In this exclusive Q&A, we get to learn more about Primrose Schools from its VP of Franchising, Chris Goethe.
Franchise Chatter (FC): Why is Primrose currently seeking franchise owners?
Chris Goethe (CG): Primrose Schools is growing rapidly across the country in response to national demand for high-quality early education and care and the Primrose brand. To help meet this demand, we’re looking for motivated individuals who are interested in meaningful, purposeful careers that allow them to change lives and communities.
FC: What kind of background do you look for in a prospective Franchise Owner?
CG: Hundreds of entrepreneurs from a variety of professional backgrounds are fulfilling their dreams through owning a Primrose School. Franchise Owners are not required to have a background in education. The common denominators uniting each person who owns and operates a Primrose School are an entrepreneurial spirit and a passion for educating children.
FC: What makes Primrose Schools an appealing career choice for entrepreneurs?
CG: Entering the field of early education and care is extremely rewarding. In addition to the fulfillment Franchise Owners feel from serving the children and families in their communities, they also have the opportunity to earn strong financial returns.
At Primrose, we find that prospects are drawn to our overall franchise model and the level of support we provide to Franchise Owners. In fact, Primrose ranked number one in franchisee satisfaction in the latest Children’s Services Franchise Sector Report of Franchise Grade.
FC: What kind of support does Primrose Schools offer its Franchise Owners?
CG: We strive to make it easy for our Franchise Owners to hit the ground running with their new business and offer unparalleled support. For example, we provide more than 175 hours of training prior to school openings. We also provide an integrated marketing plan to help Franchise Owners get the word out about their school and offer ongoing curriculum and operational support.
We really are there for our Franchise Owners every step of the way on their journey.
FC: Describe the landscape of the early education and care industry.
CG: The children’s services franchise sector is growing rapidly. Families across the country are recognizing the incredible impact of high-quality early education and care. At the same time, the business community and policy makers are starting to realize the importance of investing in early childhood education.
The child care industry currently generates $52.6 billion in revenue each year, and that number is only expected to continue to grow according to research from IBISWorld.
FC: What makes Primrose different from others in the industry?
CG: Primrose offers a unique approach to early education and care that is created from the best early education wisdom. That approach, combined with our passionate people and commitment to service excellence, has led to significant growth. Over the last five years, Primrose system revenue has experienced an average increase of 13.3 percent, and just last year we opened 19 new schools and awarded 44 franchise agreements.
We’re seeking more entrepreneurs to participate in this success and help us make a lasting difference in the lives of even more children.
FC: What plans does Primrose have for future expansion?
CG: We are on target to have 480 school locations by 2020. We currently have 326 schools, so we anticipate quite a bit of growth in the next few years. Currently, Chicago, Philadelphia, Boston, Southern California and the San Francisco Bay Area are key markets for immediate expansion because of strong demand for high-quality early education, entrepreneurial interest and available land.