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FDD Talk: The Soccer Shots Franchise Opportunity (Financial Performance Analysis, Estimated Costs, and Other Important Stuff You Need to Know)

by Franchise Chatter on March 8, 2017

in Child-Related Franchises, FDD Talk 2017: Children's Franchises, Franchise Earnings



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Soccer Shots Photo

In this FDD Talk 2016 post, you’ll learn the following:

  • Section I – Background information on the Soccer Shots franchise opportunity, including relevant news updates
  • Section II – Estimated initial investment for a Soccer Shots franchise, based on Item 7 of the company’s 2016 FDD
  • Section III – Presentation and analysis of Soccer Shots’ financial performance representations, based on Item 19 of the company’s 2016 FDD, including information on the:
  • number of Soccer Shots franchisees achieving 2015 revenue of $0 to $10,000; $10,001 to $50,000; $50,001 to $75,000; $75,001 to $100,000; $100,001 to $200,000; $200,001 to $400,000; $400,001 to $600,000; $600,001 to $1,000,000; and over $1,000,000, grouped according to number of months the franchisee has operated their franchised business (12 to 24 months, 24 to 36 months, 36 to 48 months, 48 to 60 months, and 61+ months)
  • 2015 average revenue for all Soccer Shots franchisees open the entire reporting period from January 1 to December 31, 2015, by quartile
  • 2015 average revenue for all single-territory Soccer Shots franchisees open the entire reporting period from January 1 to December 31, 2015, by quartile
  • 2015 average revenue for all multi-territory Soccer Shots franchisees open the entire reporting period from January 1 to December 31, 2015, by quartile

Section I – Background Information

Ex-Soccer Players Develop Successful Youth Soccer Program

Soccer Shots was founded in 1998 by Jeremy Sorzano and Jason Webb, who were soccer teammates in college and professionally. Sorzano and Webb started Soccer Shots after realizing that there weren’t any quality soccer programs for young children.

The first two Soccer Shots locations were opened in Charlotte, North Carolina and Harrisburg, Pennsylvania. Seeing the success of the first Soccer Shots locations, Sorzano and Webb’s friends and ex-teammates began asking how they could start their own Soccer Shots program.

Franchising officially began in 2005 and the company opened three new locations in Ohio, Delaware, and Florida. Soccer Shots also opened a second location in Pennsylvania that year.

The business continued to grow and Soccer Shots eventually opened a location in Canada. Also around this time in 2009, Justin Bredeman joined Soccer Shots as a third partner. Bredeman, also a former soccer teammate, brought with him 8 years of franchising experience from Auntie Anne’s, Inc.

Today, Soccer Shots has over 170 locations across 34 states and Canada.

Using Technology to Foster Company’s Growth

As Soccer Shots continues to expand further in the United States, the company has hired MGH, a full-service marketing communications agency from Baltimore, to handle Soccer Shots’ digital advertising.

Soccer Shots hired MGH to develop and implement a strategic digital advertising campaign to boost enrollment in the Soccer Shots program. According to MGH CEO Andy Malis, the agency is looking forward to working with Soccer Shots to reach more children.

Prior to hiring MGH, Soccer Shots had already invested heavily in new technology to aid the company’s growth. In recent years, Soccer Shots has implemented online registration, an e-learning platform for coaches, and a communications portal for parents where they can stay informed about program activities.

Long-Term Goal of Helping 1 Million Kids Per Year

With the company’s growth picking up in recent years, Soccer Shots has set the goal of reaching 1 million children per year by 2025. The company says that it will reach this goal by continuing to expand into new territories in the United States. According to the company, Soccer Shots has already filled the Mid-Atlantic region.

Although the company has not released its numbers for 2016, more than 275,000 children participated in Soccer Shots programs in 2015.

Supporting the U.S. Soccer Foundation’s Urban Soccer Symposium

Soccer Shots, through its Global Goals program, has partnered with the U.S. Soccer Foundation since 2011. Through the partnership, Soccer Shots hopes to raise funds and awareness for children who live in underserved communities in the U.S. and to provide them with convenient and affordable access to soccer programs that support their physical and personal development.

Since 2013, Soccer Shots has been using its Global Goals funds to sponsor the U.S. Soccer Foundation’s annual Urban Soccer Symposium. The Urban Soccer Symposium hosts urban soccer programmers and speakers from across the nation who are dedicated to improving the field of sports-based youth development.

Over the years, Soccer Shots has raised over $100,000 to build mini-pitches and support soccer programs.

Consistently Ranking on Entrepreneur’s Annual Franchise 500 List

In the past decade, Soccer Shots has consistently earned a spot on Entrepreneur’s Franchise 500 list. Although the company has earned a spot in most years, Soccer Shots’ rankings have varied widely. For 2017, Soccer Shots landed at spot No. 334. This is a large drop from 2016’s ranking of No. 194. The company’s highest rank was No. 180 in 2015, while its lowest rank was No. 479 in 2009.

Section II – Estimated Costs

  • Please click here for detailed estimates of Soccer Shots franchise costs, based on Item 7 of the company’s 2016 FDD (updated).

Section III – Financial Performance Representations (Item 19, 2016 FDD) and Analysis



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