24 Substantial Fees Every Molly Maid Franchisee Needs to Know About

Detailed Information on Molly Maid’s Initial Franchise Fee, Royalty Fee + 22 Other Fees (Items 5 and 6, 2026 FDD)

1.  Initial Fees:  Initial Franchise Fee of $14,900; Territory Fee of $1.10 per Target Household in your Territory

• Upon signing of the Franchise Agreement, you must pay Molly Maid or its designees the following initial fees (the “Initial Fees”):

• (1) An initial franchise fee of $14,900 (the “Initial Franchise Fee”);

• (2) A territory fee equal to $1.10 per Target Household (“TH”) in your Territory (which will be defined by zip codes) (the “Territory Fee”), which meets Molly Maid’s then-current demographic formulation, which may vary, based on the demographic information, including, for example, urban and rural market conditions. The Territory Fee will vary depending on the TH in your Territory, but Territory Fees typically range from $49,500 to $77,000 for a standard-size market and $33,000 to $49,500 for a mid-size market.

• As a member of the International Franchise Association (“IFA”), Molly Maid participates in the IFA’s VetFran Program. If you are a United States or Canadian honorably discharged veteran (as such term is defined by Molly Maid) who meets Molly Maid’s qualifications for purchasing a franchise, Molly Maid will discount the Territory Fee by 20%.

2.  Software System Fees:  $1,250 per license

• You must pay to Molly Maid, or its designee (ZorWare), an enrollment fee for use of its required Software System (currently Housecall Pro, financial reporting technology, Customer Engagement Platform, Neighborly Franchise Portal, FranConnect, and one Microsoft Office365 (“Office365”) E3 email account and one Office365 Exchange Online email account).

• The amount of the enrollment fee is currently $1,250 per license granted to you. The enrollment fee is currently collected via automatic bank draft from your bank account at the signing of the Franchise Agreement.

3.  License Fee:  3 to 6 ½% of Gross Sales, except for “roll-in” sales. In addition, minimum license fees apply.

• Due Date:  Due by automatic debit each Monday.

• For the use of the Marks, System, Territory, and Manuals.

• License Fees are uniformly imposed except that certain existing franchisees have the right to maintain their preexisting license fee rate during a renewal term.

4.  MAP Contribution:  the then-current fee (currently, 2% of Gross Sales per week per Molly Maid Franchise Agreement that you have entered into with Molly Maid)

• Due Date:  Due by automatic debit each Monday.

5.  Local Marketing Requirement:  $1 per TH per year, which declines as Gross Sales increase, to a minimum of $0.15 per TH if criteria are met

• Due Date:  Payable per supplier’s terms.

• You must spend this amount each year on local marketing efforts, which may include, but are not limited to, local pay-per-click, Internet media, print media, promotional handouts, door hangers, and review surveys.

• Franchisees may not count the costs of recruitment advertising or vehicle decals to satisfy their Local Marketing Requirement during the first year of operation of their Business.

6.  Local Marketing Groups:  not to exceed 3% of Gross Sales

• Due Date:  Determined by LMG members.

• Molly Maid may designate local advertising markets and advertising cooperatives and/or local marketing groups for such markets (collectively, “LMGs”), and if designated, you must participate in and contribute to the LMG’s advertising and marketing programs in your market.

7.  Software System Fees:  currently, $155.45 per month for the Technology Package. For any additional email accounts (above the two included): $19 per month for each additional E1 email account, $30 per month for each additional E3 email account, or $5.50 per month for each additional exchange email account.

• Additional Franchise Portal User Accounts are available at $20 to $40/month.

• If you obtain QuickBooks Online through ZorWare, you will pay an additional fee of $30 to $220 per month depending on the license tier that you select.

• Due Date:  Paid monthly via automatic bank draft.

8.  Late Fees (on Software System Fees):  $25 per month or the maximum amount allowed under the law, whichever is less

• Due Date:  As incurred.

• If you fail to pay the Software System Fees within 30 days of the invoice date, you will be required to pay this late fee.

9.  Call Center Services Fees:  $250.00 to $449.99/month plus $25 to $40 per booked appointment based on the number of appointments booked, with the per appointment fee decreasing based on number of booked appointments (subject to annual increase of up to 30% in addition to any third-party vendor direct price increases)

• Due Date:  Paid monthly in arrears.

• You must participate in Molly Maid’s call center program with respect to rollover customer calls and customer calls outside business hours, including on weekends.

• The call center processes customer requests for services, schedules, estimates, refers service requests to franchisees, and otherwise handles customer inquiries (“Call Center Program”).

• In the future, Molly Maid may require you to use the Call Center Program for all customer calls.

10.  Reunion, Regional Meetings, and Additional Training:  the then-current fee; currently up to $1,000

• Due Date:  Before the start of the event.

• Meeting room space, some meals, audio visual rental, workbooks, speakers, etc.

• Does not include travel, lodging, or all meals.

• Molly Maid charges you a per-person registration fee to attend the Reunion.

• You must attend Reunion each year it is held. Franchisees who do not attend or participate in the Reunion may be charged $2,000 on a pro-rata basis based on number of days you miss at said convention or event.

11.  Renewal Fee:  $5,000

• Due Date:  When you sign your Renewal Franchise Agreement.

12.  Transfer:  if you’re transferring one Molly Maid franchise agreement: $15,000, except if the Assignee entity (or each of its owners that collectively own at least 51% of the Assignee) has at least $5 million in outside investments (i.e., investments not related to the Business), then the transfer fee shall be the greater of $15,000 or Molly Maid’s costs in approving the transfer and assisting in connection with the transfer including, without limitation, advisor’s (such as attorney’s, banker’s, and broker’s) fees and costs.

• If you are simultaneously transferring several Molly Maid franchise agreements: (a) $15,000 for the first business, plus (b) $2,500 for the second and each additional franchised business being transferred at the same time, except if the Assignee entity (or each of its owners that collectively own at least 51% of the Assignee) has at least $5 million in outside investments (i.e., investments not related to Molly Maid businesses), then the transfer fee shall be the greater of (i) $15,000 plus $2,500 for the second and each additional franchised business being transferred at the same time, or (ii) Molly Maid’s costs in approving the transfer and assisting in connection with the transfer including, without limitation, advisor’s (such as attorney’s, banker’s, and broker’s) fees and costs.

• If you authorize Molly Maid to enlist a third-party broker to identify a proposed transferee, you must pay the then-current broker fee. Transferee must buy a transfer initial package; these items typically cost $4,000 and are payable directly to the vendors Molly Maid designates.

• Due Date:  The transfer fee is due before the transfer. The transfer initial package costs are payable per supplier’s terms.

• Molly Maid may discount or waive the transfer fee if the transfer is to a legal entity you control or to a member of your immediate family.

13.  Interest:  12% per annum or the maximum permitted by law on unpaid balances

• Due Date:  On demand.

• The 12% charge is calculated at a per annum rate but may be collected on demand, including weekly or monthly through automatic bank draft.

14.  Late Fees (Franchise Agreement):  $10 per day

• Due Date:  On demand.

• Applies to overdue fees from the due date until all sums are paid.

15.  Audit:  cost of audit plus expenses, plus any amount owed as shown by the audit, plus interest and late fees

• Due Date:  When you are billed.

• Payable only if Molly Maid finds an understatement of Gross Sales of 2% or more or if you fail to provide requested information within 30 days of Molly Maid’s request.

16. Audit Non-compliance Fee:  $500 per document (up to $2,500 per audit) that you fail to timely make available to Molly Maid in connection with an audit; and/or cost of audit, if audit is rescheduled due to your failure to cooperate with the audit

• Due Date:  On demand.

• Payable if you fail to timely make available to Molly Maid requested documents in connection with an audit.

• In addition, if Molly Maid must reschedule an audit due to your lack of cooperation, you will be required to pay for the cost of the audit.

17.  Indemnification and Attorneys’ Fees and Costs:  varies according to loss

• Due Date:  On demand.

• If Molly Maid must engage an attorney to enforce its rights under the Franchise Agreement and it prevails, or if it is sued because of something you do or fail to do, you must indemnify Molly Maid and/or reimburse it for all costs, including reasonable attorneys’ fees (which may include outside counsel fees and in-house legal costs charged at rates comparable to outside attorneys), interest, court costs and expenses expended or incurred in enforcing its rights.

18.  Territory Violation:  first intentional violation: 50% of cumulative revenue from a customer wrongfully serviced. Any subsequent violation: 100% of cumulative revenue.

• Due Date:  As incurred.

• Only due if you service a customer in another franchisee’s territory without Molly Maid’s prior written consent.

19.  Amendment Fee:  $300

• Due Date:  When you are billed.

• You must pay Molly Maid a processing fee for modifications to your Franchise Agreement that are made at your request.

• When you request an amendment to your Franchise Agreement or related agreements, Molly Maid may require that you sign a general release releasing it from all claims you may have, except claims which, under state law, may not be released.

20.  Tax Reimbursement:  varies according to tax

• Due Date:  When you are billed.

• You must pay Molly Maid or to taxing authorities (as applicable) an amount equal to any sales tax, use tax, gross receipts tax, documentary stamp tax, or similar tax (other than income tax), fees, or charges imposed on Molly Maid due to any required payments you make to Molly Maid.

• You must pay Molly Maid such additional amounts as necessary so that Molly Maid receives all payments from you in full as if no such tax applied.

21.  Dishonored Check or ACH Draft:  $50

• Due Date:  On demand.

• You must pay Molly Maid for each check returned or ACH draft refused by your financial institution for insufficient funds in your account.

22.  Additional Training Fee:  the then-current fee; currently up to $100 an hour per attendee

• Due Date:  On hiring.

• If you request training in addition to the initial training program, Molly Maid may charge you a training fee, plus you must pay your costs and expenses in connection with such training.

• Molly Maid may increase this fee in the future but as of the date of the Disclosure Document, Molly Maid doesn’t anticipate the increase to be more than 30% annually.

23.  Key Accounts/Management Fee:  up to 3% of total Gross Sales related to Key Account work, including Gross Sales that relate to Key Accounts; Gross Sales that are the result of any lead or any agreement developed by Molly Maid’s Business Development Department or any similar group that is part of the company or its designee; Gross Sales for work that is dispatched from any call center operated by Molly Maid or its designee; Gross Sales that are audited by Molly Maid or its designee according to Key Accounts standards; or Gross Sales that otherwise benefit from Molly Maid’s Key Accounts activities or management

• Due Date:  When you are billed or when the fee is deducted from your payment(s) for work performed or added to the invoice.

• If you participate in Molly Maids’ Key Accounts program, it reserves the right to require you to pay a Key Accounts/Management Fee to it or its designee.

• Molly Maid may also sometimes refer to this fee as a “Key Accounts Management fee” or “Management fee.”

24.  Training Fee as Part of Buyer Commitment Agreement:  $14,900

• Due Date:  Prior to attending training.

• This fee is payable only in the event of a transfer where you and your transferee buyer request that the transferee buyer attend training prior to the closing on the sale of your Business and is in addition to all other transfer requirements.