In this FDD Talk 2016 post, you’ll learn the following:
- Section I – Background information on the Wings Over franchise opportunity, including relevant news updates
- Section II – Estimated initial investment for a Wings Over franchise, based on Item 7 of the company’s 2016 FDD
- Section III – Presentation and analysis of Wings Over’s financial performance representations, based on Item 19 of the company’s 2016 FDD, including information on the:
- fiscal year 2015 average gross sales for 8 company-owned and 24 franchised Wings Over locations that were operating as of the date of the 2016 FDD and were open for the entire fiscal year 2015 (October 1, 2014 to September 30, 2015)
- fiscal year 2015 total gross sales for all 8 company-owned and 24 franchised Wings Over locations that were operating as of the date of the 2016 FDD and were open for the entire fiscal year 2015 (October 1, 2014 to September 30, 2015)
- fiscal year 2015 actual gross sales for each of the 8 company-owned and 24 franchised Wings Over locations that were operating as of the date of the 2016 FDD and were open for the entire fiscal year 2015 (October 1, 2014 to September 30, 2015)
Section I – Background Information
Patrick Daly and Harold Tramazzo were not happy with their experiences in many restaurants. They both loved wings and ribs, but it seemed like most of the places they went to for their favorite foods were just reheating stuff that had been prepared in some distant factory. That’s just not a quality approach to serving customers great food, so they decided that rather than just complain about it, they would actually do something about it.
They wanted to start their own wings joint, but neither one of them was very excited about the headaches of putting together a full-service restaurant. Why not just deliver the food instead? As it turns out, the college crowd was particularly excited about having wings delivered to their dormitories. And it seemed like no one was yet delivering hand-cooked wings, so they took the plunge in 2000 and started franchising in 2002.
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The company’s website currently lists 37 locations in a dozen states (CT, MA, MI, NC, NJ, NY, OH, PA, RI, VA, VT, and WI), although most only have three or fewer locations, with Massachusetts being the core of the company with its 10 locations.
Here’s how Wings Over keeps customers happy in the wings segment:
There’s no doubt that the company caters to men who love meat. As the company’s website says, “We love eating like a caveman, pulling meat off a bone with our bare hands and teeth. Usually we like to do it with a bunch of other people who act like cavemen. Add in some hot or sweet sauces and even the most polite fellow in the room starts to act like a Neanderthal.”
It’s a kind of counter-reaction to the appletini and lettuce wrap culture. They’re encouraging customers to let their inner caveman out, and nothing helps that to happen more than a big pile of sloppy buffalo wings.
The basic concept is chicken wings, boneless chicken wings, ribs, sandwiches (fried chicken, broiled chicken, buffalo chicken, hamburger), and fries for delivery or takeout orders, while keeping the quality as good as you would expect in a full-service restaurant.
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For boneless wings, the different options in terms of quantity are all labeled with an air travel theme: DC-3 (4-6 pieces), DC-10 (7-12 pieces), Skymaster (10-16 pieces), Stratocruiser (14-22 pieces), Concorde (28-44 pieces), and Zeppelin (42-66 pieces).
The same holds true for the regular wings, with the Puddle Jumper (10 wings), F-16 (15 wings), B-1 Bomber (25 wings), B-17 Bomber (60 wings), and the C-5 Galaxy (120 wings).
A wings joint has to have all the right sauces, with varying degrees of spice. The chain’s buffalo flavors start out at very hot and move all the way up through five levels to the hottest, called After Burner.
For those who don’t need so much heat, there are a range of BBQ flavors, Teriyaki flavors, and several other miscellaneous flavors that add up to 20 sauces, not to mention an additional five dry rubs for those who want less mess.
Section II – Estimated Costs
- Please click here for detailed estimates of Wings Over franchise costs, based on Item 7 of the company’s 2016 FDD.