In this FDD Talk post, you’ll learn the following:
- Section I – Background information on the Camp Bow Wow franchise opportunity, including relevant news updates
- Section II – Estimated initial investment for a Camp Bow Wow franchise, based on Item 7 of the company’s 2017 FDD
- Section III – Initial franchise fee, royalty fee, marketing fee, and other fees for a Camp Bow Wow franchise, based on Items 5 and 6 of the company’s 2017 FDD
- Section IV – Presentation and analysis of Camp Bow Wow’s financial performance representations, based on Item 19 of the company’s 2017 FDD, including information on the:
- 2016 average, median, high, and low gross revenue for the top 25%, bottom 25%, and all Camp Bow Wow franchises in operation for more than 12 months as of December 31, 2016
- 2016 average annual occupancy expense, average labor expense percentage, and average owner’s discretionary income for the top 25%, bottom 25%, and all Camp Bow Wow franchises in operation for more than 12 months as of December 31, 2016
- 2011, 2012, 2013, 2014, 2015, and 2016 consolidated gross revenue for camp services, in-home services, dog training services, and retail for all Camp Bow Wow locations that were open and operating for any length of time from 2011-2016 calendar years
Section I – Background Information
14 Things You Need to Know About the Camp Bow Wow Franchise
Designs New Headquarters to Maximize Positive Effects of Dogs in Workplace
1. Toward the end of May 2017, Camp Bow Wow relocated its headquarters to Westminster, Colorado, where it now occupies a new 8,289-square-foot space conceived with dog friendliness in mind. The franchise is committed to its dog-driven core values and encourages its corporate employees to bring their dogs to work regularly – even into meetings.
2. The new office’s interior design and floor plan benefit both Camp Bow Wow’s employees as well as their pets. The space’s intentionally long hallways provide a place for employees to play fetch with their pups, while a gated area in the back of the building gives dogs a chance to socialize and enjoy treats from complimentary dog treat dispensers.
3. Private office doorways and cubicle “pod” entrances are also affixed with dog gates for staff who want to keep their canines close by, while numerous toys, water bowls, and dog beds are located around the office. In addition to all the dog-friendly features, Camp Bow Wow’s new headquarters offers empty offices and collaborative rooms that are available for staff who need quiet spaces on busy days.
4. Christina Russell, president of Camp Bow Wow, said, “Our pet-friendly workplace policy is reflective of the fact that everyone who works at Camp Bow Wow is genuinely passionate about dogs. Many of our employees are also frequent foster pet parents, and we are delighted to support their commitment to animal well-being by providing a positive environment for these foster pups while they wait to find their forever homes.”
Introduces Public Protector Discount
5. At the end of June 2017, Camp Bow Wow introduced a 10% Public Protectors discount off its initial franchisee fee. The new offer applies to any potential franchisees who have worked at least two consecutive years as a firefighter, law enforcement officer, or paramedic.
6. Camp Bow Wow was inspired to offer the Public Protectors Discount when it met with new franchisees Frank Rizzo and Steve Shatkin. Both Rizzo and Shatkin work as New Jersey Police Training Commission Certified Humane Law Enforcement Officers, active in animal cruelty prevention at night and on weekends. Rizzo and Shatkin’s admirable work encouraged the brand to offer the Public Protectors Discount to help further expand its franchisee network and make it more accessible to courageous firefighters, law enforcement officers, and paramedics.
7. Christina Russell, president of Camp Bow Wow, said, “Frank and Steve have done exemplary work for the animals of New Jersey. We are so inspired by their courageous acts and want to extend our deepest gratitude to them as well as to potential franchise owners who have spent their lives going above and beyond in their communities, ensuring everyone, two and four-legged, are living happy and healthy lives.”
Bow Wow Buddies Foundation Grants More Than $150,000 by End of 2017
8. The Bow Wow Buddies Foundation – Camp Bow Wow’s nonprofit organization – ended 2017 on a high note, granting more than $150,000 to dogs in need. The Foundation awards grants of up to $2,500 to cover the cost of unplanned, necessary medical care for dogs in need. It focuses its efforts on dogs who are placed in shelters/rescues, as well as on families facing hardships.
9. The $150,000 raised in 2017 helped 89 dogs, which was an increase of 40% more dogs than in 2016. Erin Askeland, training and communications manager for Camp Bow Wow and the Bow Wow Buddies Foundation, said, “In 2017, we saw the Bow Wow Buddies Foundation gain unprecedented traction as it received support from our franchise owners’ Camps throughout the country as well as through clients and community members.”
10. Askeland added, “Local initiatives and events hosted at Camps, in addition to dedicated patrons such as ten-year-old Hannah Okel of Waukesha, Wisconsin who asked for donations to the Foundation in lieu of birthday gifts, prove we’ve built a strong network of those who are passionate about fundraising and supporting the Foundation’s cause.”
11. For 2018, Bow Wow Buddies will continue to engage its franchisees, clients, and community members through meaningful fundraising programs. Its first fundraising event for the year took place on Valentine’s Day.
12. Camp Bow Wow was founded in 2000 by Heidi Ganahl in Denver, Colorado. Ganahl first got the idea to open a quality doggy daycare and boarding center in 1994, when she and her first husband, Bion, were unable to find an adequate place to take care of their two dogs. The couple conceptualized the idea for a fun and friendly daycare, but sadly, Bion died a few months later in a tragic plane crash. Ganahl used the money from the settlement for Bion’s death to open the first Camp Bow Wow location in 2000.
13. Three years later, she began franchising the Camp Bow Wow concept and opened the first franchised location in Castle Rock, Colorado. In 2010, the franchise opened its 100th location. Ganahl continued to run Camp Bow Wow for the next few years until it was acquired in 2014 by Veterinary Clinics of America, Inc., a leading animal healthcare company. Today, there are over 150 Camp Bow Wow locations in the United States and Canada.
Entrepreneur’s Franchise 500
14. Camp Bow Wow has appeared on Entrepreneur’s annual Franchise 500 list every year since it debuted in 2010. The brand’s highest rank was No. 146 in 2018, while its lowest rank was No. 458 in 2014. The year 2018 marks the third consecutive year that Camp Bow Wow was No. 1 in the Pet Businesses Franchises category.
Section II – Estimated Costs
- Please click here for detailed estimates of Camp Bow Wow franchise costs, based on Item 7 of the company’s 2017 FDD.
Section III – Initial Franchise Fee, Royalty Fee, Marketing Fee, and Other Fees
- Please click here for detailed information on Camp Bow Wow’s initial franchise fee, royalty fee, marketing fee, and other fees, based on Items 5 and 6 of the company’s 2017 FDD.
Section IV – Financial Performance Representations (Item 19, 2017 FDD) and Analysis
- Not all of the Camp Bow Wow franchises in Parts 1, 2, and 3 provided Camp Services, In-Home Services, and Dog Training Services during the Measurement Period. Some Camp Bow Wow franchises provided Camp Services only, while others provided Camp Services with either In-Home Services or Dog Training Services, or both.
- The Camp Bow Wow franchises with results included in Part 1 are referred to collectively as the “Revenue Reporting Camp Bow Wow Franchises.” The Camp Bow Wow franchises with results included in Part 2 are referred to collectively as the “Expense Reporting Camp Bow Wow Franchises.”
- The length of time that the Revenue Reporting and Expense Reporting Camp Bow Wow Franchises have been operating varies widely. Time in operation is a material factor affecting the Annual Gross Revenue of a Camp Bow Wow franchise. The oldest Camp Bow Wow franchise has been operating continuously for 192 months as of December 31, 2016.
- The average length of time that a Revenue Reporting Camp Bow Wow Franchise has been in operation as of December 31, 2016 is 90 months. The median length of time that a Revenue Reporting Camp Bow Wow Franchise has been in operation as of December 31, 2016 is 100 months.
- The “Measurement Period” referred to in Parts 1, 2, and 3 is the 12 months ending December 31, 2016.
Part 1 – Annual Gross Revenue
- Part 1 sets forth Annual Gross Revenue (defined below) for 118 out of 121 Revenue Reporting Camp Bow Wow Franchises that were open and operating for more than 12 months as of December 31, 2016. The franchisor excluded 3 franchisee-owned Camp Bow Wow franchises from Part 1 because although they were open and operating for more than 12 months as of December 31, 2016, they did not submit data to the franchisor as required.
- “Annual Gross Revenue” means the total Gross Revenue for Camp Services for each Revenue Reporting Camp Bow Wow Franchise during the Measurement Period. Additionally, Annual Gross Revenue includes (i) Gross Revenue for In-Home Services provided by Camp Bow Wow franchises during the Measurement Period, and (ii) Gross Revenue for Dog Training Services provided by Camp Bow Wow franchises during the Measurement Period.
Top 25% Revenue Reporting Camp Bow Wow Franchises