In this exclusive Q&A, we learn more about BrightStar Care and its commitment to providing a higher standard of in-home senior care, from its vice president of franchise development, Pete First.
Franchise Chatter (FC): Can you tell us about BrightStar Care and the services offered?
Pete First (PF): BrightStar Care is a national franchise specializing in a higher standard of care through both medical and non-medical in-home care. We are based in Chicago, but have over 330 locations nationwide.
Our locations have the opportunity to provide companion, personal, senior, child, transitional and skilled nursing care services in most markets. All of these services are possible because each agency staff is overseen by an R.N. Director of Nursing. Their job is to help create unique, personalized plans of care, which ensure a higher standard of service to each client.
FC: Can you tell us more about your role at BrightStar Care?
PF: As the vice president of franchise development, my goal is to help grow the brand. BrightStar Care is at a pivotal point for our growth because of the aging population nationwide and home care’s rise in popularity over the past five years. Coupled together, that makes for great potential for the brand moving forward.
By improving and streamlining the recruitment process for potential franchisees, we’re excited to continue the national growth of BrightStar Care, and I am thrilled to be spearheading our growth story.
FC: What differentiates BrightStar Care from other home health care agencies in the space?
PF: Part of the reason BrightStar Care has been able to be so successful over the past decade is our accreditation. BrightStar Care is the only national home care franchise to receive The Joint Commission’s Enterprise Champion for Quality award six consecutive years – every year since the award’s inception in 2013. The Joint Commission is an internationally recognized healthcare-quality organization with rigorous standards that also accredits organizations such as the Mayo Clinic.
This, along with our strong leadership under founder and CEO Shelly Sun, low relative investment and advanced proprietary technology platforms, brings BrightStar Care above the industry competition.
FC: How does the rising senior population affect the home health care business? What kinds of trends do you look for as you target areas for expansion?
PF: BrightStar Care spends a lot of time analyzing where and when we choose to grow. Through a combination of demographic review, potential referral source analysis, availability of National Accounts and possible caregivers, we’re able to identify market areas with the potential demand that could support the brand and our franchises.
Home health care has seen steady, incremental growth over the past several years. Recent research valued the home health care market at more than $305 billion in the U.S. last year. For context, the U.S. Census Bureau set a market valuation of $65.4 billion in 2012 – this is substantial growth in just eight years.
One of the key reasons for the massive growth in demand for home health care services stems from demographic trends. Baby Boomers are reaching retirement age at a rate of 10,000 individuals per day. By 2030, the number of Americans over the age of 65 will be roughly 79 million.
FC: What are the factors that make BrightStar Care an attractive opportunity for potential franchisees?
PF: One of the main factors that makes BrightStar Care such an attractive opportunity is that it has one of the highest average unit revenue in our category. We have been recognized by Forbes for the fifth consecutive year as a top franchise opportunity, and ranked #1 in the low-investment category of Forbes’ America’s Best Franchises of 2019.
Additionally, our franchisees feel good about the work they do. By being a part of BrightStar Care, you have a positive impact on your community – because you really get to know the people you’re working with one-on-one – contributing directly to your clients’ well-being.
Another factor that makes BrightStar Care appealing to potential franchisees is the strong leadership behind the brand, led by Shelly Sun. By having Shelly actively involved, BrightStar Care is able to make decisions strategically and efficiently, whereas other companies run by venture capitalists do not have this advantage.
FC: What economic opportunities does BrightStar Care bring to new territories?
PF: Nationally, BrightStar Care employs over 2,500 registered nurses, who each have a small staff of their own, which varies across our agencies.
FC: How can people learn more about BrightStar Care and its franchising opportunities?
PF: People can learn more about our franchise opportunities by visiting brightstarfranchising.com/home-care/.