In this FDD Talk 2016 post, you’ll learn the following:
- Section I – Background information on the Workout Anytime franchise opportunity, including relevant news updates
- Section II – Estimated initial investment for a Workout Anytime franchise, based on Item 7 of the company’s 2016 FDD
- Section III – Presentation and analysis of Workout Anytime’s financial performance representations, based on Item 19 of the company’s 2016 FDD, including information on the:
- 2015 average, high, and low gross revenue for the 64 franchised Workout Anytime clubs that were in operation for the entire 12-month period ending on December 31, 2015
- 2015 actual gross revenue, cost of goods sold, rent, labor, advertising, insurance, personal training expense, utilities, supplies, other expenses, and net profit for the 2 affiliate-owned Workout Anytime clubs that were in operation for the entire 12-month period ending on December 31, 2015
Section I – Background Information
Workout Anytime was founded in 1999 by Steve Strickland and John Quattrocchi in Atlanta, Georgia. Prior to opening the first Workout Anytime location, Strickland and Quattrocchi worked with Bally and American Fitness to build and expand health clubs across the country. The co-founders did not officially begin franchising Workout Anytime until 2005.
Quattrocchi has served as a Director of Workout Anytime, Inc. since 1999 and as President, a Director, and a Consultant of Workout Anytime Franchising Systems, LLC in Alpharetta, GA since 2004. Strickland has served as CEO of Workout Anytime, Inc. since 1999 and has been CEO of Workout Anytime Franchising Systems, LLC since 2004.
Today, Workout Anytime has over 100 locations throughout the United States.
Growing the Franchise
In August 2016, Workout Anytime opened its 100th location in Bardstown, Kentucky. Although the health club company has been franchising since 2005, it has seen most of its growth happen in the last few years. The 100th location marks a milestone for Workout Anytime as the brand crosses the threshold of six-fold growth since 2011.
Since January 2016, Workout Anytime has opened a new gym every week, on average. The company currently operates in the Southeastern U.S. across 16 states, but is looking to expand westward. Workout Anytime hoped to end 2016 with 140 total units.
International expansion has started, with the signing of a multi-unit deal in Calgary, Alberta, Canada. Additionally, Workout Anytime is looking for master franchisees in the Toronto and Vancouver territories.
Helping Veterans Through Suicide Prevention
Since 2015, Workout Anytime has been working with Lift for the 22, an organization dedicated to preventing suicide amongst the veteran community. The Lift for the 22 program is designed to help beneficiaries obtain a gym membership and put them in a program that will help them maintain a healthy lifestyle. It also aims to raise awareness of the fact that about 22 veterans commit suicide on a daily basis.
Since the partnership began last year, Workout Anytime has helped more than 160 veterans suffering from depression and anxiety by providing them with free gym memberships.
The health club franchise has made more than $1 million in memberships available to support Lift for the 22. For Veteran’s Day 2016, Workout Anytime provided a 22 day “Lift Ticket” for free access to any of their locations for 22 days to any vet who could prove their service.
Starring Role in Mother’s Day Movie
Earlier this year, Workout Anytime was featured in the film Mother’s Day starring Jennifer Aniston and Julia Roberts, among others. In the film, Jason Sudekis’s character was a Workout Anytime franchisee and Aniston was a member of the fitness club.
Film distribution company Open Road Films was shooting the movie in the Atlanta area and needed a health club. COO Mark de Gorter received a call from a colleague asking if he was interested in being the featured gym. Gorter said yes, and after the film company checked out other health clubs in the area, Open Road Films chose Workout Anytime.
To highlight the club’s role in the film, Workout Anytime held a sweepstakes where a member (plus a guest) from one of its locations won an all-expenses paid trip to attend the Hollywood premiere of the movie.
Workout Anytime also offered other prizes leading up to Mother’s Day (the holiday) that included free tickets to the movie through Fandango, flower bouquets from Pro-Flowers, and movie screenings in select markets.
Not Yet on Entrepreneur’s Franchise 500 List
Although Workout Anytime has been franchising for over 10 years, the company has yet to earn a spot on Entrepreneur Magazine’s annual Franchise 500 list.
Section II – Estimated Costs
- Please click here for detailed estimates of Workout Anytime franchise costs, based on Item 7 of the company’s 2016 FDD (updated).