In this exclusive Q&A, we learn more about MyFit18 from its vice president, Marty Flanagan.
Franchise Chatter (FC): Can you please share a bit of background on the MyFit18 concept including its founding story and its growth up until this point?
Marty Flanagan (MF): Everyone involved in starting the MyFit18 brand has an extensive background in fitness, franchising and technology – and we all knew there was an opportunity for a true zero-staffed fitness franchise option. Not long after, MyFit18 was born.
The concept is simple – memberships start at $18/month and you must be 18 years old to join. We really wanted to put fitness center ownership within reach for those who want to own their own business, without the high-cost buildout and heavy corporate requirements. It’s a fitness franchise for the rest of us.
In terms of projections for growth, we believe that the sky’s the limit due to our unique model. MyFit18 is looking to expand nationwide, across suburban areas, metropolitan areas and major cities.
FC: How does MyFit18 differentiate itself from other brands and concepts in the fitness space?
MF: From the franchisee perspective, this is a fitness concept that is disrupting the industry with its low-cost, zero-staff model which gives them the ability to automate their business from day one. The equipment requirements are minimal and there’s a lot of flexibility in terms of the site and buildout. That adds up to low startup costs and low overhead, which is a big attraction for franchisees.
Due to automation and technology, this is a fitness franchise that entrepreneurs can run from the comfort of their home, or the other side of the country. MyFit18 provides a fitness center ownership opportunity to fitness professionals and entrepreneurs who want to make a positive impact on people’s lives, without the exorbitant cost and operational overload.
From the end customer’s perspective, the member experience is unmatched. They can enroll, freeze, cancel, gain access to the center, provide real-time feedback and more – all through a proprietary app. Members also benefit from a no sales, no hassle approach to joining a gym. And there’s a limit on the number of memberships available to provide the best possible customer experience.
The fitness space is crowded with boutique studios, group training, personal training and other content-focused centers. But there’s also a demand for a concept designed for those who don’t want or need the expensive luxuries but rather a nice place with high-quality equipment and a functional space with affordable membership options.
FC: What makes MyFit18 an attractive business opportunity to potential franchisees?
MF: MyFit18 was always designed to be a franchise from the ground up. Our team’s extensive experience in franchising means that we have a deep understanding of what franchisees want and need to be successful. That’s why we provide top-notch franchisee support and training, coupled with a cost-effective business model, which makes it a very attractive opportunity for entrepreneurs and investors.
MyFit18 also allows for franchisees to completely personalize and localize their location. Our model is also completely customizable, meaning, franchisees can choose the specific type of equipment in each center, the location that makes the most sense for them (connected to an already established brand for example) and can even add a specific name to their MyFit18.
FC: What qualities do you look for in a potential franchisee? Which territories are you currently seeking for growth and development?
MF: We are looking for individuals with a passion for the fitness industry and those who want a completely scalable model. This could include folks such as personal trainers, athletic trainers, gym managers or fitness enthusiasts. We are also interested in entrepreneurs and multi-unit investors who are attracted by the ability to manage their locations remotely from anywhere.
In terms of growth and development, we are open to expanding across the country – anywhere our franchisees see an opportunity to operate a successful MyFit18.
FC: What is the typical investment to open a MyFit18?
MF: The investment requirements to open a MyFit18 are a $15,000 franchise fee with an overall investment of $82,000.
FC: How can people learn more about MyFit18 and its franchising opportunities?
MF: To learn more about the MyFit18 franchise opportunity, please visit MyFit18.com