In this FDD Talk 2016 post, you’ll learn the following:
- Section I – Background information on The Barre Code franchise opportunity, including relevant news updates
- Section II – Estimated initial investment for a Barre Code franchise, based on Item 7 of the company’s 2016 FDD
- Section III – Presentation and analysis of The Barre Code’s financial performance representations, based on Item 19 of the company’s 2016 FDD, including information on the:
- gross revenue collectively earned by all The Barre Code Company Studios in the 2010, 2011, 2012, 2013, 2014, and 2015 calendar years
Section I – Background Information
Barre Code: Easy on Joints, Hard on Calories
The Barre Code is one fitness club for women that definitely is not based on low-impact exercise.
The Chicago-based chain offers high-intensity workouts for women, combining a mix of dance, Pilates and yoga with cardio, toning and deep stretching, choreographed to inspirational music. The ballet barre figures prominently in the workouts, which focus on the mind as well as the body.
The workouts feature small movements that reduce pressure on tendons, spine, ligaments and joints while increasing strength and flexibility and improving posture. They are excellent calorie-burners and are designed to increase participants’ metabolic rates to promote even more calorie-burning as the day goes on.
Fitness Experts Joined Forces
The chain was founded in 2010 by Chicago fitness experts Jillian Lorenz and Ariana Chernin, who met in 2009. The company was originally named Barre Bee Fit as the first studio opened in the River North neighborhood of Chicago.
The women continued to work full-time corporate jobs even while they taught daily classes at their studio. The response from women was overwhelmingly positive, to the degree that Lorenz and Chernin were able to quit their jobs within six months and devote themselves completely to their own business. They began franchising in 2012.
Chain Surpasses 30 Studios
The Barre Code has more than 30 locations in 11 states. Nearly a third of the studios are in the Chicago area, but the footprint is enlarging, with Ohio and South Carolina about to join the list.
The chain, which entered Louisiana in February 2016 with its New Orleans location, expects to open its first Ohio studio in early 2017 along the streetcar route in Cincinnati. The 2,250-square-foot downtown studio will be housed in a former convenience store.
The South Carolina studio will be in Charleston.
Cardio, Strength Training and Restoration
In The Barre Code’s cardio classes, high-intensity interval training, plyometrics, kickboxing and dance help build stamina and endurance.
- HIIT is a 50-minute class with four rounds of cardio intervals featuring plyometrics, speed work, agility training and coordination development.
- Barre-dio is a choreographed sequence of cardio moves inspired by dance, paired with strengthening routines for arms, abs and glutes.
- Brawl, which was recognized by Self magazine as being among the best workouts in the U.S., is an intense mix of cardio kickboxing sequences and strengthening work for thighs and glutes.
- TBC, which stands for both Total Body Conditioning and The Boot Camp, features functional, full-range-of-motion strength training that challenges the whole body using equipment such as heavier weights, along with the body’s own weight. High-intensity cardio intervals also factor into the workout.
The Barre Code’s strength training program offers two classes. Barre Code is a 50-minute full-body workout that pushes participants to challenge both body and mind as they work all their muscle groups to fatigue.
To kick things up a notch, Burn is the Barre Code class in a room heated up to 95 degrees Fahrenheit for an intense, sweaty workout that detoxifies the body while elevating the heart rate.
Restoration is also part of the workout process. The Barre Stretch is an active 30-minute stretching class focused on physical, mental and emotional release. Another class, Baryasa, features vinyasa flows and deep stretches to nurture and restore.
Online Reservations Available
Participants can reserve classes online by selecting a studio and using the chain’s MindBody Online scheduling software. A new participant creates a username and password, selects a class or package, and enters purchase information. Specials are available for new clients looking to buy memberships.
Section II – Estimated Costs
- Please click here for detailed estimates of The Barre Code franchise costs, based on Item 7 of the company’s 2016 FDD (updated).