This annual list of the best carpet cleaning franchises was revised and updated on April 3, 2023.
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Carpet cleaning is a valuable service for both homeowners and offices. Regular cleaning helps carpets to last longer. Carpets in businesses in particular accumulate a lot of wear and dirt, and need professional cleaning every one to two years to remove the dirt laid down by foot traffic. With the shift away from industry to a service economy, more people than ever are working in offices, with carpets covering the floors. This has created a carpet cleaning industry of over 33,000 businesses in the US, employing over 61,000 staff.
This industry covers not only carpets but also upholstery cleaning, sometimes ventilation and air duct cleaning, and damage restoration in these areas. Companies serve both households and business clients, though they may specialize in one or the other. Around a third of all commercial cleaning work in the US is for offices.
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The sheer volume of carpets in US homes and especially offices has led to steady, significant growth for the carpet cleaning industry, especially during periods of higher employment and income, like the five years to 2020. Rising household incomes also helped, as people had more discretionary funds available to pay for home cleaning services. As a result, the carpet cleaning industry is currently worth $5.85 billion, having gained around $1.5 billion in value over the past decade.
The Covid pandemic hit the carpet cleaning industry hard. The closure of offices across the United States led to a loss of commercial business, while a lack of discretionary income meant that homeowners didnât undertake improvement projects such carpet repairs and dying. As in many industries, losses werenât as alarming as originally expected, in part perhaps because anti-Covid measures and the mindset around them brought a strong emphasis on hygiene.
Though itâs been damaging in the short term, the pandemic may be beneficial for carpet cleaning businesses in the medium term. Higher sanitation requirements and an increased concern about infectious diseases have created renewed demand for cleaning services of all kinds. More frequent and deeper cleans of working spaces provide improved business for carpet cleaning companies, with the addition of sanitation to regular cleaning work. Demand for disinfection of high-touch surfaces provides an opportunity to expand the range of services offered. Thereâs also renewed interest in home cleaning, as customers regain their lost discretionary income, look at the state of their carpets after two years with everyone at home, and decide that itâs time for a good clean.
The economic recovery from Covid has been good for the industry, but an impending economic downturn may curtail that. Residential customers in particular are less likely to arrange a deep clean of their carpets while finances are tight.
Changes in fashion could also affect the industry. The growing popularity of hardwood and laminate floorings looks set to reduce the proportion of carpets and so reduce work for carpet cleaners. Expanding your offering to include a wider range of floor and upholstery cleaning services, or joining a franchise in which carpets are only one part, can mitigate against this risk.
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This is a relatively easy industry to get into as a small operator starting up. Four out of five firms consist of only one person, so you donât need to build up a large staff to get started. Carpet cleaners are expected to provide a warranty covering the work they do, but while there are industry organizations, there is no regulation, minimizing the bureaucracy around entering the sector.
Itâs also an industry that doesnât have any truly dominant players, as few companies have nationally significant market shares. This means that you wonât be competing against disproportionately powerful big brands and can more easily carve out your own local niche as part of an incoming franchise.
The high turnover of working relationships means that thereâs plenty of opportunity even in areas with established carpet cleaning businesses. The US commercial cleaning industry loses up to 55% of its customers each year, primarily because of poor quality work or not showing up for appointments. A reliable, high quality carpet cleaning company can hoover up the customers its competitors are losing, and so quickly grow a good client base. If youâve go the work ethic and the reliability, then this could be a solid sector to start a small franchised business.
The Top Carpet Cleaning Franchises of 2023
1. Chem-Dry Carpet & Upholstery Cleaning
Chem-Dry Carpet & Upholstery Cleaning has been the industry leader in residential and commercial carpet cleaning for decades thanks to the years the founder spent experimenting to come up with the best process to get results in less time.
A big claim to fame of Chem-Dryâs Hot Carbonating Extraction process is that it uses 80% less water than regular steam-cleaning methods, which also means carpets are dry in just a couple hours instead of a couple days, which can be enough time for mildew and mold to develop. Chem-Dryâs process is also completely non-toxic (no phosphates or detergents) and doesnât leave any kind of residue behind that can actually hold dirt and require more frequent cleaning.
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Other services offered include upholstery, tile, stone, granite, and grout cleaning, pet urine and odor removal, and water damage restoration.
Founded by Robert Harris in 1977 and franchising since 1978, the number of locations has declined in recent years from 3,522 in 2013 to the current total of 2,597 (down from the previously reported total of 2,616), of which none are company-owned and 860 are located outside the US.
2. Oxi Fresh Carpet Cleaning
Oxi Fresh Carpet Cleaning positions itself as the âgreenestâ carpet cleaning service for homes and businesses, first by saving as much as 58 gallons of water per house compared to other techniques because it relies on the natural cleaning power of oxygen as a purifying agent. It also claims that the carpets it cleans are dry in about an hour.
Every time customers book a carpet cleaning service through the companyâs website, Oxi Fresh donates a portion of the service fee to Water.org, a charity that helps people who donât have access to clean, safe drinking water. Other cleaning services offered by the chain include those for tile and grout, upholstery, and rugs.
Founded by Jonathan Barnett in Denver, Colorado in 2006 and franchising since then, the number of locations has steadily expanded in recent years from 234 in 2012 to the current total of 468 (up from the previously reported total of 443), of which 12 are company-owned and five are located outside the US.
3. Heavenâs Best Carpet Cleaning
Heavenâs Best Carpet Cleaning is a carpet and upholstery cleaning company that describes the Heavenâs Best difference in five main points: 1) Dry in one hour, 2) Safe for pets and children, 3) Eco-friendly, 4) Best smelling results in the country, and 5) Professional results. The company offers a robust array of cleaning services for both residential and commercial customers, including carpet cleaning, upholstery cleaning, rug cleaning, marble floor polishing, carpet dyeing, deodorizing and disinfecting, tile and grout cleaning, hardwood floor cleaning, leather cleaning, carpet stretching, VCT strip and wax, and commercial floor care.
The original innovation by the companyâs founder was perfecting a low-moisture method for cleaning carpets that was effective without leaving them soaking wet for hours. The method also doesnât leave any chemical residues behind as some methods do because those residues end up attracting and locking in dirt, requiring more frequent cleaning.
Founded by Cody Howard in Rexburg, Idaho back in 1983 and franchising since then, the number of locations has declined in recent years from 1,315 in 2013 to the current total of 414 (down from the previously reported total of 426), of which none are company-owned and six are located outside the US.
4. Stanley Steemer Carpet Cleaner
Stanley Steemer Carpet Cleaner is a family-owned chain that makes its own cleaning equipment and cleaning products to clean the carpets of both residential and business customers. It has staked its reputation on consistently delivering superior results with 24/7 responsiveness, well-trained technicians (background-checked, drug-tested, never contracted), and a customer satisfaction guarantee.
Besides carpet cleaning, the chain also offers other services, including tile and grout cleaning, upholstery cleaning, leather cleaning, oriental rug cleaning, hardwood floor cleaning, air duct cleaning, boat and RV cleaning, natural stone cleaning, area rug cleaning, and 24/7 water damage restoration. For those with allergic sensitivities, Stanley Steemer claims to remove 94% of common allergens from anything it cleans.
Founded by Jack Bates in Dublin, Ohio in 1947 and franchising since 1972, the number of locations has declined slightly during the last eight years from 286 in 2012 to the current total of 272 (up from the previously reported total of 269), of which 56 are company-owned and all are located in the US.
5. Zerorez
Zerorez provides both residential and commercial carpet cleaning with a âno residueâ commitment. While other companies on this list claim something similar, Zerorez had made it a central distinguishing characteristic of its market positioning, starting with its name.
It accomplishes its work without soap or harsh chemicals, relying instead on a patented method it calls Powered Water. Basically, it takes the customerâs own water and runs it first through a softener to remove anything that might inhibit cleaning, then runs the softened water through an electric generator, which heightens cleaning power by splitting some of the hydrogen from the oxygen so it can bond with sodium. These hydroxide molecules are what do the heavy lifting in cleaning. The result is a superior clean with no residue left behind.
Founded in 2001 and franchising since 2003, the number of locations has expanded in recent years to the current total of 74 (no change from the previously reported total), of which six are company-owned and one is located outside the US.
6. milliCare
milliCare is different from the other companies on this list as it only serves commercial customers, not residential homeowners. It can provide floor and textile cleaning services to any type of business or industry facility. The chain is careful in taking enough time to really get to know the clientâs cleaning needs, and if an annual cleaning plan can be collaboratively established, then milliCare will show up according to schedule without the client needing to make contact first.
The âtextileâ part of its cleaning services can include lobby and reception furniture, task seating, lounge seating, conference furniture, waiting room furniture, panel fabrics, draperies, wall coverings, and more. In addition to carpet and textiles, milliCare also provides tile and grout care, entryway systems that help prevent dirt being tracked into a building, protective care services for carpets and textiles, and performance coatings on hard-surface floors.
This company says it uses 99.5% less water than the competition because of its dry care technology of water-activated dry polymers that bind to dirt and other debris in carpets that is then pulled out by vacuuming.
Founded in 1967 and franchising since 1996, the last known reported number of locations was 61 in 2020 (up from the previously reported total of 56), of which none were company-owned and 12 were located outside the US.
An Important Note About Our Methodology
The franchises on this list were ranked according to the number of units in the franchise system. If you are a prospective franchisee searching for franchise opportunities that meet or exceed certain performance benchmarks for sales, profits, and return on investment, please check out this list of Americaâs Most Lucrative Franchises.
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