In this exclusive Q&A, we get to learn more about 30 Minute Hit from its co-founder and president, Deanna Loychuck.
Franchise Chatter (FC): Can you please share a bit of background on the 30 Minute Hit concept including its founding story and its growth up until this point?
Deanna Loychuck (DL): My husband, Jackson, and I founded 30 Minute Hit after we noticed a need for a program that took the benefits of martial arts and put them into an accessible format, geared towards women specifically.
This idea came from a martial arts school that Jackson ran in the 90’s. He noticed that there weren’t many women taking his classes, even though he knew there were great benefits to women learning martial arts. Part of it was the atmosphere and intimidation factor, part of it was the need for a trainer to focus in more and help with each move.
Soon, we launched 30 Minute Hit, a women’s-only cardio and kickboxing gym that operates on a continuous circuit, eliminating structured class times. What started out as a pilot program at the martial arts gym has grown into an international franchise.
Our company’s mission is to give women the opportunity to find physical and mental strength by providing a high-intensity, convenient workout in a safe and supportive community. Offering a premium, highly-personalized product, 30 Minute Hit provides women of all ages and fitness levels with a space to invest in themselves.
Already well established in Canada, 30 Minute Hit is rapidly developing its U.S. presence. Potential franchisees looking to open a 30 Minute Hit location have the benefit of more than a decade of experience in support and a wide choice of territories.
FC: How does 30 Minute Hit differentiate itself from other brands and concepts in the fitness space?
DL: 30 Minute Hit is a female-only empowerment brand, focused on helping women find new physical and mental strengths, no matter their age or fitness level. Full-body, high intensity of interval training leads to fast results, while trainers are on the floor taking the guess work out of each workout. Consistent circuits allow customers to grow and improve their kickboxing skills, leading to more intense workouts. 30 Minute Hit’s no-class model means women can come in whenever they have 30 minutes to spare and get a great workout.
Founded in Vancouver in 2004, 30 Minute Hit has more than 70 locations across Canada and the United States, with expansion into the Middle East and Europe slated for early 2020. Becoming a global brand positions 30 Minute Hit as a symbol of the positive changes happening around the world. Being one out of the few of its kind, this fitness franchise is entering the U.S. market with untapped potential.
30 Minute Hit believes that all women should have a safe space to invest in themselves, by providing an empowering environment that’s convenient and efficient.
FC: What makes 30 Minute Hit an attractive business opportunity for potential franchisees?
DL: Being one of the few women-only fitness franchises, 30 Minute Hit is ahead of the game in women’s interests, working to make a difference in their lives. This is a low-cost opportunity that employs 2-3 part-time staff members, and doesn’t require extensive equipment like other fitness concepts.
Supported by more than a decade of experience in support of its franchisees, 30 Minute Hit is able to give the franchisee all they need to get their business booming and their memberships consistent, including physical training and certification to teach classes, onsite visits to launch the administrative side of the gym, and ongoing trainings.
FC: What qualities do you look for in a potential franchisee? Which territories are you currently seeking for growth and development?
DL: At 30 Minute Hit, we welcome entrepreneurs who are passionate, have a desire to make a difference, and are health and fitness minded. Initially, our franchisees will be very involved in the day-to-day business. We are ready to welcome both single and multi-unit deals.
Many of our franchisees come from high-paying jobs where they don’t feel they are making a difference. They are looking for more, and 30 Minute Hit can provide that. Mostly, the ideal franchisee should have genuine excitement about bringing this unique women-only fitness concept to market.
FC: What is the typical investment to open a 30 Minute Hit?
DL: The typical investment to open a 30 Minute Hit ranges from $100,000 to $165,000.
FC: Can you tell us more about your role at 30 Minute Hit?
DL: As the co-founder and president of 30 Minute Hit, I oversee both corporate and franchise operations. I work with our executives to ensure that each franchisee has access to resources, grand openings go smoothly and that our franchisees see success. This company began as a small idea, crafted by my husband and I, and it has grown into a life-changing program that has helped so many women feel strong, sexy and independent.
We’re a relevant, exciting brand and I want all franchisees to reap the many benefits of owning a 30 Minute Hit. It’s my responsibility to build a strong lineup of executives that are passionate about the brand and want to see it succeed. My husband and I enforce the brand’s values – hustle, inspire and trust – each day in order to reflect 30 Minute Hit’s identity in each decision that is made.
FC: How can people learn more about 30 Minute Hit and its franchising opportunities?
DL: To learn more about the 30 Minute Hit franchise opportunity, please visit https://www.my30minutehit.com/.