In this FDD Talk post, you’ll learn the following:
- Section I – Background information on The Camp Transformation Center franchise opportunity, including relevant news updates
- Section II – Estimated initial investment for The Camp Transformation Center franchise, based on Item 7 of the company’s 2019 FDD
- Section III – Initial franchise fee, royalty fee, marketing fee, and other fees for The Camp Transformation Center franchise, based on Items 5 and 6 of the company’s 2019 FDD
- Section IV – Number of franchised and company-owned The Camp Transformation Center outlets at the start of the year and the end of the year for 2016, 2017, and 2018, based on Item 20 of the company’s 2019 FDD
- Section V – Presentation and analysis of The Camp Transformation Center’s financial performance representations, based on Item 19 of the company’s 2019 FDD, including information on the:
- 2018 average and median gross sales for the 10 company-owned, 79 franchised and licensed, and all 89 The Camp Transformation Centers that were open and operating for all of 2018
- 2018 average gross sales, cost of goods sold, gross profit, payroll, rent and utilities, repairs and maintenance, advertising and marketing, merchant fees, other expenses, total expenses, net operating income, imputed royalty, and net operating income minus adjustment for the 10 company-owned The Camp Transformation Centers that were open and operating for all of 2018
- 2018 median gross sales, gross profit, total expenses, and net operating income for the 10 company-owned The Camp Transformation Centers that were open and operating for all of 2018
Section I – Background Information
18 Things You Need to Know About The Camp Transformation Center Franchise
Celebrates Major Milestones in First Half of 2019
1. In mid-July 2019, The Camp Transformation Center celebrated its exceptional growth and significant recognition during the first six months of the year. At that point in 2019, The Camp had opened nine new locations with both new and existing franchisees in California, Nevada, and Texas. Nearly 15 more locations throughout the country were in development and were set to join the existing centers across North America.
2. According to Alejandra Font, co-founder of The Camp, “This has been an incredible year for us, and we’re only half-way through. We are well positioned to continue expanding our franchise footprint. With the incomparable dedication of our franchisees, The Camp has impacted hundreds of thousands of lives, and we’re so excited to grow into fresh markets with new franchise partners in the months ahead.”
3. The brand’s impressive Net Promoter Score, a globally recognized metric, of 82.7 percent demonstrates its “world class” experience and client satisfaction. Notably, the brand appeared on Entrepreneur magazine’s 2019 Franchise 500 and Fastest-Growing Franchises lists. The Camp was also listed as a top-ten franchise brand on the Local Search Association and SOCi’s first-ever Localized Social Marketing Benchmark report, a testament to its social media reach and strategy.
4. As the fitness brand grows, The Camp is targeting new markets for expansion including metro areas across Arizona, Colorado, Illinois, Texas, Utah, and Northern California. As part of its growth initiative, The Camp is actively seeking qualified franchise partners to grow the brand into these prime markets. Ideal franchisees showcase an unwavering desire to help people with compassion and empathy. While not necessary, an aptitude for sales is preferred along with leadership skills and a collaborative disposition.
5. The Camp supports its franchisees with proven marketing, sales, and operations programs, including a robust opening strategy to bring people into the initial signature six-week Challenge. Cultivated to attract individuals or teams with an ambition to succeed, strong values, and solid community and business connections, the franchise investment opportunity also offers significant efficiencies of scale for multi-unit investors.
6. The Camp blends a positive group training setting with dynamic interval workouts, nutrition and supplement plans, and highly-qualified trainers. Franchisees drive membership through seven annual challenges. Successful challengers most often endear themselves to The Camp and become long-term members, and even franchisees.
Adds New Members to Executive Leadership Team
7. At the beginning of March 2019, The Camp Transformation Center announced that it had hired Catia Morgan as its new vice president of franchise operations. Morgan, a franchise industry veteran, will play an integral role in growing The Camp’s franchise footprint in the upcoming years and will also strategically support new and existing franchisees, guiding them toward success.
8. Alejandra Font, co-founder of The Camp Transformation Center, said, “We are thrilled to welcome Catia to The Camp family. Her proven passion for growing brands and commitment to helping franchisees make her the perfect fit as we continue to expand nationally. Her impressive background in franchising makes her a strong asset to our team.”
9. Morgan brings more than 20 years of franchising experience to the Southern California-based fitness franchise. Prior to joining The Camp, she worked in high-level operations roles in a variety of industries including restaurant and beauty concepts. It was through these roles that she learned to manage and develop relationships with franchisees to drive unit profitability and fine-tune business operations.
10. Morgan added, “This is such an exciting time to be joining The Camp given its recent and continued growth. The Camp is disrupting the fitness industry and has transformed the lives of thousands of members with its proven effectiveness and sense of community. I’m eager to join its exceptional leadership team and support its impressive franchisees.”
11. Later on in the year, in late September, The Camp Transformation Center hired Terri Bornhauser as its new franchise sales and development manager. Bornhauser will play an integral role in growing The Camp’s franchise footprint in the upcoming years through strategic franchise sales initiatives involving direct sales and marketing efforts.
12. “We are thrilled to welcome Terri to The Camp family. Her proven passion for growing brands through integrated efforts makes her the perfect fit as we continue to expand nationally,” said Alejandra Font, co-founder of The Camp Transformation Center. “Her impressive background in franchising makes her a strong asset to our team.”
13. Bornhauser brings extensive franchising experience to the Southern California-based fitness franchise. Prior to joining The Camp, she worked in franchise sales for a national restaurant franchise. Notably, she has been a Certified Franchise Executive (CFE) for several years. It was through this pivotal role that she learned to effectively generate franchise leads and close multi-unit deals, a skill set she will bring to The Camp as it grows its franchise footprint.
14. According to Bornhauser, “The Camp is growing at an astonishing rate, making this the perfect time to join the corporate team. The concept is taking the fitness industry by storm, and I’m eager to make an impact and take an active role in bringing The Camp to new markets and transform more lives across the nation.”
15. The Camp Transformation Center was founded in 2010 by Sam Bakhtiar and Alejandra Font in Southern California. Bakhtiar had previously opened a successful gym, but it was hit hard during the 2008 recession. Around 2010, Bakhtiar partnered with Font, who also felt that the fitness industry was broken, expensive, and lacked the results and customer service that was needed.
16. Bakhtiar and Font decided to open a boot camp-style gym that wouldn’t be filled with unnecessary equipment. To get clients in the door and to show off the results Bakhtiar and Font could get from their first clients, they decided to offer a challenge to lose 20 pounds. Their gamble paid off and a majority of the first group of clients lost those 20 pounds.
17. From this initial challenge, The Camp Transformation Center was born and Bakhtiar and Font, along with help from Font’s husband, opened more gyms around Southern California. Today, there are The Camp Transformation Centers around the United States and Mexico. The company is continuing to seek franchisees around the world.
Entrepreneur’s Franchise 500
18. The Camp Transformation Center ranked No. 387 on Entrepreneur’s 2020 Franchise 500 list.
Section II – Estimated Costs
- Please click here for detailed estimates of The Camp Transformation Center franchise costs, based on Item 7 of the company’s 2019 FDD.
Section III – Initial Franchise Fee, Royalty Fee, Marketing Fee, and Other Fees
- Please click here for detailed information on The Camp Transformation Center’s initial franchise fee, royalty fee, marketing fee, and other fees, based on Items 5 and 6 of the company’s 2019 FDD.
Section IV – Number of Franchised and Company-Owned Outlets
- Outlets at the Start of the Year: 0
- Outlets at the End of the Year: 0
- Net Change: 0
- Outlets at the Start of the Year: 0
- Outlets at the End of the Year: 66
- Net Change: +66
- Outlets at the Start of the Year: 66
- Outlets at the End of the Year: 85
- Net Change: +19
- Outlets at the Start of the Year: 13
- Outlets at the End of the Year: 15
- Net Change: +2
- Outlets at the Start of the Year: 15
- Outlets at the End of the Year: 17
- Net Change: +2
- Outlets at the Start of the Year: 17
- Outlets at the End of the Year: 10
- Net Change: -7
Section V – Financial Performance Representations (Item 19, 2019 FDD) and Analysis
- In Item 19, The Camp Transformation Center presents certain historical information for Centers that were open and operating for all of 2018. The explanatory notes following each table are an important part of the information presented.
Part 1 – 2018 Average Gross Sales