Detailed Information on Hand & Stone Massage and Facial Spa’s Initial Franchise Fee, Royalty Fee + 27 Other Fees (Items 5 and 6, 2026 FDD)
1. Initial Franchise Fee: $31,600 to $49,500
- The initial franchise fee for your first Hand and Stone Massage and Facial Spa franchise and for each additional franchise are as set forth on the table below.
- New Franchisee (Standard Pricing): $49,500
- New Franchisee (VetFran Program): $39,600
- Existing Franchisee (purchasing additional franchises) (Standard Pricing): $39,500
- Existing Franchisee (purchasing additional franchises) (VetFran Program): $31,600
- The initial franchise fee is paid in a lump sum when you sign the Franchise Agreement and it is not refundable under any conditions.
- The initial franchise fee is payment, in part, for expenses incurred by Hand and Stone in furnishing assistance and services to you as stated in the Franchise Agreement and for costs incurred by it, including general sales and marketing expenses, training, legal, accounting, and other professional fees.
- Hand and Stone participates in the International Franchise Association’s VetFran Program and provides a discounted initial franchise fee for qualified Veteran’s of the U.S. Armed Forces who have been honorably discharged from military service.
2. Initial Purchases: $5,150
- Before you open your Hand and Stone Massage and Facial Spa franchise, you must pay Hand and Stone for certain furniture, fixtures, and equipment, which currently include decorative wall features and chairs. Hand and Stone estimates that these items will cost approximately $5,150 and it is not refundable under any conditions.
3. Connectivity Fee: $3,500
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4. Grand Opening Advertising: $15,000
- You must pay Hand and Stone the money to be spent on your grand opening advertising campaign. Hand and Stone or its designee will conduct or administer the grand opening advertising campaign on your behalf.
- The cost of the grand opening advertising campaign is $15,000. This is not refundable.
- There are no other payments to or purchases from Hand and Stone or its affiliates that you must make before your Franchised Business opens.
5. Royalty Fee: 6% of Gross Sales
- Due Date: Weekly.
6. Renewal Fees: 25% of then-current initial franchise fee
- Due Date: Before renewal.
- You must satisfy all renewal requirements; payable before renewal of the Agreement.
7. Marketing Fund Contribution: 1% of Gross Sales
- Due Date: Weekly, with the Royalty Fee.
- Hand and Stone retains the right, upon notice to you, to increase the Marketing Fund Contribution up to 2% of Gross Sales.
8. Local Advertising Fee: 4% of Gross Sales (with a minimum amount of $400 per week)
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- If Hand and Stone increases the Marketing Fund Contribution, it will reduce the Local Advertising Fee by the same amount so that the aggregate contribution will not exceed 5% of Gross Sales.
9. Audit Expenses: all costs and expenses associated with audit
- Due Date: Upon demand.
- Audit costs payable only if the audit shows an understatement in amounts due of at least 3%.
10. Late Fees: 18% per year or the highest rate allowed by law, whichever is less
- Due Date: Upon demand.
- Applies to all overdue Royalty Fees, Marketing Fund Contributions, Local Advertising Fees, and other amounts due to Hand and Stone.
- Also applies to any understatement in amounts due revealed by an audit.
11. Insufficient Funds Fee: $150
- Due Date: Upon demand.
- If there are insufficient funds in your bank account to cover each payment to Hand and Stone, including any Royalty Fees, Marketing Fund Contributions, and/or Local Advertising Fees, you must pay Hand and Stone an Insufficient Funds Fee.
12. Approval of Products or Suppliers: all reasonable costs of evaluation, not to exceed $500
- Due Date: Time of evaluation.
- Applies to new suppliers you wish to purchase from or products you wish to purchase that Hand and Stone has not previously approved.
13. Insurance Policies: amount of unpaid premiums, plus Hand and Stone’s reasonable expenses in obtaining the policies
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Colin started as a team member at 21 and now owns 6 locations in Tampa Bay. Lisa came from marketing and built 21 in San Diego. The most successful multi-unit owners move early and secure markets with room to grow. Use our free tool to search multiple ZIP codes and find franchises where you can still stack locations, before someone else does.- Due Date: Upon demand.
- Payable only if you fail to maintain required insurance coverage and Hand and Stone obtains coverage for you.
14. Transfer Fee: 50% of the initial franchise fee at the time of transfer
- Due Date: At the time of transfer.
- Does not apply to an assignment to a Controlled Entity under Section 18.3 of the Franchise Agreement.
15. Onsite Transfer Training Fee: $2,300, plus travel expenses for trainers, subject to change
- Due Date: At time of transfer.
- Hand and Stone will provide for new franchisees buying an existing spa onsite training of one day of lead massage therapist training; one day of of lead esthetician training; and two days of front desk training.
- To be paid by transferee.
16. System Modifications: all costs and expenses of modifications
- Due Date: As required.
- If Hand and Stone decides to modify the System by requiring new equipment, fixtures, software, trademarks, etc., you must make the modifications at your expense.
17. Relocation Assistance: $1,000 to $3,000
- Due Date: Time of assistance.
- Hand and Stone will charge you for relocation assistance if you request it and Hand and Stone agrees to provide it.
18. Customer Service: all costs Hand and Stone incurs in addressing any complaint raised by any of your customers
- Due Date: Upon demand.
- You must reimburse Hand and Stone for any and all costs and expenses it incurs in addressing any complaint raised by any of your customers, including, without limitation, the cost of any refund, gift card, or other value provided to any such customer, if Hand and Stone determines it is necessary for it to provide service directly to your customers.
19. Ongoing Training Programs: you must pay your expenses as well as your employees’ expenses in attending, as well as any reasonable program fees. Refresher training will be approximately $150 per day.
- Due Date: Time of program.
- Attendance will not be required more than two times per year and collectively will not exceed seven days in any year.
- You must pay travel costs and living expenses.
- Hand and Stone may charge a reasonable fee for these ongoing training programs.
20. Additional Training: rates as published in the Manual; currently, $350 per day, plus your expenses as well as your employees’ expenses in attending
- Due Date: Time of service.
- For new locations, Hand and Stone provides approximately two weeks of pre-opening training for you and three additional assistants, and provides your therapists with an initial massage protocol training program lasting approximately two days.
- You pay for additional training if you request it. You are also responsible for travel and living costs.
21. Additional Operations Assistance: rates as published in the Manual; currently, $350 per day, plus Hand and Stone’s expenses
- Due Date: Time of assistance.
- Hand and Stone provides approximately five days of assistance around the beginning of operations. You pay for additional assistance if you request it.
22. Customer Resolution Fees: reasonable costs Hand and Stone incurs for responding to a customer complaint, which varies
- Due Date: Upon demand.
- Payable if a customer of your Business contacts Hand and Stone with a complaint and Hand and Stone provides a gift card, refund, or other value to the customer as part of its resolving the customer’s complaint.
23. Indemnification: all costs including attorneys’ fees
- Due Date: Upon demand.
- You must defend lawsuits at your cost and hold Hand and Stone harmless against lawsuits arising from your operation of the Franchised Business.
24. Computer Software Maintenance and Support/Cyber Insurance Fee: $726 Monthly Subscription and Support Fee; and $35 per month for cyber insurance
- Due Date: Upon demand.
- You must pay an ongoing monthly software subscription and support for the Zenoti POS and related software.
- You must pay for cyber insurance coverage Hand and Stone provides or secure your own policy.
- Hand and Stone retains the right to increase the Monthly Subscription and Support Fee by up to 10% each year.
25. Post-Termination and Post-Expiration Expenses: costs and expenses associated with ceasing operations and de-identifying yourself from the Store and Hand and Stone’s System
- Due Date: As incurred.
26. Gift Card, Rewards Program, Referral Program, and Membership Program: will vary
- Due Date: Will vary.
- You must participate in Hand and Stone’s gift card program, Rewards Program, referral program, and membership program.
- Gift cards are available for sale through Hand and Stone’s website, third-party gift card sites/retailers, and at all Hand and Stone Massage and Facial Spas in the System.
- Gift cards, Rewards Points, referral incentives, and membership benefits may be redeemed at any Hand and Stone Massage and Facial Spa in the System, regardless of where they were purchased.
27. Computer Hardware and Software Upgrades: the current annual cost is approximately $1,000
- Due Date: Will vary.
- You must update or upgrade the computer hardware and software as necessary.
28. Signage Review Fee: $250
- Due Date: As incurred.
- If you elect to source signage from a third-party other than Hand and Stone, you must pay this fee for Hand and Stone’s review to ensure that the third-party supplier and the signage meet Hand and Stone’s standards and specifications.
29. Millwork Review Fee: $350
- Due Date: As incurred.
- If you elect to source millwork from a third-party other than Hand and Stone, you must pay this fee for Hand and Stone’s review to ensure that the third-party supplier and the millwork meet Hand and Stone’s standards and specifications.
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Hand and Stone Massage and Facial Spa Franchise? Franchise Fees
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We have a separate article on franchise costs for Hand and Stone:
https://www.franchisechatter.com/2013/09/02/franchise-costs-2013-detailed-estimates-of-hand-and-stone-massage-and-facial-spa-franchise-costs-2013-fdd/