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FDD Talk 2016: The Bottle & Bottega Franchise Opportunity (Financial Performance Analysis, Estimated Costs, and Other Important Stuff You Need to Know)

by Franchise Chatter on July 7, 2016

in Art-Related Franchise, FDD Talk 2017: Miscellaneous Franchises, Franchise Earnings



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Bottle and Bottega Photo from suntimes.com

In this FDD Talk 2016 post, you’ll learn the following:

  • Section I – Background information on the Bottle & Bottega franchise opportunity, including relevant news updates
  • Section II – Estimated initial investment for a Bottle & Bottega franchise, based on Item 7 of the company’s 2016 FDD
  • Section III – Presentation and analysis of Bottle & Bottega’s financial performance representations, based on Item 19 of the company’s 2016 FDD, including information on the:
  • 2015 average and median Gross Sales achieved by the reported 6 franchisee-owned and 2 company-owned Bottle & Bottega Studios that had physical sites open and operating during all of 2015
  • 2015 average and median Gross Sales achieved by the reported 6 franchisee-owned and 2 company-owned Bottle & Bottega Studios (that were open and operating all of 2015) during their first full 12 months of operation
  • 2015 average and median Gross Sales achieved by the reported 2 franchisee-owned and 2 company-owned Bottle & Bottega Studios during their first full 24 months of operation, separated by the first and second 12-month periods
  • 2015 average cost of goods sold for 5 franchisee-owned and 2 company-owned Bottle & Bottega Studios open and operating during all of 2015

Section I – Background Information

Bottle & Bottega: Art and Wine Since 2009

Painting parties that can help even novices produce attractive works of art have exploded in popularity, including those that combine wine and art. Within the paint and sip industry, Bottle & Bottega is an established part of the phenomenon, having grown from a local business in Chicago in 2009 to a franchise operation with 20 locations in nine states.

The company was founded in Chicago in 2009 by Stephanie King-Myers, an artist who was able to convince her non-artist friend that she could create a beautiful painting – with a glass of wine in her hand. That sparked a mobile business that King-Myers ran locally at first.

In 2010, Bottle & Bottega attracted the attention of Nancy Bigley, who had more than 18 years of franchise leadership experience with major companies such as Dunkin’ Brands, which owns Dunkin’ Donuts and Baskin-Robbins. Bigley became co-owner and CEO in 2011, and she and King-Myers started franchising that same year, taking their proven Chicago business to the national level.

Many Choices for Participants

Bottle & Bottega art parties function as both artistic adventures and cocktail parties, attracting friends, colleagues and couples, as well as individuals looking to hop onto this creative social trend. Regardless of skill or experience, participants can wake their inner artists through hands-on art sessions and art instruction.

The art parties include public sessions as well as private parties for 10 to 100-plus people, corporate parties, fundraisers and special programs.

Private parties range widely and last for two to three hours, generally including an hour of socializing and two hours of art. Some party types include birthday parties for adults, bachelorette parties, baby showers and bridal showers for adults, as well as parties for kids. Parties can be held in studios where available, at bars or restaurants, or as “pop-up” parties in homes or offices.

Franchisees do not need art experience; more important are networking, socializing and fundraising ability and interest. A franchisee begins by operating a mobile studio for the first six months while gaining momentum and searching real-estate locations to find the best fit for a studio. The studios are brightly colored, are peppered with art everywhere, and offer a fun, welcoming environment.

Company in Top 20 of Top New Franchises List

In March 2016, Bottle & Bottega jumped 20 spots to crack the top 20 in Entrepreneur’s 2016 list of Top New Franchises, which honors the franchising industry’s most promising business franchises. Companies are judged on standards such as growth rate, financial strength and stability, startup costs and other factors.

Bottle & Bottega CEO to Head IFA’s Women’s Franchise Committee

Bigley was in April 2016 appointed chair of the International Franchise Association’s Women’s Franchise Committee.

Bigley leads a wide-ranging network of business professionals who are working to increase success of women in franchising. She is also a member of the IFA’s Franship program, through which she serves as a mentor for new franchisors, and serves on several IFA committees.

Section II – Estimated Costs

  • Please click here for detailed estimates of Bottle & Bottega franchise costs, based on Item 7 of the company’s 2016 FDD (updated).

Section III – Financial Performance Representations (Item 19, 2016 FDD) and Analysis



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