In this FDD Talk post, you’ll learn the following:
- Section I – Background information on the iLoveKickboxing.com franchise opportunity, including relevant news updates
- Section II – Estimated initial investment for an iLoveKickboxing.com franchise, based on Item 7 of the company’s 2018 FDD
- Section III – Initial franchise fee, royalty fee, marketing fee, and other fees for an iLoveKickboxing.com franchise, based on Items 5 and 6 of the company’s 2018 FDD
- Section IV – Number of franchised and company-owned iLoveKickboxing.com outlets at the start of the year and the end of the year for 2015, 2016, and 2017, based on Item 20 of the company’s 2018 FDD
- Section V – Presentation and analysis of iLoveKickboxing.com’s financial performance representations, based on Item 19 of the company’s 2018 FDD, including information on the:
- 2017 total annual gross volume, average annual gross volume, and median annual gross volume for the highest 25%, second 25%, third 25%, lowest 25%, and all 81 iLoveKickboxing.com franchised outlets with full class schedules that were open for 12 months or longer as of December 31, 2017
Section I – Background Information
12 Things You Need to Know About the iLoveKickboxing.com Franchise
1. iLoveKickboxing.com continues to grow across the United States and the brand has opened a few locations so far in 2018. One of the newest iLoveKickboxing.com gyms opened in Tomball, Texas in July. The location is the sixth in the Greater Houston area and is owned and operated by husband and wife Blesson and Pamela Varghese.
2. Pamela explains, “iLoveKickboxing.com is a fitness kickboxing franchise that takes the workouts of professional fighters and makes them accessible for men and women looking to lose weight and tone muscle. This program emphasizes community, fun and support for long-lasting results. We are very happy to be part of The Woodlands community.”
3. Earlier in the year, in February, Dana Moraci and her husband opened their own iLoveKickboxing.com gym in Queensbury, New York. Before opening their own franchise, Moraci
and her husband were members of the Clifton Park branch of iLoveKickboxing.com. When Moraci
learned that she could own an iLoveKickboxing.com franchise, she seized on the opportunity.
4. Moraci said, “I have always loved everything to do with fitness and was looking for a franchise opportunity that met my passions and goals to help people change their lives. I enjoy healthy eating and a healthy lifestyle and I wanted to share my passions and change the way people thought of fitness.”
5. Moraci added that her iLoveKickboxing.com gym has been well received by the local community. She has planned a few events to motivate participants. Each month, they have a Kickboxer of the Month, celebrating someone who is working hard toward their goals and inspiring others. Moraci also brings in a DJ once a month to play live music during themed evening classes. Members get dressed up in the theme of the night and a prize is awarded to the best dressed.
What to Expect at First Kickboxing Class
6. iLoveKickboxing.com has a blog on its website with useful information about the brand as well as general tips for staying healthy. One of the top posts on the blog provides a general overview of what members can expect at their very first kickboxing class.
7. According to the blog, these are the four main things that happen at every iLoveKickboxing.com class:
- An intense but exhilarating warmup – Every iLoveKickboxing.com class starts with a 15-minute HIIT warm-up, which is vital for raising heart rate, increasing blood flow, and preventing injury and tears.
- Learning authentic kickboxing techniques – While the goal of kickboxing fitness classes is not to teach self-defense in the traditional sense, the combinations that members learn are authentic and can be used in real-life practical defense applications.
- A full-body workout – In a typical class, members use heavy bags, gloves, high-intensity interval training, and partner work. While each class follows a format, new combo variations and exercises are added daily to keep things exciting. Class starts with 15 minutes of high-intensity interval training using body weight, then is followed by stretching, six bag rounds and a speed round, some partner drills and conditioning, and final stretching.
- A new fit family – iLoveKickboxing.com says that it really cares about creating a community atmosphere in the group, where members don’t just come in and take a class and leave, but connect and become friends. Classes also feature multiple instructors to help members with technique and motivation. This all combines to help provide a strong support system that keeps members accountable and sets them up for long-term success.
8. iLoveKickboxing.com was started in 2009 by Michael Parrella in New York. Parrella, who has always been involved in fitness, opened his first martial arts studio in 1991. After spending so many years in the fitness industry, Parrella felt that there were holes in other workouts and that there was nothing in the middle of “hardcore” gyms and big box gym franchises. Parrella wanted to offer the average person a good workout and a supportive community.
9. Before opening the first iLoveKickboxing.com gym, Parrella did extensive research into fat-burning and muscle-toning, and discovered that High-Intensity Interval Training workouts, where you do intense bursts of exercise followed by short periods of rest, produced results better than anything else. This became the core model of iLoveKickboxing.com’s workout.
10. Then Parrella added standing heavy punching bags because they required less maintenance than hanging bags and created a more open space. Finally, Parrella made sure to establish a friendly, inviting, and supportive culture at iLoveKickboxing.com.
11. Parrella started franchising the iLoveKickboxing.com concept in 2012 and today, the brand has locations across the United States and Canada.
Entrepreneur’s Franchise 500
12. iLoveKickboxing.com ranked No. 425 on Entrepreneur’s 2018 Franchise 500 list.
Section II – Estimated Costs
- Please click here for detailed estimates of iLoveKickboxing.com franchise costs, based on Item 7 of the company’s 2018 FDD.
Section III – Initial Franchise Fee, Royalty Fee, Marketing Fee, and Other Fees
- Please click here for detailed information on iLoveKickboxing.com’s initial franchise fee, royalty fee, marketing fee, and other fees, based on Items 5 and 6 of the company’s 2018 FDD.
Section IV – Number of Franchised and Company-Owned Outlets
- Outlets at the Start of the Year: 92
- Outlets at the End of the Year: 116
- Net Change: +24
- Outlets at the Start of the Year: 116
- Outlets at the End of the Year: 160
- Net Change: +44
- Outlets at the Start of the Year: 160
- Outlets at the End of the Year: 227
- Net Change: +67
- Outlets at the Start of the Year: 4
- Outlets at the End of the Year: 8
- Net Change: +4
- Outlets at the Start of the Year: 8
- Outlets at the End of the Year: 7
- Net Change: -1
- Outlets at the Start of the Year: 7
- Outlets at the End of the Year: 6
- Net Change: -1
Section V – Financial Performance Representations (Item 19, 2018 FDD) and Analysis
- The following data involves historic performance information for the Outlets operating under effective Franchise Agreements and providing a full schedule of iLoveKickboxing.com classes that were open for 12 months or longer as of December 31, 2017.
- There were a total of 227 franchised Outlets operating under effective Franchise Agreements as of that date, 81 of which had been open for 12 months or longer and had provided a full schedule of iLoveKickboxing.com classes.
- Each of these Outlets offers the same products and services that your Outlet will offer. The Outlets report gross sales information to the franchisor based upon a uniform reporting system.
Financial Information for Franchised Outlets With Full Class Schedules That Were Open for 12 Months or Longer as of December 31, 2017
Total Annual Gross Volume