In this FDD Talk post, you’ll learn the following:
- Section I – Background information on the Bottle & Bottega franchise opportunity, including relevant news updates
- Section II – Estimated initial investment for a Bottle & Bottega franchise, based on Item 7 of the company’s 2018 FDD
- Section III – Initial franchise fee, royalty fee, marketing fee, and other fees for a Bottle & Bottega franchise, based on Items 5 and 6 of the company’s 2018 FDD
- Section IV – Number of franchised and company-owned Bottle & Bottega outlets at the start of the year and the end of the year for 2015, 2016, and 2017, based on Item 20 of the company’s 2018 FDD
- Section V – Presentation and analysis of Bottle & Bottega’s financial performance representations, based on Item 19 of the company’s 2018 FDD, including information on the:
- 2017 average and median Gross Sales achieved by the reported 12 franchisee-owned and 2 company-owned Bottle & Bottega Studios that had physical sites open and operating during all of 2017
- 2017 average and median Gross Sales achieved by the reported 12 franchisee-owned and 2 company-owned Bottle & Bottega Studios (that were open and operating all of 2017) during their first full 12 months of operation
- 2017 average and median Gross Sales achieved by the reported 10 franchisee-owned and 2 company-owned Bottle & Bottega Studios during their first full 24 months of operation, separated by the first and second 12-month periods
- 2017 average cost of goods sold for 7 franchisee-owned and 2 company-owned Bottle & Bottega Studios open and operating during all of 2017
Section I – Background Information
12 Things You Need to Know About the Bottle & Bottega Franchise
Acquired by Painting with a Twist
1. In mid-October 2018, Bottle & Bottega was acquired by Painting with a Twist, the original and largest paint and sip franchise. At the time of the acquisition, Bottle & Bottega had 20 locations in nine states. This strategic merger marks the DIY art industry’s first and cements Painting with a Twist’s position as the DIY art segment’s largest and most established brand.
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Colin started as a team member at 21 and now owns 6 locations in Tampa Bay. Lisa came from marketing and built 21 in San Diego. The most successful multi-unit owners move early and secure markets with room to grow. Use our free tool to search multiple ZIP codes and find franchises where you can still stack locations, before someone else does.2. This strategic acquisition allows for a scalable approach to growth, adding resources to Bottle & Bottega franchisees and continuing Painting with a Twist’s strong growth trajectory in key markets, such as Chicago, Portland, and Northern California. Utilizing Painting with a Twist’s economies of scale, all studios will capitalize on the innovation Bottle & Bottega brings to this industry. While strengthening core systemwide operations, leaders of Painting with a Twist and Bottle & Bottega are aligned to be a force of innovation impacting the future of the DIY art industry.
3. Joe Lewis, CEO of Painting with a Twist, said, “It was important for us to consolidate with a partner that recognizes our deep commitment to the DIY art sector. Bottle & Bottega shares this responsibility as an original pacesetter in the category with a strong record of consistent growth and innovative services. Together, we plan to amplify our strengths throughout the franchise system to best position us for long-term prosperity and continued delivery of an unparalleled experience to our guests.”
4. To assist in facilitating a smooth transition through the acquisition, Painting with a Twist bolsters its leadership roster by adding seven-year paint and sip industry veteran and Bottle & Bottega co-founder and CEO, Nancy Bigley as chief operating officer. Bigley has a strong background in franchise operations and executive leadership having worked with Dunkin’ Brands, American Leak Detection, and The Dwyer Group.
5. In her new position, Bigley is tasked with integrating the brands and increasing operations support and profitability to all of the combined system’s studios. Bigley said, “Painting with a Twist recognizes the unlocked potential of the DIY art industry and its core values directly correlate with Bottle & Bottega’s culture, business and processes. With strategic studio placement and ongoing franchisee support, we’ll continue to bring art to communities nationwide.”
Inks First Multi-Unit Deal with Existing Franchisee
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Every month we feature 6 standout franchises that could be the opportunity you've been looking for, each evaluated on disclosed financials and matched to the type of buyer most likely to succeed with it. Can't attend live on October 27 at 6PM EST? Register now and we'll send you the full recording the next day. Reserve your spot here.6. At the end of February 2018, Bottle & Bottega opened a new studio in Highland Park, Illinois as part of the brand’s first multi-unit deal with an existing franchisee. Owner Chris Bonk, who already has a studio in Arlington Heights, said, “We’ve been running events throughout Highland Park the past few months and we’re so excited to finally have a home to host daily events. After witnessing how much fun people were having in my Arlington Heights studio, I knew that Highland Park was the perfect fit. I can’t wait to welcome our loyal fan base and new guests to join us in Highland Park and toast over a glass of wine.”
Adds New Product to Existing Offerings
7. At the beginning of 2019, Bottle & Bottega launched a new product that is now available at all locations. In addition to the wide array of painting parties and options that Bottle & Bottega already offers, guests will now also have the opportunity to paint and decorate wood rounds to add a trendy, rustic touch to their DIY home décor art.
8. With the wood rounds, painters will be able to create one-of-a-kind décor items and gifts, including place settings, coasters, wall art, ornaments, and much more. The wood rounds come in a standard size (1 in. x 1.5 ft. x 1.5 ft.) and mini sizes as well.
9. Nancy Bigley, COO of Bottle & Bottega, said, “We’re always looking for fun new ways for our guests to unleash their artistic sides, so we’re thrilled to give them the wood round options just in time for the new year. The wood rounds are a fantastic example of how we constantly strive to evolve and expand the meaning of art within our communities.”
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When I owned a UPS Store, I learned firsthand how much your ZIP code shapes your outcome. I sold my store at a premium because my territory was in a high-value area. The best areas go first, and once they're gone, they're gone. Enter your ZIP code to see which franchises are still available near you, saving you months of wasted research.📈Dreaming of Multi‑Unit Success? Lock In Prime Territories Before They're Gone.
Colin started as a team member at 21 and now owns 6 locations in Tampa Bay. Lisa came from marketing and built 21 in San Diego. The most successful multi-unit owners move early and secure markets with room to grow. Use our free tool to search multiple ZIP codes and find franchises where you can still stack locations, before someone else does.Company History
10. Bottle & Bottega was founded in 2009 by Stephanie King-Myers and Nancy Bigley in Chicago, Illinois. Bottle & Bottega was the city’s first paint and sip studio concept. Both King-Myers and Bigley left successful corporate careers to follow their passion. From the beginning, King-Myers and Bigley wanted to create a space that was elegant and beautiful, but also relaxed and comfortable for their guests. They also wanted to emphasize creativity and making lasting memories with friends and family.
11. After the success of the first Bottle & Bottega location, King-Myers and Bigley started expanding the concept through national franchising in 2011. Over the next few years, Bottle & Bottega grew to about 20 locations and in the fall of 2018, the company was acquired by Painting with a Twist, the largest paint and sip franchise in the country. As part of the acquisition, Bigley, who was CEO of Bottle & Bottega, joined Painting with a Twist as the company’s chief operating officer.
Entrepreneur’s Franchise 500
12. Bottle & Bottega did not rank on Entrepreneur’s 2019 Franchise 500 list.
Section II – Estimated Costs
- Please click here for detailed estimates of Bottle & Bottega franchise costs, based on Item 7 of the company’s 2018 FDD.
Section III – Initial Franchise Fee, Royalty Fee, Marketing Fee, and Other Fees
- Please click here for detailed information on Bottle & Bottega’s initial franchise fee, royalty fee, marketing fee, and other fees, based on Items 5 and 6 of the company’s 2018 FDD.
Section IV – Number of Franchised and Company-Owned Outlets
Franchised
2015
- Outlets at the Start of the Year: 14
- Outlets at the End of the Year: 16
- Net Change: +2
2016
- Outlets at the Start of the Year: 16
- Outlets at the End of the Year: 22
- Net Change: +6
2017
- Outlets at the Start of the Year: 22
- Outlets at the End of the Year: 21
- Net Change: -1
Company-Owned
2015
- Outlets at the Start of the Year: 2
- Outlets at the End of the Year: 2
- Net Change: 0
2016
- Outlets at the Start of the Year: 2
- Outlets at the End of the Year: 2
- Net Change: 0
2017
- Outlets at the Start of the Year: 2
- Outlets at the End of the Year: 3
- Net Change: +1
Section V – Financial Performance Representations (Item 19, 2018 FDD) and Analysis
- Studio performance is not reflected in this Item 19 if the Studio did not have a physical site that was open and operational during all of 2017 (for purposes of Parts 1 and 2) or a physical site that had been open and operational for at least 24 full months as of December 31, 2017 (for purposes of Part 3).
- Therefore, there were 11 additional franchised Bottle & Bottega Studios operational in 2017 that are not included in this Item 19 because they did not have physical sites that were open and operational for the full 12 months of 2017 or for at least 24 full months as of December 31, 2017; they operated only at “off-site” venues for a portion of those time periods.
- The Bottle and Bottega Studios included in this Item 19 are substantially similar to the Bottle & Bottega Studio franchises the company currently offers, and provide the same services.
- The franchisor has compiled the following company-owned Studio sales information based on the internal financial statements of its 2 company-owned Studios for the period indicated. The franchisor has compiled the following franchisee-owned Studio sales information based on reports generated by the Bottle & Bottega Computer System for the periods indicated. All franchisees must use the Computer System to process their Studio revenue.
Part 1 – Historical Sales Information for the Covered Studios from January 1, 2017 to December 31, 2017
- Part 1 represents the actual average, median, and high/low 2017 Gross Sales achieved by the reported 12 franchisee-owned and 2 company-owned Bottle & Bottega Studios that had physical sites open and operating during all of 2017.
- The average sales figures below have been calculated by taking the total annual Gross Sales of all Studios in the sample and then dividing by the total number of Studios in the sample.
- The median sales figures below represent the middle annual sales figure for all Studios in the sample that were open during all of 2017, with an equal number of Studios with sales above and below that figure.
Total Studios (14)
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