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FDD Talk 2016: The Profile by Sanford Franchise Opportunity (Financial Performance Analysis, Estimated Costs, and Other Important Stuff You Need to Know)

by Franchise Chatter on November 24, 2016

in FDD Talk 2017: Miscellaneous Franchises, Franchise Earnings, Weight Loss Franchise



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In this FDD Talk 2016 post, you’ll learn the following:

  • Section I – Background information on the Profile by Sanford franchise opportunity, including relevant news updates
  • Section II – Estimated initial investment for a Profile by Sanford franchise, based on Item 7 of the company’s 2016 FDD
  • Section III – Presentation and analysis of Profile by Sanford’s financial performance representations, based on Item 19 of the company’s 2016 FDD, including information on the:
  • fiscal year 2015 actual and average gross sales, cost of sales, number of new members, numbers of members on June 30, 2015, and average number of members for the 11 affiliate-owned and operated Profile by Sanford locations that were in operation for the full 52-week period ended June 30, 2015

Section I – Background Information

Weight loss and diet franchises are not new, but Profile by Sanford is a new approach that is making some serious waves in this competitive industry. The company was founded in 2012 and has grown to 23 company-owned locations. It began franchising its concept in 2014 and opened the franchised location in Lincoln, Nebraska that year.

But the weight loss company is deeply intertwined with a much larger non-profit healthcare company, Sanford Health. Denny Sanford took advantage of a change in South Dakota’s usury laws that paved the way for that state to become the go-to place to start credit card banks. Sanford made his fortune as owner of both First Premier Bank and Premier Bankcard, and the two companies have numbered among the country’s leading credit card providers.

When Sanford made an eye-popping $400 million gift to the Sioux Valley Health System, it suddenly became Sanford Health, and Denny has continued to support the organization through its foundation with more financial contributions, bringing his total support to nearly $1 billion.

Sanford Health itself has grown into one of the largest healthcare networks in the nation with 43 hospitals and 250 clinics in nine states and three countries. It employs 27,000 people, including 1,400 physicians.

Here’s how Profile by Sanford is helping its customers shed the pounds and keep them off in the competitive weight loss industry:

A Phased Approach to Weight Management

Everyone knows that fad diets come and go, and many people shed pounds only to regain them back when the diet fails. Profile by Sanford is a personalized weight loss plan that uses a phased approach. The three primary ingredients include nutrition (the food focus, including both meal plans and branded meal-replacement products), activity (simple, effective exercise plans), and lifestyle (reshaping habits into holistic, sustainable lifestyle change).

Driven by Coaching

One aspect that makes the plan so successful is the unlimited one-on-one coaching that comes with membership. The advantage here includes weight management that is completely and entirely tailored by the coach to the individual client, not to mention the accountability and motivational factors that come with having a dedicated coach.

Smart Tracking Technology

The system also leverages the latest in technology to boost the effectiveness of its offering. These include wireless devices that automatically feed data into a client’s web account or mobile app for tracking progress through such indicators as hydration, body mass index, blood pressure, and others. A fitness activity tracker will soon be added into the mix as well.

The Long Haul

Sustainability is the problem with most diets – they just don’t last for the long haul. Profile by Sanford specifically addresses this challenge with a focus on long-term lifestyle changes that result in sustaining the client’s weight management goals, which means shedding the pounds and keeping them off for good. It’s about creating healthy habits that last a lifetime.

Backed by Science

Everything in the plan has been developed with the backing of Sanford Health doctors and researchers, which means clients are benefiting from an evidence-based approach aligned with medical experts’ focus on healthy living.

Section II – Estimated Costs

  • Please click here for detailed estimates of Profile by Sanford franchise costs, based on Item 7 of the company’s 2016 FDD.

Section III – Financial Performance Representations (Item 19, 2016 FDD) and Analysis



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