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FDD Talk 2016: The Maid Brigade Franchise Opportunity (Financial Performance Analysis, Estimated Costs, and Other Important Stuff You Need to Know)

by Franchise Chatter on November 9, 2016

in FDD Talk 2017: Service Franchises, Franchise Earnings, Maid Franchise



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Maid Brigade Photo

In this FDD Talk 2016 post, you’ll learn the following:

  • Section I – Background information on the Maid Brigade franchise opportunity, including relevant news updates
  • Section II – Estimated initial investment for a Maid Brigade franchise, based on Item 7 of the company’s 2016 FDD
  • Section III – Presentation and analysis of Maid Brigade’s financial performance representations, based on Item 19 of the company’s 2016 FDD, including information on the:
  • 2015 average gross sales for the top 49%, the next 28%, the next 16%, the bottom 7%, and all 83 Maid Brigade franchised businesses that were in operation for two calendar years or more as of December 31, 2015

Section I – Background Information

Celebrating Over 30 Years in Business

Maid Brigade was founded in 1979 by Don Hay and Brad Puett. A few years later, in 1985, they officially began franchising. Hay was president and CEO of the company until 2005. In July of that year, Puett took over as president of Maid Brigade. The company’s headquarters is located in Atlanta, Georgia.

The year 2015 marked their 30th anniversary as a franchise company and today, they have over 400 locations throughout the U.S., Canada, and Saudi Arabia.

First ‘Green Clean Certified’ Cleaning Company

One of the major things that sets Maid Brigade apart from the competition is that they claim to be the first national cleaning company to go green. They officially went green in 2007 after a few franchisees brought up the idea at their 2006 convention. These franchisees took their idea to vice-president of operations Howard Purdy.



Purdy immediately liked the idea of implementing green cleaning techniques. He and the franchisees who proposed the idea did further research and presented their green cleaning idea to president Brad Puett and chairman of the board Don Hay.

Instead of just using green cleaning techniques, Maid Brigade decided to fully commit and adhere to Green Seal’s GS-42 Commercial Standard. This was the green cleaning standard used by the commercial cleaning industry. Maid Brigade would go on to help Green Seal develop GS-49 to set standards for the residential home cleaning industry.

Being “Green Clean Certified” means Maid Brigade doesn’t use cleaning chemicals that are known or suspected asthma and allergy triggers, reproductive toxins, neurotoxins, endocrine disruptors, and even carcinogens.

Their newest green cleaning technique employs something called the VapurClean Advantage. It’s a cleaning method that uses dry steam vapor to “clean beneath the surface to remove embedded dirt or kill bacteria and germs.” Maid Brigade says it is the only EPA-registered disinfection device available.

Maid Brigade Donates Free Cleanings to Women with Cancer

Maid Brigade is one of several cleaning service companies that participates in the “Cleaning for a Reason” program. Cleaning for a Reason is a non-profit foundation that provides cleaning services to women who are currently undergoing cancer treatments. The foundation operates across all 50 states and in Canada and partners with cleaning services to help these women at no cost.

As part of the program, Maid Brigade donates at least two general cleanings per month for two patients at a time over the course of four months. Several of Maid Brigades’ locations participate in the program, including Maid Brigade of Portland, Maid Brigade of Tampa, and Maid Brigade of Central and SW Houston.

Consistently High Rankings on Entrepreneur’s Franchise 500

Maid Brigade consistently earns a spot on Entrepreneur’s annual Franchise 500 list. The company landed at spot No. 152 on Entrepreneur’s 2016 list. This is up from their 2015 ranking of No. 178. Maid Brigade has always maintained a rank in the top 200, with the exception of their 2009 rank at No. 299. Their highest spot on the list was No. 64 in 2007.

Section II – Estimated Costs

  • Please click here for detailed estimates of Maid Brigade franchise costs, based on Item 7 of the company’s 2016 FDD (updated).

Section III – Financial Performance Representations (Item 19, 2016 FDD) and Analysis



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