Earnings Claims of Top Franchises Revealed

Earnings Claims of Top Franchises Revealed

  • Anytime Fitness
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FDD Talk 2017: What You Need to Know About the Anytime Fitness Franchise Opportunity (Financial Performance Analysis, Costs and Fees)

by Franchise Chatter on May 29, 2017

in FDD Talk 2017: Fitness Franchises, Fitness Franchises, Franchise Earnings



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Anytime Fitness New Club Interior

In this FDD Talk 2017 post, you’ll learn the following:

  • Section I – Background information on the Anytime Fitness franchise opportunity, including relevant news updates
  • Section II – Estimated initial investment for an Anytime Fitness franchise, based on Item 7 of the company’s 2017 FDD
  • Section III – Initial franchise fee, royalty fee, marketing fee, and other fees for an Anytime Fitness franchise, based on Items 5 and 6 of the company’s 2017 FDD
  • Section IV – Presentation and analysis of Anytime Fitness’s financial performance representations, based on Item 19 of the company’s 2017 FDD, including information on the:
  • average number of members for Anytime Fitness centers that were open for at least 12 months as of February 28, 2017
  • projected enrollment fees; membership fees; vending revenues; personal training revenues; rent; equipment lease; personal training expenses; royalties; processing/credit card fees; bad debts; utilities; insurance; proximity card costs; advertising funds; local advertising; Anytime Health fees; vending product costs; maintenance; Global Access fee; Healthy Contribution fees; club management software fees; fitness kiosk; miscellaneous expenses; manager salary and payroll costs; and income before depreciation, interest, taxes, and debt expense for Anytime Fitness centers with 500 members, 1,150 members, and the average number of members

Section I – Background Information

13 Things You Need to Know About the Anytime Fitness Franchise

Co-Founders Share Company’s Story at The International Franchise Association’s 57th Annual Convention

1.  During The International Franchise Association’s 57th annual convention, which took place from January 29 to February 1 this year, Anytime Fitness co-founders Chuck Runyon and Dave Mortensen were featured as the event’s main-stage speakers. Runyon and Mortensen shared how they developed 3,500 franchised units and 36 company-owned locations in 50 states and 30 countries in just 15 years.

2.  The pair said that Anytime Fitness’s success is due to the well-trained franchise development teams and franchisees that have worked alongside them over the years. Convention attendees were able to learn more about building a solid foundation for a business to thrive and how to develop a loyal and passionate customer base from Runyon and Mortensen.



Plans to Open Nine New Locations in Northwest Indiana by End of 2017

3.  At the start of 2017, Anytime Fitness announced that it was planning to open nine new locations in the Calumet Region of Indiana by the end of the year. According to the press release, Anytime Fitness may end up with more locations than any other gym chain in Northwest Indiana.

4.  Anytime Fitness spokesman Mark Daly said that the “sudden growth spurt” in the region is because franchisees Feras Musleh, Moe Musleh, and Yusef Musleh, who already own a few Anytime Fitness clubs, are interested in opening a majority of the nine planned locations.

Plans to Add 20 New Fitness Clubs in India by End of 2017

5.  In late January, Anytime Fitness announced that it would be opening an additional 20 fitness clubs in India by the end of 2017. As part of its expansion plans, Anytime Fitness aims to enter new territories like Jaipur, Lucknow, Punjab, Gujarat, and Maharashtra.

New Brand President

6.  In late September 2016, Anytime Fitness announced that it had promoted Stacy Anderson to the new position of Brand President. Anderson, who served as the company’s Chief Marketing Officer since 2012, will lead Anytime Fitness’s business unit and steer the continuing evolution of the franchise’s business model.

7.  At the time of the appointment, Anderson said that one of her short-term goals was “delivering better tools and training to franchisees.”

Celebrated New Headquarters

8.  During the spring of 2016, Anytime Fitness celebrated the opening of the company’s new headquarters in Woodbury, Minnesota. The new headquarters has features to help the company’s employees balance fun with work, including a zip line, tattoo parlor, and running trail. The building was designed to accommodate large training groups and to show off Minnesota’s natural environment.



9.  At the grand opening celebration, employees were able to get a tattoo of the Anytime Fitness running man logo for free at the on-site tattoo parlor. Employees are also able to get the logo tattoo for free during other company events. According to Anytime Fitness, over 3,000 employees have taken advantage of the running man logo tattoo offer.

10.  In addition to offering employees amenities that help them have fun, the new headquarters aims to help employees stay fit. Half of the headquarters’ employees work at stand-up desks and meet in stand-up conference rooms. There are also treadmill desks available for employees to use. Employees have access to a full gym, a 60 foot climbing wall, and a 1,200 foot zipline.

Company History

11.  The first Anytime Fitness was opened in 2002 by Chuck Runyon, Dave Mortensen, and Jeff Klinger in St. Paul, Minnesota. Eric Keller, a former employee of the athletic club where Mortensen, Runyon, and Klinger previously worked, became the first franchise owner of Anytime Fitness. The first franchise location opened later in 2002 in Cambridge, Minnesota.

12.  Today, there are over 3,500 Anytime Franchise locations around the world.

Entrepreneur’s Franchise 500

13.  Anytime Fitness has ranked on Entrepreneur’s annual Franchise 500 list every year in the last decade, except in 2007. The company’s highest rank was No. 1 in 2014, while its lowest rank was No. 75 in 2008.

Section II – Estimated Costs

  • Please click here for detailed estimates of Anytime Fitness franchise costs, based on Item 7 of the company’s 2017 FDD (updated).

Section III – Initial Franchise Fee, Royalty Fee, Marketing Fee, and Other Fees

  • Please click here for detailed information on Anytime Fitness’s initial franchise fee, royalty fee, marketing fee, and other fees, based on Items 5 and 6 of the company’s 2017 FDD.

Section IV – Financial Performance Representations (Item 19, 2017 FDD) and Analysis



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