In this FDD Talk post, you’ll learn the following:
- Section I – Background information on the Nékter Juice Bar franchise opportunity, including relevant news updates
- Section II – Estimated initial investment for a Nékter Juice Bar franchise, based on Item 7 of the company’s 2017 FDD
- Section III – Initial franchise fee, royalty fee, marketing fee, and other fees for a Nékter Juice Bar franchise, based on Items 5 and 6 of the company’s 2017 FDD
- Section IV – Presentation and analysis of Nékter Juice Bar’s financial performance representations, based on Item 19 of the company’s 2017 FDD, including information on the:
- 2016 average gross sales, cost of goods sold, labor costs, occupancy costs, and EBITDA for the 11 Nékter Juice Bar Stores owned and operated by franchisees during the full 2016 calendar year and submitted the needed financial information
- 2016 average gross sales, cost of goods sold, labor costs, occupancy costs, and EBITDA for the 36 NJB-owned and operated Nékter Juice Bar Stores that were in NJB’s ownership and control for the full 2016 calendar year
Section I – Background Information
11 Things You Need to Know About the Nékter Juice Bar Franchise
Opens 100th Location and First East Coast Stores
1. In early November, Nékter Juice Bar announced its plans to celebrate two major milestones at the end of 2017: the opening of its 100th location and its first two East Coast restaurants. At the time of the announcement, the East Coast juice bars were set to open in early December in Charlotte, North Carolina and the 100th location was scheduled to open at the end of December in Anaheim, California. Nékter entered several new markets in 2017 including Utah; Florida; Washington; and Forth Worth and Houston, Texas.
2. In the announcement, the company said that it will open at least nine more locations before 2017 is over and an additional 75 juice bars in 2018. Some of the new markets that Nékter will be entering in 2018 are Atlanta, Central California, Chicago, Louisiana, New Mexico, Ohio, Tennessee, Tucson, and the Washington D.C.-Maryland-Virginia metropolitan area. These new openings put the brand on track toward reaching its goal of 425 restaurants by 2020.
3. Steve Schulze, co-founder and CEO of Nékter Juice Bar, said, “Seven years ago, we saw an opportunity to disrupt a restaurant category that had lost its way with empty promises of offering a healthy menu. We took a different path to become a truly authentic and inspirational brand with fresh, clean and nutrient-rich juices, smoothies and acai bowls. As our appeal among guests and the franchise community continues to accelerate, we will not become complacent about menu innovation, ingredient transparency and quality, and the guest experience. Rather, we will seek new ways to innovate and enrich the entire experience.”
Launches New Frozen Dessert
4. In early June, Nékter Juice Bar added a new line of frozen treats called Skoop to its menu. It is an all-natural, non-dairy frozen dessert featuring a cashew-milk base and is handmade in small batches. The debut flavors were Viva Vanilla and Chocolate Bliss. Later in the summer, Nékter introduced its first two seasonal flavors – Blue Vanilla, which was made with a blue green algae, as well as Charcoal, which featured activated charcoal for a black color and coconut water. Toppings for Skoop include syrups, fruits, cocoa nibs, and coconut.
5. Due to the dessert’s limited fat content, Nékter had to find a specialty frozen yogurt machine to produce a creamy, frozen product. On the initial release, the machines were installed at about half of the brand’s 77 units (at the time) and were eventually rolled out to all locations over the next few months.
6. Steve Schulze, Nekter’s co-founder and CEO, said, “While most people desire to live a healthy lifestyle, most still have that sweet tooth that needs to be satisfied in some capacity. With Skoop, it was Nekter’s desire to reinvent the yogurt/ice cream space with a natural offering that was completely different from anything out there.”
Released Immunity and Metabolism Boosting Items
7. In a press release, Nékter Juice Bar announced that it was releasing two immunity and metabolism boosting items, Grapefruit Reboot Juice and Skinny Skoop, which will help people “reset, reboot, and re-energize after the holidays.” The items launched on New Year’s Day and were available until February 4 at participating locations.
8. The Grapefruit Reboot offered a boost of natural Vitamin-C through its blend of grapefruit juice as well as apple, orange, and fennel. Skinny Skoop featured all-natural ingredients that help post-workout recovery, build lean muscle, burn fat, and reduce inflammation. In addition to the new menu offerings, Nékter brought back its annual New Year’s $99 3-Day Cleanse Sale, featuring six detoxifying formulas that provide 15 pounds of cold-pressed fruits and veggies each day. The promotion was available at participating locations from January 1 through January 14.
9. Nékter Juice Bar was founded in 2010 by Steve and Alexis Schulze in Costa Mesa, California. The Shulzes were looking for an alternative to coffee and orange juice and decided to open a place that made freshly-squeezed green juice. Prior to opening the first Nékter location, the Schulzes developed an assortment of nutritious snacks including acai bowls, cold-pressed juices, and cleanses – these items eventually formed the core of Nékter’s menu.
10. The Schulzes started franchising the concept in 2012 and today, there are about 100 locations in California, Arizona, Texas, Nevada, and Colorado.
Entrepreneur’s Franchise 500
11. Nékter Juice Bar ranked on Entrepreneur’s annual Franchise 500 list for the first time in 2017 at No. 217. It dropped to No. 384 in 2018.
Section II – Estimated Costs
- Please click here for detailed estimates of Nékter Juice Bar franchise costs, based on Item 7 of the company’s 2017 FDD.
Section III – Initial Franchise Fee, Royalty Fee, Marketing Fee, and Other Fees
- Please click here for detailed information on Nékter Juice Bar’s initial franchise fee, royalty fee, marketing fee, and other fees, based on Items 5 and 6 of the company’s 2017 FDD.
Section IV – Financial Performance Representations (Item 19, 2017 FDD) and Analysis
Part 1 – Average Gross Sales, Cost of Goods Sold, Occupancy Costs, and EBITDA for Franchised Locations
- There were a total of 14 Nékter Juice Bar Stores owned and operated by franchisees during the full 2016 calendar year. Of these 14, only 11 franchisees submitted the financial information needed for the chart below. Those 11 franchise locations are the ones included in the averages in the chart below.
- Of the three Stores whose financial information is missing, one is located in California and two are located in Nevada.
- The following table shows past performance actual average Gross Sales, Cost of Goods, Labor Costs, Occupancy Costs, and EBITDA information for the 11 franchise Stores described above.
- Of the 11 Stores in the below averages, eight are located in the southern California area starting around the Santa Monica, California area down to Laguna Beach, California.
Franchised Store Averages (2016)