• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Menu
  • Home
  • About
    • About Franchise Chatter
    • Contact
    • Privacy Policy
    • Terms of Service
    • Affiliate Disclosures
  • Subscribers Only
    • Login
    • New to Franchise Chatter? Start Here
    • America’s Most Lucrative Franchises
    • Franchises Ranked by Average Revenues
    • Franchises Ranked by Average Profits
    • Franchise Winners, Survivors and Losers Last Year
    • FDD Talk
    • Search by Name
  • Top Franchises
  • Franchise Earnings
  • Costs
  • Fees
  • Quiz
  • Search

Q&A with Melissa Chordock, President of AKT (a New Boutique Fitness Franchise)

Last updated on December 20, 2018 by Franchise Chatter Leave a Comment
in Fitness Franchises, Q & A Interview



Learn Which Franchises Can Make You Rich

In this exclusive Q&A, we get to learn more about the new boutique fitness franchise, AKT from its president, Melissa Chordock.

Franchise Chatter (FC): Can you share a little bit about the AKT concept and how it originated?

America's Most Lucrative Franchises of the Year

Melissa Chordock (MC): AKT was founded by international fitness expert, Anna Kaiser. Anna’s background in professional dance, choreography and sports medicine are what launched her career in New York City in 2002 as a touring dancer and choreographer.

On the side, she would train private clients she had met while touring. Her reputation and unique training style led her to becoming the preferred trainer of celebrities such as Kelly Ripa, Shakira, Karlie Kloss, Hillary Duff and Sarah Jessica Parker.

Wanting to fuse her passion for dance and fitness, Anna founded AKT in 2013. AKT is a fitness concept rooted in dance technique and functional training and provides our members with a curriculum that combines a customized mixture of our four core modalities (toning, dance, interval training and circuit training) to deliver a fun, high-energy and full-body workout experience like no other.

Today, we have three open locations and along with our parent company, Xponential Fitness, we have launched the franchise opportunity to open studios across the nation.

Financial Calculator

FC: How does AKT stand out from other fitness concepts in the $81B boutique fitness industry?

MC: Anna has designed the AKT concept to provide a completely unique and customized fitness experience to consumers based on a groundbreaking fitness technique that strengthens the body and mind through a hybrid program that combines dance with functional training. The experience that we have created is truly comprehensive, and offers our members all aspects of their fitness needs in one workout.

The AKT workout is inclusive and was designed for participants of all levels in a community environment. We’ve made AKT a place where our members can have fun while dancing, sweating and getting stronger all while surrounded by a strong sense of community, motivation and electric energy.

Aside from a unique environment and experience, the AKT workout itself stands out from the crowd as it combines circuit training, HIIT, strength, toning, dance cardio, Pilates and yoga and provides cardio intervals that members would not be able to get on any machine. Our members are always kept on their toes with excitement and challenges as the workout is ever-changing.

Franchises Ranked by Average Revenues and Profits

Anna and the team work to consistently develop new content and choreography to ensure that it is never the same for more than three weeks in a row. Our workout has been proven to expand limits, strengthen and improve flexibility and balance with a focused, scaled and fun approach to dynamic movement.

FC: What makes AKT an attractive business opportunity for potential franchisees?

MC: We have perfectly positioned AKT in the marketplace to tap into a completely unmet consumer demand in the fitness space. Being the only cardio-based concept rooted in dance technique and functional training, AKT has no direct competitors which allows our franchisees the opportunity to capitalize on an emerging market.

Our franchisees will also have first-to-market advantage with the ability to open a studio in one of their preferred markets.

An AKT franchisee can look forward to being part of a positive growth team as the concept is scalable and user-friendly as it does not require intricate technology to operate and develop.

AKT’s services and offerings inherently cater to the millennial generation who places great value in self-care and wellness. Our franchisees will see a solid ROI as the brand also caters to a more discerning clientele who is willing to invest in their fitness and wellness routine.

Our founder, Anna Kaiser has built a legacy brand in AKT which she is actively involved in. Anna’s active involvement and continued dedication to the brand gives our franchisees the confidence of knowing that the concept and their experience as a franchisee will be built on her legacy and support.

Alongside Anna’s support, our franchisees also have the support of Xponential Fitness, our parent company and an expert team with more than 25 years’ experience in fitness franchising as well as a proven track record. Xponential Fitness will offer our franchisees guided support through the entire franchising process from lease negotiation to buildout, recruitment, finance, sales and marketing.

FC: What qualities do you look for in a potential franchisee? Which territories are you currently seeking for development?

MC: The ideal AKT franchise prospect is passionate about the overall vision of the brand and is interested in bringing health and fitness to their local community. At AKT, we welcome prospects from all walks of life – ranging from those with fitness experience, those with franchising experience and those with pure passion.

Franchise prospects who own multiple fitness concepts are also welcome to join the AKT family as today’s age of self-care means that consumers are willing to invest in their physical health and will more than likely seek membership to multiple fitness concepts.

We are looking for entrepreneurs with experience in team and business management who exhibit
exceptionally strong leadership skills as well as possess the required liquid capital. Most importantly, an ideal franchisee should have genuine excitement about bringing the concept to market.

We are primed for aggressive expansion and have plans to open 500 new studio locations by 2021. We are currently seeking single and multi-unit operators in urban growth markets primarily targeting major markets including but not limited to New York City, Los Angeles, Chicago, San Francisco, Southern California (Orange County), Boston, Dallas, Austin, Houston and Washington D.C.

FC: What is the typical investment to open an AKT studio?

MC: The typical total investment range to open an AKT franchise is $346,100 to $487,000.



Franchise Winners and Losers Last Year

Financial Calculator

Tagged as: AKT (Anna Kaiser Technique)

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Previous post: FDD Talk 2018: CMIT Solutions Franchise Review (Financial Performance Analysis, Costs, Fees, and More)

Next post: Considering a Ben's Soft Pretzels Franchise? Don’t Overlook These 26 Important Franchise Fees

Primary Sidebar

Financial Calculator

Want to Know the Next Great Franchises for Your Area?

As seen in:  New York Times, Bloomberg Businessweek, and CNBC

Login

Remember Me
Register | Lost your Password?
Reminder: Your username and password are case-sensitive.

Need help? Email franchisechatterblog@gmail.com

SuperFranchise (New Series)

Learning From the SuperFranchises

Ace Hardware Franchise

Raising Cane’s Franchise

Jollibee Franchise

F45 Training Franchise

Crumbl Cookies Franchise

Dutch Bros. Coffee Franchise

Best Franchises by Industry

Best Franchises by Industry (All Lists)

Best Laundromat Franchises

Best Storage Unit Franchises

Best Car Wash Service Franchises

Best Gym and Fitness Franchises

Best Pizza Franchises

Best Sandwich Franchises

Best Childcare Franchises

Best Ice Cream Franchises

Best Coffee Franchises

Best Hamburger Franchises

Best Salon and Beauty Franchises

Best Chicken Franchises

Best Smoothie and Juice Franchises

Best Maid Service Franchises

Best Mexican Restaurant Franchises

Best Massage Service Franchises

Best Tutoring Franchises

Best Auto Repair Franchises

Best Auto Oil Change Franchises

Best Asian Restaurant Franchises

Best Pet Franchises

Best Commercial Cleaning Franchises

Best Sports Bar Franchises

Best Baked Goods Franchises

Best Moving/Junk Removal Franchises

Best Mailbox Franchises

Best Apparel Retail Franchises

Best Senior Care Franchises

Best Restoration Franchises

Best Dry Cleaning Franchises

Best Hot Dog Franchises

Best Breakfast Restaurant Franchises

Best Insurance Franchises

Best Carpet Cleaning Franchises

Best Tax Preparation Franchises

Best Tech Franchises

Best Painting Franchises

Best Convenience Store Franchises

Best Travel Agency Franchises

Best “Paint and Sip” Franchises

Best Trampoline Park Franchises

Best Chocolate/Candy Franchises

Best Tools Distribution Franchises

Best Sign Franchises

Best Salon Suites Franchises

Best Property Management Franchises

Best Laboratory Services Franchises

Best Staffing/Recruiting Franchises

Best Lawn Care Franchises

Best Advertising Services Franchises

Best Printing/Marketing Franchises

Best Real Estate Franchises

Most Profitable Franchises

Top Low Cost Franchises

Franchise Chatter uses affiliate links for Franchise Help and Franchise Brokers Association.

Franchise Chatter © 2022