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FDD Talk 2017: What You Need to Know About the iLoveKickboxing.com Franchise Opportunity (Financial Performance Analysis, Costs and Fees)

by Franchise Chatter on July 30, 2017

in FDD Talk 2017: Fitness Franchises, Fitness Franchises, Franchise Earnings



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In this FDD Talk 2017 post, you’ll learn the following:

  • Section I – Background information on the iLoveKickboxing.com franchise opportunity, including relevant news updates
  • Section II – Estimated initial investment for an iLoveKickboxing.com franchise, based on Item 7 of the company’s 2017 FDD
  • Section III – Initial franchise fee, royalty fee, marketing fee, and other fees for an iLoveKickboxing.com franchise, based on Items 5 and 6 of the company’s 2017 FDD
  • Section IV – Presentation and analysis of iLoveKickboxing.com’s financial performance representations, based on Item 19 of the company’s 2017 FDD, including information on the:
  • 2016 total annual gross volume, average annual gross volume, and median annual gross volume for the highest 25%, second 25%, third 25%, lowest 25%, and all 26 iLoveKickboxing.com franchised outlets with full class schedules that were open for 12 months or longer as of December 31, 2016

Section I – Background Information

13 Things You Need to Know About the iLoveKickboxing.com Franchise

“Shred Your Ex” Special Valentine’s Day Class



1.  iLoveKickboxing.com got in on the trend of non-traditional Valentine’s Day celebrations by offering “Shred Your Ex” classes on February 13. The class was a regular 60-minute full body workout where participants punched, kicked, and landed spinning back fists on sandbags, but were asked to bring a photo or a phrase that represented the object of their wrath to tape onto the kickboxing gear.

2.  Joe Warren, general manager and co-owner of two Houston area iLoveKickboxing.com studios, noted that the event was held for people to get their frustrations out over being single on Valentine’s Day and to have a little bit of fun.

3.  The event was held at every iLoveKickboxing.com studio and the class was free for current members, while first timers were able to purchase a $20 trial which covered two additional classes and a pair of gloves.

4.  After the class, participating locations had live DJs, raffles, and other surprises to help participants return to a positive frame of mind.

Partnership with Brightpink.org for Cancer Awareness Campaign

5.  In October, which is Breast Cancer Awareness Month, iLoveKickboxing.com partnered with Brightpink.org to launch the #KickCancersAss campaign. To raise funds for Brightpink.org, iLoveKickboxing.com designed a special edition line featuring the message “Hope, Fight, Cure,” which was available to anyone who donated to the campaign.



6.  The following items were given to people who donated, based on the amount of their donation:

  • Those who donated $25 received a wristband.
  • Those who donated $50 received a wristband and a hat.
  • Those who donated $75 received a wristband, a hat, and a T-shirt.
  • Those who donated $100 received a wristband, a T-shirt, and a hoodie.

7.  In addition to the special clothing and accessories line, iLoveKickboxing.com added a donate button to its national website for the duration of the campaign and new members who signed up online were able to add a donation to their membership fee.

8.  Michael Parrella, CEO of iLoveKickboxing.com said, “[The] iLoveKickboxing family of employees and members are deeply passionate about the #KickCancersAss campaign, and are so proud to be able to play a role in spreading education and awareness.”

New Locations

9.  iLoveKickboxing.com has opened a few new locations since the start of 2017 including studios in Escondido, California and Franklin, Wisconsin.

10.  Bert Gordon, owner of the Escondido location says he is excited to bring iLoveKickboxing.com to his community and that “It is very gratifying to know that the studio is helping local residents improve their health and allowing them to reach the level of fitness that they have always wanted to achieve.” CEO Michael Parrella says that iLoveKickboxing.com is “thrilled” to be growing its footprint in California.



11.  At the beginning of the year, iLoveKickboxing.com opened the Franklin location, which is the second studio in Wisconsin. Steve Wagner, the owner of the Franklin location plans to open two more Wisconsin studios in the future.

Company History

12.  iLoveKickboxing.com was founded in 2009 by Michael Parrella, who had experience owning and running a martial arts school. Parrella felt that there were “holes” in other workouts and that no one was offering kickboxing classes that were accessible to the average person.

13.  After extensive research, Parrella came up with an effective formula combining high intensity interval workouts, low maintenance standing bags, and passionate teachers who create a culture of motivation, friendship, and support.

14.  iLoveKickboxing.com began franchising in 2012 and today there are over 160 locations in the U.S., Canada, and Peru.

Entrepreneur’s Franchise 500

15.  iLoveKickboxing.com made its debut on Entrepreneur’s annual Franchise 500 list in 2016 at No. 388. The company made the list again this year and jumped to No. 196. The kickboxing franchise also ranked on Entrepreneur’s 2017 Fastest Growing Franchises list at No. 56.

Section II – Estimated Costs

  • Please click here for detailed estimates of iLoveKickboxing.com franchise costs, based on Item 7 of the company’s 2017 FDD (updated).

Section III – Initial Franchise Fee, Royalty Fee, Marketing Fee, and Other Fees

  • Please click here for detailed information on iLoveKickboxing.com’s initial franchise fee, royalty fee, marketing fee, and other fees, based on Items 5 and 6 of the company’s 2017 FDD.

Section IV – Financial Performance Representations (Item 19, 2017 FDD) and Analysis

  • The following data involves historic performance information for the Outlets operating under effective Franchise Agreements and providing a full schedule of iLoveKickboxing.com classes that were open for 12 months or longer as of December 31, 2016.
  • There were a total of 160 franchised Outlets operating under effective Franchise Agreements as of that date, 26 of which had been open for 12 months or longer and had provided a full schedule of iLoveKickboxing.com classes.

Financial Information for Franchised Outlets with Full Class Schedules That Were Open for 12 Months or Longer as of December 31, 2016

Total Annual Gross Volume



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