In this exclusive Q&A, we get to learn more about Money Mailer from one of its franchisees, David Minnich.
Franchise Chatter (FC): Tell us more about Money Mailer.
David Minnich (DM): Money Mailer is a leader in the U.S. direct marketing industry that promotes locally owned businesses. We deliver hyper-local savings to consumers through shared mail, mobile, online and social media, and help businesses affordably and accurately reach these consumers.
FC: What were you doing before you became a Money Mailer franchisee?
DM: I was in charge of the national social media accounts for the Gannett Company. When I caught wind that the local Money Mailer franchise in Greenville was on the market, I realized that I could combine my desire to be my own boss with my marketing background and be successful at it.
I have been running the Greenville Money Mailer franchise for a little over two years.
FC: How did you decide to get involved with franchising?
DM: I wanted to have control over my work life and style. I began looking at different business concepts in retail and restaurants, but they didn’t seem like the right fit for me. When the Money Mailer opportunity came into the picture, I realized that I could not only run a business that I understood and enjoyed, but that I could be my own boss with a stable support system behind me as well.
FC: We understand you were able to achieve considerable growth during your first years of business. How were you able to see such fast success?
DM: Fortunately, the previous franchise owner was able to introduce me to all of his clients, so the franchise didn’t lose any business when I took over.
However, what allowed the business to thrive was the help of an operations team. With their dedication and persistence, we were able to double the business in two years.
This was accomplished by realistic goal setting and daily checklists of what everyone needs to accomplish daily. Our hard work and ability to stay on track and be accountable for our individual responsibilities has driven fantastic results.
FC: What was the process like for creating your business plan?
DM: What’s great about opening a franchise is that the initial framework of a business plan is already laid out for you. However, it’s a good practice to personalize the plan to make it work best for you.
Our original business plan was actually created by the graduate business program at Clemson University. We personally tweaked the plan to fit our own vision and went from there.
Once we had the business up and running, we were able to craft a monthly business plan that suited both our lifestyle and the nature of our business. I created a 20 working day monthly business plan that organized exactly where I needed to be and what I needed to be accomplishing each day.
Not only has this helped keep me accountable to my clients, but it keeps me on track to accomplish our overarching goals.
FC: What benefits have you seen from owning a home-based business?
DM: Running a home-based franchise presents several benefits; you save money on everyday expenses such as food and gas, you can claim a home office deduction on your taxes, and you’re always home for dinner.
From the comfort of your home, you can work more flexible hours while still managing to accomplish what you need to get done on a daily basis. Additionally, you are your own office manager, which gives you the freedom to work at your pace and create your own schedules.
However, it can also be easy to get distracted. Not only is it critical to teach yourself discipline, but wake up every morning and get yourself ready as if you were going in to an office. If you look and feel professional, you’ll act professionally.
FC: What advice do you have for franchisees looking to become integrated with their local communities?
DM: I’d highly recommend getting involved with your local chamber. Not only can they potentially help with lead sourcing for your new business, but it helps pave the way to creating new friendships and relationships with the local business community.
Also, be sure your business is primed and ready before introducing yourself to the community. Understand every nook and cranny of your franchise so that you’re prepared for anything!
FC: Do you have any “best practices” for creating new and lasting business relationships within your community?
DM: I can’t stress communication enough. If a client or customer calls with a question or request, get back to them that day at the latest. Don’t let your clients’ needs slip through the cracks because you’re busy – make them a priority.
In a franchise, the business model is already built for you – it’s your job to build the local relationships that make the business boom. Be friendly and cordial with your clients and community members and you’ll set yourself up for success.