In this FDD Talk 2016 post, you’ll learn the following:
- Section I – Background information on the Pure Barre franchise opportunity, including relevant news updates
- Section II – Estimated initial investment for a Pure Barre franchise, based on Item 7 of the company’s 2016 FDD
- Section III – Presentation and analysis of Pure Barre’s financial performance representations, based on Item 19 of the company’s 2016 FDD, including information on the:
- 2015 average unit volume for Pure Barre studios that have been in operation for 12 months to 23 months as of December 31, 2015
- 2015 average unit volume for Pure Barre studios that have been in operation for 24 months to 35 months as of December 31, 2015
- 2015 average unit volume for Pure Barre studios that have been in operation for 36 months or more as of December 31, 2015
Section I – Background Information
Carrie Rezabek Dorr was a long-time fitness instructor who had a dream – she wanted to combine her affinity for choreography and dance with her love of fitness instruction. She envisioned women sculpting their bodies through carefully planned routines that incorporated a variety of classic dance exercises to burn calories and tone muscles.
With that in mind, she opened her first studio in 2001 in Birmingham, MI. She had no clients, no staff, no signage – heck, she didn’t even have a bathroom, but it was a start.
Her concept caught on in a big way and by 2009 she started franchising the concept, which literally exploded in popularity from there. The chain now boasts nearly 400 locations (14 of which are company-owned and two of which are located outside the U.S.), with more opening each and every month.
Pure Barre is a total body workout that utilizes the ballet barre to perform small, isometric movements, which burn fat, sculpt muscles, and create long, lean physiques. Here’s how Pure Barre raises the bar for women in the highly competitive fitness segment:
Launching a Whole New Workout
Pure Barre has found great success in its formula, but still needs to keep things fresh, which is why it just recently launched a new style of workout that includes bar hopping – but not the kind you may be envisioning.
The Pure Barre Platform is a total body workout with music that focuses on not only building strength but boosting cardiovascular health. Each 55-minute class combines high-intensity bursts and low-impact cardio that can burn anywhere from 500-800 calories.
Riding the Boutique Fitness Wave
Many people are looking for something different from your standard big gym or health club for their workouts, and the response has been the dizzying launch of all kinds of niche boutique fitness studios that feature smaller class sizes, tighter social networks, a feeling of community, and whatever particular kind of workout floats your proverbial boat.
Whether it’s spinning/cycling, yoga, or the unique approach of Pure Barre, boutique fitness studios now make up 42% of the health club market – a figure that has doubled since 2014. The result of the boutique approach: a more engaged and therefore loyal customer.
More Than a Workout
As its website claims, Pure Barre is more than just a workout; it’s a lifestyle. Women who attend Pure Barre have the opportunity to share a sense of community in which they feel inspired and empowered by each other’s fitness and lifestyle goals.
In addition to classes, Pure Barre also offers DVDs, equipment, and exercise apparel.
But Do They Go Too Far?
The women who love Pure Barre really love it, but it also has its detractors. Some women notice that the clientele seems disturbingly homogenous, with some referring to them as “Barrebies” who have bought into a “punishing” feminine ideal based on sameness (Salon.com). Still, whether any given person is comfortable with the approach or not, it’s wildly successful.
Section II – Estimated Costs
- Please click here for detailed estimates of Pure Barre franchise costs, based on Item 7 of the company’s 2016 FDD (updated).