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FDD Talk 2016: The Farrell’s eXtreme Bodyshaping Franchise Opportunity (Financial Performance Analysis, Estimated Costs, and Other Important Stuff You Need to Know)

by Franchise Chatter on November 4, 2016

in FDD Talk 2017: Fitness Franchises, Fitness Franchises, Franchise Earnings



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Farrell's Extreme Bodyshaping Photo

In this FDD Talk 2016 post, you’ll learn the following:

  • Section I – Background information on the Farrell’s eXtreme Bodyshaping franchise opportunity, including relevant news updates
  • Section II – Estimated initial investment for a Farrell’s eXtreme Bodyshaping franchise, based on Item 7 of the company’s 2016 FDD
  • Section III – Presentation and analysis of Farrell’s eXtreme Bodyshaping’s financial performance representations, based on Item 19 of the company’s 2016 FDD, including information on the:
  • 2015 average service gross sales for the top third, middle third, bottom third, and all 54 Farrell’s Center franchises that offered and ran 4 full 10-week Course sessions during the 2015 calendar year
  • 2015 average first-time student enrollment in initial 10-week Courses for the top third, middle third, bottom third, and all 54 Farrell’s Center franchises that offered and ran 4 full 10-week Course sessions during the 2015 calendar year
  • 2015 average conversion rate of first-time students to ongoing Course enrollment for the top third, middle third, bottom third, and all 54 Farrell’s Center franchises that offered and ran 4 full 10-week Course sessions during the 2015 calendar year

Section I – Background Information

Farrell’s eXtreme Bodyshaping was started by founder Lance Farrell. Even as a teenager Farrell was a fitness and healthy-lifestyle devotee. He started off practicing Taekwondo and was soon very good at it.

He competed in his first National Championships in 1982, won Gold at Collegiate Nationals in 1984 as a heavyweight and was awarded male athlete of the year, won a silver medal in the U.S. Olympic Sports Festival as a middle weight in 1989 and a bronze in 1991.

In 1989, he opened his first Farrell’s U.S. Martial Arts location in Des Moines, Iowa.



Along the way, he also became intrigued by how body builders approach what they do. Combining martial arts with the principles and techniques of bodybuilding is what led to a very results-oriented fitness regime that became the Farrell’s eXtreme Bodyshaping program.

His goal is simple – to help anyone and everyone live their lives with power and purpose.

Des Moines was also where he established his first eXtreme Bodyshaping location in 2001. He started off with just 40 members, but from there has built the company into a franchise with more than 60 locations in 10 states and more than 100,000 members.

With the motto of Live life at level 10, here’s how Farrell’s eXtreme Bodyshaping keeps people shaped up in the highly competitive fitness industry:

A Unique Combination

With niche fitness concepts popping up everywhere, Farrell’s is among the most unique. He combines fitness kickboxing, strength training, and nutrition with accountability. The philosophy and approach are heavily influenced by Eastern martial arts and culture, but with a relentlessly results-oriented focus. And if anyone doesn’t get results, then it’s free.

Personal Transformation

When you hear from people who have benefited from Farrell’s concept, it’s clear that there’s a lot more happening here than mere fitness. The end-game is nothing short of personal transformation.

Starting Off Small-ish

When you think about trying to completely transform your life, it can be a bit overwhelming, which is why many people never get started. Farrell has a great approach to getting people started, which he calls the 10-Week Fitness Challenge.

Ten weeks sounds pretty manageable, although it’s not a small commitment. It involves 45-minute daily sessions six days of the week for 10 weeks. But again, when people get the results they’re looking for, it becomes a pretty compelling reason to keep going to the next level.

And if you make the biggest transformation of your 10-week session-mates, you’ll win $1,000. Each location runs only four of these challenges per year, so they often get booked up.

The Next Level is FIT

If you want to keep going after the 10-week challenge, then you can sign up for FIT – Farrell’s Infinite Transformation program. And the national contest for FIT could net you a cool $10,000. The FIT program will show you just how much can change in a year, which is a LOT.



Section II – Estimated Costs

  • Please click here for detailed estimates of Farrell’s eXtreme Bodyshaping franchise costs, based on Item 7 of the company’s 2016 FDD (updated).

Section III – Financial Performance Representations (Item 19, 2016 FDD) and Analysis



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