Detailed Information on Massage Envy’s Initial Franchise Fee, Royalty Fee + 24 Other Fees (Items 5 and 6, 2026 FDD)
1. Initial Franchise Fee: $28,000 to $45,000
- Massage Envy currently charges an initial franchise fee of $45,000 for the right to operate a Massage Envy Business. If this is your second or subsequent Massage Envy franchise, your initial franchise fee for the new Massage Envy Business will be reduced to $35,000.
- Massage Envy participates in the International Franchise Association’s Veterans Transition Franchise Initiative, otherwise known as “VetFran.” As part of VetFran, Massage Envy offers U.S. military veterans discounted initial franchise fees. If you are a veteran, the initial franchise fee is $36,000 ($9,000 discount) for your first franchise. If you are a veteran and you are purchasing your second (or subsequent) franchise, your initial franchise fee for the new Massage Envy Business will be $28,000 ($7,000 discount).
2. Royalty: 6% of Gross Sales
- Due Date: Due on the day of each week Massage Envy specifies.
- Based on Gross Sales during the previous week.
3. P4 Technology Fees: charges for all available services will be approximately $705 per month if the Business has cable-enabled internet (Businesses without cable-enabled internet will see an increase in the total per month cost)
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4. Centralized Tech Solutions & Support Fee: $390
- Due Date: Due on 1st of the month following the Franchisee’s “go live” date for Meevo Software.
- This fee supports the centralized technology support services, the help desk, and technology compliance program.
5. National Advertising Fund: 2% of Gross Sales
- Due Date: Due on the day of each week Massage Envy specifies.
6. Supplemental Marketing Fund: 2% of Gross Sales
- Due Date: Due on the day of each week Massage Envy specifies.
- This is an optional contribution.
7. Regional Advertising Cooperative: established by advertising cooperative members
- Due Date: Established by advertising cooperative members.
- Franchisees are not required to contribute to the Regional Advertising Cooperative as long as the Franchisee is contributing to the Supplemental Marketing Fund.
8. Regional Advertising Cooperative Accounting Fee: 1% of Total Monthly Contributions
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- This fee is charged to the Regional Advertising Cooperative if the cooperative requests and Massage Envy agrees to provide accounting services for the cooperative.
9. Additional Training or Assistance Fee: $250 per person per day plus expenses, but could increase if Massage Envy’s costs increase
- Due Date: As incurred.
- You will be provided initial training at no additional charge, but it may charge you for (i) training newly-hired personnel, (ii) training materials in addition to those initially issued, (iii) refresher training courses, (iv) conventions, and (v) any additional or special assistance or training you need or request.
10. Failure to Attend Convention or Program Fee: for each person who was required to attend, $400 per person per day for the duration of the convention or program
- Due Date: Upon demand.
- If you fail to attend the annual convention, Massage Envy may charge you a fee of up to $400 per day for each person who was required to attend and failed to do so, multiplied by the number of days of the convention.
11. Opening Audit Fee: up to $500, which may be charged to audit and certify a business’ readiness to open, but could increase if Massage Envy’s costs increase
- Due Date: As deemed necessary by Massage Envy.
12. Refresh CAD Rendering or Site Survey Fee: $550 to $1,900, but could increase if Massage Envy’s costs increase
- Due Date: As incurred.
- Due upon invoice from Massage Envy.
- Currently, Massage Envy retains a small portion of this fee (up to $50) with the remainder being paid by Massage Envy to the third-party vendor. Massage Envy has the right to adjust the portion of the fee it retains.
13. Refresh Architectural Plans Fee: $3,000, but could increase if Massage Envy’s costs increase
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Colin started as a team member at 21 and now owns 6 locations in Tampa Bay. Lisa came from marketing and built 21 in San Diego. The most successful multi-unit owners move early and secure markets with room to grow. Use our free tool to search multiple ZIP codes and find franchises where you can still stack locations, before someone else does.- Due Date: As incurred.
- Due upon invoice from Massage Envy.
- Currently, Massage Envy retains a small portion of this fee (up to $200) with the remainder being paid by Massage Envy to the third-party vendor.
- Massage Envy has the right to adjust the portion of the fee it retains.
14. Successor Franchise Fee: 2/3 of Massage Envy’s then-current initial franchise fee
- Due Date: Before execution of successor Franchise Agreement.
- Due if you enter into a successor Franchise Agreement with Massage Envy.
15. Transfer Fee: 2/3 of Massage Envy’s then-current initial franchise fee
- Due Date: Before transfer completed.
- Due upon transfer of Franchise Agreement or controlling ownership interest in business entity franchisee.
- For an assignment of a Franchise Agreement to a wholly-owned entity or where the existing owners are reallocating ownership interests among themselves (not more than a controlling ownership interest), Massage Envy will charge you a reduced transfer fee of between $500 to $2,500 to cover its administrative and legal costs to facilitate the transfer.
16. Audit: cost of inspection or audit
- Due Date: As incurred.
- Due only if you do not give Massage Envy reports, supporting records, or other required information on time or you understate Gross Sales by more than 2%.
17. Interest: lesser of 15% per annum or highest commercial contract interest rate law allows
- Due Date: As incurred.
- Due on all overdue amounts under Franchise Agreement.
18. Fines: up to $500 per incident
- Due Date: Upon demand.
- Payable if (i) you fail to comply with a mandatory System Standard and you do not cure the non-compliance within the time period Massage Envy requires, (ii) after committing a default under the Franchise Agreement, you commit the same default under the Franchise Agreement within 6 months, or (iii) you fail to operate your Business continuously during normal business hours during any day in which the Business is required to be open and operating without Massage Envy’s consent.
- Massage Envy will deposit all fines into the National Advertising Fund for the benefit of all franchisees. It is not Massage Envy’s intention to profit from these fines.
19. Management Fee: up to 8% of Gross Sales, plus costs and expenses
- Due Date: As incurred.
- Due if Massage Envy or a Regional Developer manages your Business after you materially breach the Franchise Agreement.
20. Costs and Attorneys’ Fees: will vary with circumstances
- Due Date: As incurred.
- Due only if you do not comply with the Franchise Agreement.
21. Indemnification: will vary with circumstances
- Due Date: As incurred.
- You must indemnify Massage Envy and others for any damages incurred if you breach the Franchise Agreement or if Massage Envy and others are sued for claims relating to the operation of your Business.
22. New Product or Supplier Testing: cost of testing
- Due Date: As incurred.
- This covers the costs of testing new products or inspecting new suppliers you propose.
23. Insurance: actual cost of premiums, plus your and Massage Envy’s costs and expenses
- Due Date: As incurred.
- If you fail to obtain and maintain the insurance Massage Envy requires, and Massage Envy elects to do so on your behalf, you must reimburse Massage Envy.
24. Late Fee and Dishonored Debit Fee: 15% per annum or 1.25% per month (late fee); $100 per incidence (dishonored debit) or insufficient funds in the bank account
- Due Date: As incurred.
- Late fee is due on all overdue amounts under the Franchise Agreement; dishonored debit fee is due on each incidence of dishonored debit or instrument of payment for insufficient funds or any time an ACH electronic debit is returned or prevented from being processed for any reason.
25. Rapid Response/D3: approximately $90 per month, but could increase if Massage Envy’s costs increase
- Due Date: Due on the day of each month Massage Envy specifies.
- Franchisees are required to retain Redirect, LLC and use its Rapid Response services when investigating an allegation that could reasonably be construed to be a Code of Conduct Violation by a service provider.
- D3 is a customized incident reporting tool franchisees are required to use to report all reportable events, including allegations that could reasonably be construed to be a Code of Conduct Violation.
26. NASF Employment Verification System: $150
- Due Date: Annually as incurred.
- Currently, Massage Envy pays this fee up and until October 2026. Franchisees may be required to pay the fee thereafter.
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These fees seem EXCESSIVE is this typical for buying a franchise?
Are there any good absentee “cash cow” franchises you can recommend?