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FDD Talk 2017: What You Need to Know About the Home Instead Senior Care Franchise Opportunity (Financial Performance Analysis, Costs and Fees)

by Franchise Chatter on July 31, 2017

in FDD Talk 2017: Service Franchises, Franchise Earnings, Senior Home Care Franchises



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Home Instead Senior Care Logo

In this FDD Talk 2017 post, you’ll learn the following:

  • Section I – Background information on the Home Instead Senior Care franchise opportunity, including relevant news updates
  • Section II – Estimated initial investment for a Home Instead Senior Care franchise, based on Item 7 of the company’s 2017 FDD
  • Section III – Initial franchise fee, royalty fee, marketing fee, and other fees for a Home Instead Senior Care franchise, based on Items 5 and 6 of the company’s 2017 FDD
  • Section IV – Presentation and analysis of Home Instead Senior Care’s financial performance representations, based on Item 19 of the company’s 2017 FDD, including information on the:
  • number and percentage of Home Instead Senior Care U.S. Franchised Businesses in operation as of December 31, 2016 that achieved 2016 gross sales of $4,500,000+; $4,000,000 to $4,499,999; $3,500,000 to $3,999,999; $3,000,000 to $3,499,999; $2,500,000 to $2,999,999; $2,100,000 to $2,499,999; $1,900,000 to $2,099,999; $1,700,000 to $1,899,999; $1,500,000 to $1,699,999; $1,300,000 to $1,499,999; $1,100,000 to $1,299,999; $900,000 to $1,099,999; $700,000 to $899,999; $500,000 to $699,999; and $0 to $499,999
  • 2016 average, median, high, and low gross sales for the 590 Home Instead Senior Care U.S. Franchised Businesses in operation as of December 31, 2016

Section I – Background Information

8 Things You Need to Know About the Home Instead Senior Care Franchise

Forbes’ 2017 Best Employers List

1.  In early May, Forbes Magazine released its third annual “America’s Best Employers” list and Home Instead Senior Care had the honor of being the only senior home care company included in the list. Forbes’ list was compiled by using anonymous feedback from employees at the nation’s top employers. Jeff Huber, President and CEO of Home Instead Senior Care, says that the company is “delighted to be recognized as one of the nation’s best employers.”

Protecting Seniors Online



2.  At the end of March, Home Instead Senior Care franchise owner Leslie Bojorquez was featured on the Hallmark Channel’s Home & Family show to discuss cyber security for seniors. Bojorquez shared tips from the “Protect Seniors Online” public education program, which was developed by Home Instead, Inc.

3.  The company collaborated with the National Cyber Security Alliance to launch the national program as a way to help senior citizens understand the potential hazards they may face online, as well as learn how to prevent fraud. The Protect Seniors Online program offers free resources and tips to help seniors understand how scammers operate and familiarize them with the most common scams targeted at seniors. It also suggests proactive steps seniors and caregivers can take to protect sensitive information.

New Website to Help Families Bring Wandering Seniors Home Safely

4.  In August 2016, Home Instead Senior Care launched a free, nationwide alert system, called the Missing Senior Network. The company wanted to give families and caregivers a way to find seniors who have wandered off due to Alzheimer’s or other forms of dementia.

5.  Caregivers who sign up for the Missing Senior Network may alert a network of family, friends, and businesses in the event their loved one goes missing. When it is activated, the Missing Senior Network alerts the network of the missing senior via text or email, and families can also post an alert to the Home Instead Remember for Alzheimer’s Facebook page. Since its launch, a couple thousand people have signed up to use the free Missing Senior Network service.

Company History

6.  Home Instead Senior Care was founded in 1994 by Paul and Lori Hogan in Omaha, Nebraska. The Hogans wanted to help other families care for aging loved ones after the positive experience they had helping to care for Paul’s Grandma Manhart at the family’s home. The Hogans initially ran the business from the dining room table of Paul’s mother and started out serving a handful of families in Omaha, Nebraska.

7.  Home Instead Senior Care has been franchising since 1995 and today there are over 1,000 locations in 12 global markets.

Entrepreneur’s Franchise 500

8.  Home Instead Senior Care has ranked on Entrepreneur’s annual Franchise 500 list every year in the last decade. The company’s highest rank was No. 56 in 2012, while its lowest rank was No. 439 in 2017. The senior home care franchise also appeared on Entrepreneur’s 2008 Top Low Cost Franchises list at No. 21.



Section II – Estimated Costs

  • Please click here for detailed estimates of Home Instead Senior Care franchise costs, based on Item 7 of the company’s 2017 FDD (updated).

Section III – Initial Franchise Fee, Royalty Fee, Marketing Fee, and Other Fees

  • Please click here for detailed information on Home Instead Senior Care’s initial franchise fee, royalty fee, marketing fee, and other fees, based on Items 5 and 6 of the company’s 2017 FDD.

Section IV – Financial Performance Representations (Item 19, 2017 FDD) and Analysis



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