FDD Talk 2017: What You Need to Know About the Bottle & Bottega Franchise Opportunity (Financial Performance Analysis, Costs and Fees)

In this FDD Talk 2017 post, you’ll learn the following:

• Section I – Background information on the Bottle & Bottega franchise opportunity, including relevant news updates

• Section II – Estimated initial investment for a Bottle & Bottega franchise, based on Item 7 of the company’s 2017 FDD

• Section III – Initial franchise fee, royalty fee, marketing fee, and other fees for a Bottle & Bottega franchise, based on Items 5 and 6 of the company’s 2017 FDD

• Section IV – Presentation and analysis of Bottle & Bottega’s financial performance representations, based on Item 19 of the company’s 2017 FDD, including information on the:

• 2016 average and median Gross Sales achieved by the reported 14 franchisee-owned and 2 company-owned Bottle & Bottega Studios that had physical sites open and operating during all of 2016

• 2016 average and median Gross Sales achieved by the reported 14 franchisee-owned and 2 company-owned Bottle & Bottega Studios (that were open and operating all of 2016) during their first full 12 months of operation

• 2016 average and median Gross Sales achieved by the reported 6 franchisee-owned and 2 company-owned Bottle & Bottega Studios during their first full 24 months of operation, separated by the first and second 12-month periods

• 2016 average cost of goods sold for 8 franchisee-owned and 2 company-owned Bottle & Bottega Studios open and operating during all of 2016

Section I – Background Information

10 Things You Need to Know About the Bottle & Bottega Franchise

Plans to Enter New Markets

1.  In early April, Bottle & Bottega announced that the company had a franchise growth plan for Naples, Florida. According to a press release, Bottle & Bottega is interested in entering other key Florida markets this year and the company is currently accepting franchisee inquiries. Bottle & Bottega CEO Nancy Bigley says, “All it takes is one sip, one stroke, one laugh and Bottle & Bottega sells itself” and that the wine and art franchise is looking forward to bringing its signature fun to Florida.

2.  At the end of September 2016, Bottle & Bottega announced plans to open a location in the Park Ridge/Niles area, a northwest suburb of Chicago, in early 2017 after signing an agreement with franchisee Neenu Gupta. According to Gupta, whom CEO Nancy Bigley says is the ideal person the company had been searching for to fill that territory, there is currently nothing like Bottle & Bottega in her market.

3.  In early 2017, Gupta hosted public and private wine and paint events in homes, restaurants, offices, community venues, and other locations throughout the northwest Chicago suburbs. Now that the studio is open, Gupta complements on-site art parties with in-studio events.

Special Events

4.  From November 7 to December 3 during the 2016 holiday season, each Bottle & Bottega location held a “Week of Giving” by partnering with a local charity of the studio’s choice. Members of each community were encouraged to help paint a mural that was eventually donated to the partner charity; part of the proceeds from the event were also given to the partner charity.

5.  October is Adopt a Shelter Dog Month, and in 2016, participating Bottle & Bottega studios held Paint Your Pet events. During the events, guests were able to bring in a picture of their pet as a reference for their professional-instructor-guided painting. The Paint Your Pet classes were held throughout the month of October and proceeds from each event were donated to pet-related charities in participating Bottle & Bottega communities.

Limited-Time Items

6.  At the beginning of October 2016, Bottle & Bottega released three new products that were available during the fourth quarter of 2016. The new products included metallic paints, art masking (painting over tape on black canvas to create abstract art pieces), and pumpkin painting.

7.  Bottle & Bottega says that it is always looking for new ways for its guests to explore their creative side and that the new items were an example of how the company continues to evolve and expand the meaning of art within its communities.

Company History

8.  Bottle & Bottega was founded in 2009 by Stephanie-King Myers and Nancy Bigley in Chicago, Illinois, after the two women left careers in corporate America. According to the company, Bottle & Bottega is Chicago’s first wine and art entertainment studio.

9.  After opening a few more locations in the Chicago area, Myers and Bigley began franchising in 2011. Bottle & Bottega’s growth had been slow but picked up in 2016. There are currently over 20 locations across the U.S.

Entrepreneur’s Franchise 500

10.  Bottle & Bottega debuted on Entrepreneur’s annual Franchise 500 list in 2017 at No. 316. The company previously appeared on Entrepreneur’s 2015 Top New Franchises list at No. 42.

Section II – Estimated Costs

• Please click here for detailed estimates of Bottle & Bottega franchise costs, based on Item 7 of the company’s 2017 FDD (updated).

Section III – Initial Franchise Fee, Royalty Fee, Marketing Fee, and Other Fees

• Please click here for detailed information on Bottle & Bottega’s initial franchise fee, royalty fee, marketing fee, and other fees, based on Items 5 and 6 of the company’s 2017 FDD.

Section IV – Financial Performance Representations (Item 19, 2017 FDD) and Analysis