In this exclusive Q&A, we learn more about Ziggi’s Coffee from its co-founder and CEO, Brandon Knudsen.
Franchise Chatter (FC): Can you please share a bit of background on the Ziggi’s Coffee concept including its founding story and its growth up until this point?
Brandon Knudsen (BK): My wife Camrin and I both had parents who ran their own successful businesses while we were growing up, so we knew we wanted to follow a similar path and be part of something we could build together from the ground up.
We opened our first Ziggi’s Coffee on the corner of 4th and Main Street in Longmont, Colorado in 2004 and since then, have grown the company into a thriving franchise with 21 locations and 43 franchise agreements in seven states. With multiple drive-thru and coffeehouse locations across the U.S., Ziggi’s is on a mission to provide a superior cup of coffee with exceptional service that customers can rely on.
For us, coffee has always been more than just a beverage. We associate coffee with fellowship and see it as a way to connect with customers. That belief is the basis for our commitment to providing excellent service and support to the communities we are a part of and offering the recipe for success to those in the Ziggi’s Coffee franchise family.
And our service doesn’t just stop there. Not only do we love supporting our customers and communities, we also love supporting other local businesses. From the high-quality coffee we use to make our delicious drinks to the simple ingredients found in our food items, we’re proud to partner with local vendors we trust, to serve nothing but the best.
FC: What makes Ziggi’s Coffee stand out from other coffee concepts?
BK: I believe Ziggi’s Coffee stands out from other concepts because of the emphasis on community and our uncompromising and relentless commitment to make each and every person’s day a little brighter. We pride ourselves on truly embracing our motto to be “The Best Part of Your Day” by providing superior customer service and focusing on every last detail of the customer experience, right down to the chocolate covered espresso bean on every specialty drink.
From our quality products to our fast and friendly service, Ziggi’s is committed to excellence in every sense of the word.
FC: Ziggi’s Coffee now has 43 franchise agreements in seven states. Can you tell us more about the company’s strategic growth plans?
BK: Our focus on growth begins with a focus on people. We believe in bringing on only the best franchise partners who will not only be good stewards of the brand, but will also be committed to following a proven system and embracing a recipe for success that has been tried and true for more than 15 years.
Ziggi’s Coffee is dedicated to building a thriving family of franchisees through a collaborative system of people who care about one another’s success and who are backed by the support of a highly experienced operations team.
FC: What qualities make Ziggi’s Coffee an attractive business opportunity for franchise owners?
BK: Ziggi’s has a unique combination of efficiencies, proven over time, to focus minimal spending on the investment to maximize profits. After years of operational excellence, Ziggi’s offers systems to keep costs of operations low, while having revenues far above most competition in the coffee space.
Becoming a Ziggi’s Coffee franchisee means you are in business for yourself but not by yourself. It’s an incredible opportunity that provides you with the fundamentals of business ownership as well as the necessary tools and guidance to help you run and build a successful Ziggi’s Coffee.
Through a partnership with third-party partners, Ziggi’s Coffee also offers access to select financing to best fit your needs toward funding your coffee business.
FC: What kind of support does Ziggi’s Coffee offer its franchise owners?
BK: Ziggi’s Coffee has developed a franchise program focused on the success of our franchisees. The Ziggi’s training system and incredible support team is unrivaled in franchising.
We have created a foundation for our franchisees through systems and procedures that are based on over 15 years of successfully operating multiple units. This knowledge is passed down to our operators through a robust launch process consisting of online courses, hands-on training, grand opening assistance, marketing plans, and ongoing support.
In addition to that, we have a diverse franchise family of people with a common thread; they care about their communities and care about others within the franchise system. Our franchisees have a mutual determination for success and a passion for the brand. This unbreakable bond is created by people who rally behind one another to help achieve their goals.
FC: What do you look for in the ideal franchise candidate?
BK: The ideal franchise candidate is first and foremost a good cultural fit for the Ziggi’s brand as a whole. That means someone who is passionate about serving their community, providing jobs, and growing the brand. We only offer franchises to those who exemplify the Ziggi’s brand values and are committed to success.
We seek folks from all walks of life and have become the choice of many individuals with corporate backgrounds who are looking to take control of their future and leave a legacy for their family.
FC: How can someone learn more about the franchise opportunities available with Ziggi’s Coffee?
BK: They can check out our website at www.ZiggisCoffee.com or reach us directly at firstname.lastname@example.org or 720.358.1212.