more nutrients faster, and it gives your digestive system a rest from breaking down whole foods. Juicing also improves your blood circulation by transporting oxygen to your entire body and brain, which helps you feel lighter, energized, happier, and stay mentally alert. Because juicing can also help raise your pH level, the nutrients absorbed can also help prevent against certain diseases such as cardiovascular disease, inflammatory diseases, diabetes, and heart and kidney disease.
Implementing juicing as part of your lifestyle also helps remove toxins from your body, boost your immune system, aid in digestion, and improve your overall health. It’s especially great for beginners who are introducing fruits and vegetables into their diets, as it’s an easy way to get your recommended 6-8 servings per day.
FC: How many locations do you currently operate?
BR: We have 9 locations throughout South Florida and recently announced our franchising program in an effort to expand our footprint nationally across the United States.
FC: Where do you see the brand in 5 years?
BR: Over the next 5 years we plan to reach 75-80 franchise locations and 25-30 corporate locations.
FC: How can someone learn more about the franchise opportunities available with Raw Jūce?
BR: To learn more about Raw Jūce, visit https://rawjuce.com/franchising/ or call (888) 411-1280.