In this exclusive Q&A, we get to learn about Pure Green from its founder and CEO, Ross Franklin.
Franchise Chatter (FC): Tell us about your professional background. What inspired you to start Pure Green?
Ross Franklin (RF): Right out of college, I started my professional career in the fitness industry working as a fitness manager at The Sports Center at Chelsea Piers. I transitioned into a General Manager role for New York Sports Clubs and later Equinox before opening my own consulting company, RF Consulting.
Over time, I grew my consulting company by starting out specializing in health clubs and quickly growing into yoga studios, specialty boutique fitness studios and later juice bars. I realized that the success formula for achieving optimal health is 80% nutrition and only 20% fitness and I made the decision that I want to focus on the larger part of this equation.
Once I discovered the benefits of cold pressed juice and superfood smoothies, I was hooked. With a passion for health and bringing optimal nutrition to others, I created Pure Green.
FC: How did Pure Green evolve into a franchise?
RF: When I started Pure Green in 2014, it was a brick and mortal retail business. We pressed and bottled our own cold pressed juice in the back kitchen of our first store in Murray Hill, New York City. We blended made-to-order superfood smoothies and acai bowls which became the core of our retail business. After opening up two additional locations, there was high demand for our cold pressed juice throughout New York City so I decided to wholesale our product.
Our wholesale business took off and led into an entirely new vertical for Pure Green. Our cold pressed juice is now in over 25 states. We grew our New York City locations to 7 retail location and have been constantly approached by groups who want to open Pure Green franchise locations.
My mission has always been to build healthier communities and bring the benefits of superfoods to the world. I realized that creating an in-store experience of warm, friendly and engaging hospitality is one of the best ways to educate people about our products, and franchising our retail model is the best way to achieve this.
FC: What separates Pure Green from other franchises, especially other juice bar franchises?
RF: The first point of difference with Pure Green is the quality of our products. Every product is formulated with one simple philosophy in mind: amazing taste and nutritional benefits. We use the highest-quality ingredients and superfoods sourced from all over the globe, and the taste of our products speaks for itself.
The Pure Green store model is favored by franchisees and landlords alike because our retail model does not involve any hoods which require venting and also tends to have less buildout costs compared to other franchises.
What is different about Pure Green compared to other juice bar franchises is that many juice bar franchises require you to press the cold pressed juice on site, which involves expensive equipment, high labor and complicated buildouts that meet HACCP requirements. Pure Green has a wholesale division which sells the cold pressed juice and shots to franchisees at preferred wholesale rates which are lower than the cost of going through the trouble of making the cold pressed juice yourself.
FC: What type of support does Pure Green offer franchisees?
RF: We offer the highest level of support for our franchisees from the real estate selection process to on-going education after store openings. Our support for franchisees goes well beyond simply getting your store open. We have weekly zoom media conference calls with our franchisees, monthly one-on-one coaching sessions and we are even planning on hosting an annual summit featuring well-known wellness visionaries as keynote speakers.
We consider our franchisees family and treat them as such.
FC: How many locations do you currently have?
RF: We have 7 Pure Green locations in New York City and 1 in construction, and we are planning locations in Florida and Chicago.
FC: How can someone learn more about franchise opportunities with Pure Green?
RF: The best way is to visit the franchise page of our Pure Green website at: https://www.puregreenfranchise.com/franchise