For the most up-to-date financial information, check out our latest FDD Talk post analyzing D1 Training’s average revenues, expenses, and/or profits.
In this FDD Talk post, you’ll learn the following:
- Section I – Background information on the D1 Training franchise opportunity, including relevant news updates
- Section II – Estimated initial investment for a D1 Training franchise, based on Item 7 of the company’s 2019 FDD
- Section III – Initial franchise fee, royalty fee, marketing fee, and other fees for a D1 Training franchise, based on Items 5 and 6 of the company’s 2019 FDD
- Section IV – Number of franchised and company-owned D1 Training outlets at the start of the year and the end of the year for 2016, 2017, and 2018, based on Item 20 of the company’s 2019 FDD
- Section V – Presentation and analysis of D1 Training’s financial performance representations, based on Item 19 of the company’s 2019 FDD, including information on the:
- 2018 gross revenues, royalty, marketing expenditures, part-time labor, manager salary, and revenue less disclosed expenses for the one company-owned D1 Training business that was open the full Measurement Period (January 1, 2018 to December 31, 2018)
- 2018 average, median, high, and low gross revenues, royalty, marketing expenditures, part-time labor, manager salary, and revenue less disclosed expenses for the two D1 Training businesses that started the Measurement Period as company-owned but were sold to franchisees during the Measurement Period
- 2018 average, median, high, and low gross revenues, royalty, marketing expenditures, part-time labor, manager salary, and revenue less disclosed expenses for the six D1 Training businesses that were franchisee-owned during the entire Measurement Period
Section I – Background Information
17 Things You Need to Know About the D1 Training Franchise
Announces Accelerated 2019 Franchise Development Efforts at Annual Summit
1. At its annual summit in April 2019, D1 Training shared its significant achievements for the first quarter of 2019. Building on a momentous 2018 where the brand signed 58 franchise agreements, increased year-over-year sales by 9.8 percent, and trained over 100,000 scholastic athletes, 2019 was projected to be even stronger with the addition of 20 new locations slated to open by year-end.
2. 2018 marked a significant year in partnership development for D1 Training as it became the official partner of USA Powerlifting, the leading powerlifting organization in the United States.
3. The news of the brand’s rapid growth also landed the company a spot on Entrepreneur’s “Top 10 Franchise Categories for 2019” in addition to being recognized as a “Top 10 Brand” during the Franchise Consulting Company (FCC) 2018 summer conference and “Top 5 Brand” during the FCC 2018 winter conference.
4. Riding this wave of success, the brand aimed to sign 88 new agreements during the remainder of 2019 by breaking into new markets such as California, Florida, Illinois, New Jersey, New York, and Texas.
5. According to Michael Abramson, president of D1 Training, “D1 Training’s explosive growth indicates that our journey to dominate the nation as the premier athletic training facility for athletes who are looking to achieve optimal fitness is just the beginning. As a brand that has only offered our franchise opportunity for three years, our growth is remarkable as we are now expanding nationwide. Of course, we have to credit the passion instilled in our franchisees. They, along with our line-up of professional athlete partners, have been the driving force behind these achievements.”
6. D1 Training’s 2019 goals were focused on “thriving together” while also putting a focus on scholastic fitness as the youth sports industry continues to grow from a $15-billion industry to $21 billion by 2020. Most importantly, the brand is determined to continue to build an unmatched overall brand experience by cultivating genuine, trusting, and positive relationships with its members – in and outside of its facilities. The goal is simple: to continue to train athletes who are dedicated to their sport or their fitness goals, regardless of age.
7. All D1 Training locations offer five age-based programs including Rookie (ages 7-11), Developmental (ages 12-14), Prep (ages 15-18), Boot Camp (adults), and Strength Training (adults). Each fitness program is based on the five athletic-based tenets: dynamic warm-up, performance guide, strength program, core and conditioning, and cool down. Outside of group workouts, D1 Training offers one-on-one training with world-class coaches.
First of Four Chicagoland Facilities Set to Open in Early 2020
8. At the end of November 2019, D1 Training announced plans to bring four facilities to the Chicagoland area with the first location opening its doors in early 2020 in Naperville, a suburb just 30 miles outside the city. D1 Training is a group fitness facility that utilizes a sports-science backed training regimen led by certified trainers to help people of all ages achieve their sport and fitness goals. The brand intends to add 10+ facilities across the state over the next three and a half years.
9. Kickstarting these development efforts are D1 Training franchisees Paul Bullard and Jeffrey Cantieri. The entrepreneurial duo has signed on to open four facilities in the Chicagoland area, with site selection well underway in the Wheaton/Glen Ellyn, Elmhurst/Oak Brook, and Downers Grove/Willowbrook areas for their next three locations.
10. The Naperville facility will be located at the corner of Route 59 and 75th Street in the Aurora Marketplace Shopping Center at 403 S. State Route 59 and will occupy nearly 12,000 square feet. D1 has partnered with industry-leading companies Plae and Sorinex to equip its new state-of-the-art facility with the same synthetic turf and weights used by professional and collegiate sports teams, ensuring that its members have the best equipment in the industry.
11. Bullard, an attorney and area resident, said, “Jeff and I have known each other for years and agreed about two years ago that we wanted to go into business together. After doing our due diligence into dozens of opportunities, we landed on D1 and couldn’t be more pleased with our decision.”
12. Cantieri, who co-founded and ran a field marketing company for 30 years, added, “Having both been athletes and now involved in our kids’ sports, D1 is the perfect fit. We were looking for a positive, energetic and family-friendly business that offered the opportunity to follow our passions and make a meaningful impact in the community – we know Chicagoland will fall in love with D1 Training just as we did.”
13. Dan Murphy, COO of D1 Training, said, “We’re thrilled to finally announce that D1 Training is coming to Illinois. The scholastic sports culture and the need for high-quality adult fitness training throughout the state has fueled this aggressive growth. Our team is primed to ramp up Illinois expansion with franchise partnerships, so we’re very thankful to have found Jeff and Paul. They’re a passionate and knowledgeable pair, and will no doubt make D1 Training a household name in Chicagoland.”
14. D1 Training was founded in 2001 by Will Bartholomew in his hometown of Nashville, Tennessee. Bartholomew had always been involved with sports and he was actually an undrafted free agent, set to practice with the NFL’s Denver Broncos, when he suffered a career-ending injury. He returned home to rest and quickly discovered that many people were interested in his story.
15. According to Bartholomew, “I was getting asked by a lot of people how I had made it to Denver. I began to feel like there needed to be a place for athletes to go, to experience the intensity of training and the coaches, breathing life in you and encouraging you to get to that next level. That was the start of D1 Training.”
16. After coming up with the idea for D1 Training, Bartholomew rented out a small space and created a place where everyday people could experience the same training as a Division 1 athlete. Bartholomew spent the next decade growing the business and by 2016, there were 32 locations around the Southeastern United States. D1Training launched national franchising that year and the company has moved away from opening company-owned locations.
Entrepreneur’s Franchise 500
17. D1 Training did not rank on Entrepreneur’s 2020 Franchise 500 list.
Section II – Estimated Costs
- Please click here for detailed estimates of D1 Training franchise costs, based on Item 7 of the company’s 2019 FDD.
Section III – Initial Franchise Fee, Royalty Fee, Marketing Fee, and Other Fees
- Please click here for detailed information on D1 Training’s initial franchise fee, royalty fee, marketing fee, and other fees, based on Items 5 and 6 of the company’s 2019 FDD.
Section IV – Number of Franchised and Company-Owned Outlets
- Outlets at the Start of the Year: 1
- Outlets at the End of the Year: 8
- Net Change: +7
- Outlets at the Start of the Year: 8
- Outlets at the End of the Year: 20
- Net Change: +12
- Outlets at the Start of the Year: 20
- Outlets at the End of the Year: 22
- Net Change: +2
- Outlets at the Start of the Year: 27
- Outlets at the End of the Year: 24
- Net Change: -3
- Outlets at the Start of the Year: 24
- Outlets at the End of the Year: 7
- Net Change: -17
- Outlets at the Start of the Year: 7
- Outlets at the End of the Year: 1
- Net Change: -6
Section V – Financial Performance Representations (Item 19, 2019 FDD) and Analysis
- This Item sets forth certain historical data from January 1, 2018 through December 31, 2018 (the “Measurement Period”) for all Businesses open and operating for the full Measurement Period. This Item sets forth the gross revenues of each Business as well as certain expenses incurred by the Businesses for the respective Measurement Periods.
- Part 1 of this Item sets forth D1 Training’s company-owned Business; Part 2 of this Item sets forth results for those Businesses that started the Measurement Period as company-owned but were sold to franchisees during the Measurement Period; and Part 3 sets forth results for those Businesses that were franchisee-owned during the entire Measurement Period.
- This Item excludes Businesses that were not open for the full Measurement Period, Businesses for which D1 Training has not collected full financial data, Businesses which do not offer the full range of services due to their size, and which did not have a full-time manager.
Part 1 – Company-Owned Businesses
- The table below presents the: (i) Gross Revenues; (ii) Royalty; (iii) Marketing Expenditures; (iv) Part-Time Labor; and (v) Manager Salary for D1 Training’s company-owned Business that was open the full Measurement Period.
- D1 Training’s company-owned Business paid a royalty rate of 5% of gross revenue.
- Other than as otherwise disclosed in this Item 19, there are no material financial or operational characteristics of the company-owned Business that are reasonably anticipated to differ materially from future operational franchise outlets.