Fitness Franchises Maintain Top Condition in Competitive Industry
Leading fitness franchisors develop their businesses in different ways – but most, if not all, adhere to the same motto.
Go big or go home.
Some people might call such an attitude exclusionary, ignorant, or discriminatory towards the proverbial weakling who gets sand kicked in his face by the bully at the beach – but it’s not. The motto simply explains top fitness franchisors’ approach to expansion.
Ironically, despite applying this approach, fitness franchisors and, in turn, franchisees are marketing different exercise routines, developing different concepts, and catering to various demographic groups. In addition to franchising bricks-and-mortar locations, many companies are also franchising instructor-certification programs and exercise programs.
And, despite using different strategies and preaching multiple forms of fitness instead of one, proven, hard-and-fast formula, several chains are finding success.
Franchisors Believe in Bulking Up Rapidly
Like high-level athletes, fitness franchisors love to flex their muscles.
While most medical professionals would likely tell patients to take part in moderate-to-intense physical activity on a regular basis and not try to get too big too soon, leading fitness franchisors believe in bulking up – rapidly.
Several of the top fitness brands have hundreds and, in some cases, thousands of locations, and strive to expand at maximum intensity seemingly all the time. For instance, Planet Fitness, which went public in August 2015, has 1,040 franchised clubs plus 58 corporate clubs, and plans to open 209 new outlets in 2016. Meanwhile, Anytime Fitness opened its 3,000th club in November 2015, and Retro Fitness now has 148 gyms in 16 states.
In 2014, Lift Brands, the parent company of Snap Fitness, commenced efforts to open hundreds of YogaFit franchises in a short period of time.
“Our goal is to open 1,000 domestic studios over the next five years offering the independent yogi, yoga instructor, or wellness entrepreneur the opportunity to own a meaningful slice of the yoga business worldwide,” Lift Brands founder and CEO Peter Taunton said in a statement announcing the new chain.
In the meantime, Cincinnati-based CycleBar, a high-tech indoor cycling studio which only commenced franchising in 2015, aims to open 10 to 15 new outlets in Central Florida alone by year-end 2017.
Numbers Point to Ongoing Strong Demand
Is such rapid fitness franchise growth safe?
International Health, Racquet & Sportsclub Association findings suggest that the answer is yes. The group has unearthed statistics that show demand for fitness franchises will probably remain strong for several years to come.
An IHRSA study on health club trends found that a record 73 million Americans used a fitness facility between fall 2014 and winter 2015. (The IHRSA includes gyms, fitness centers, studios, and sports centers – most of which have links to franchising – in its definition of health clubs.)
The 73-million figure was the highest that the IHRSA has recorded since it began tracking American club usage in 1987. The study also found that more than one out of five people ages six and older belonged to a club during that six-month period, and the number of health club members grew to 63.5 million from 61.3 million during the spring/summer of 2014 and fall/winter of 2014/2015 sample period.
“Consistent with historical findings, consumers increase their health club workouts over the fall and winter, as many start the New Year with resolutions to increase physical activity in order to be healthier and feel better,” IHRSA Executive Vice President of Global Products Jay Ablondi said in a statement.
Although the findings stem from a seasonal study, other figures on the IHRSA website point to long-term fitness facility and revenue growth. According to the association, there were 34,460 U.S. health clubs (as listed in the Yellow Pages on January 1, 2015; including YMCAs, community centers, studios, etc.), up 6.4% over 2014.
Altogether, 54.1 million Americans belonged to at least one of the 34,460 health clubs nationwide in 2014, and total U.S. industry revenues increased 7.4% to $24.2 billion. More than 63 million Americans actually utilized a club in 2014, up 2.3% over 2013, and total health club/gym/studio visits surpassed five billion.
Interestingly, the IHRSA discovered that older adults typically engage in the health club amenities they grew up with and are the most likely generation to use resistance machines, stationary cycles, and treadmills. However, millennials are more likely to be non-member consumers than any other generational group.
Daring to be Diverse
People who are thinking of starting a franchise – or any type of business – often hear the same advice: Find your niche.
And, like many franchisors and franchisees in other sectors, fitness franchise operators take that advice to heart. But at the same time, fitness chains dare to be diverse.
The diversity applies to the size and type of facilities that they operate as well as the fitness routines that they offer, the intensity of their regimens, and the clients that they serve.
Some chains, like Planet Fitness, Retro Fitness, Gold’s Gym, and Crunch, provide traditional big-box gyms that are open and staffed mornings, afternoons, and evenings. Other franchises, like Anytime Fitness and Snap Fitness, offer 24-hour access to mid-sized spaces, often located in shopping centers, by providing keycards to members.
Specialty fitness franchises tend to operate smaller facilities with offerings that range from boxing workouts with heavy punching bags, as provided by TITLE Boxing Club, to ballet-like studios with horizontal bars, such as Pure Barre, to women-only clubs, such as Curves, to others that cater mainly to women but are also open to men (e.g. Jazzercize).
All of the aforementioned chains have been around for several years and, in many cases, decades. In addition to competing against each other, these established brands are also battling franchises that want to spark the next big fitness craze.
New Concepts Emerging
New fitness franchise concepts are as diverse as some of the established offerings.
YogaFit, which attempts to combine a typical workout into a yoga routine, gives members 24/7 access to what the chain describes as state-of-the-art locations while offering a selection of both live classes and virtual on-demand classes.
CycleBar offers indoor cycling on stationary bikes. Classes feature low-impact, full-body cardio workouts that include upper body and core exercises.
CycleBar also tries to be unique with its fee structure.
“CycleBar differs considerably from big-box gyms, and one of the ways it does so is by offering a pay-per-class model,” stated Jon Krumdieck, who planned to open a CycleBar franchise in Scottsdale, Ariz., in May 2016, in a news release. “So, there’s no need for monthly or annual membership contracts.”
In addition, CycleBar guests receive concierge service and a range of amenities that include complimentary towels, showers, lockers, and cycling shoes.
“More and more, we’re seeing people shun big gyms in favor of smaller, boutique-fitness opportunities – so much so that they are the single fastest-growing segment of the fitness industry,” Krumdieck said in the release.
Indoor Cycling Stands Out Among New Franchise Fads
While CycleBar is growing rapidly, it’s not the only indoor-cycling, or spinning, venture trying to get off the ground, figuratively, while literally staying in one place.
According to reports, CycleBar is among a growing number of indoor-cycling, or spinning, studios across the U.S. Others just in Florida include Go Legs Cycle in Bradenton, On1 Cycle in Sarasota, and Rotations Indoor Cycling and TRX Studio in Lakewood Ranch.
So what’s the appeal to spinning your wheels?
“It’s hard to crash when you’re inside,” Patrick Valentine, a CycleBar instructor, told The Bradenton Herald. “You don’t have to worry about the hands on a steering wheel of a Toyota Camry. That’s always in the back of your mind when you’re outside. Plus, you can’t control the elements; you can’t control potholes or the weather.”
Smaller venues also appear to be part of the appeal of indoor cycling franchises and other boutique fitness chains.
“I draw in a lot of people who do not like the bigger atmosphere,” Rotations owner Sandy Birczak, who opened her business in 2013, told The Bradenton Herald. “They feel intimidated by that. I know they are with me because they get individual and personable attention.”
Fitness Buffs Get Kick Out of Kickboxing
Kickboxing studios have been popular in recent years due to the increasing interest in UFC and mixed martial arts, and some could start to make more of an impact in the franchising sector.
Among the ones that stand out are: CKO Kickboxing, which has about 70 locations ranging from California to New Jersey.
But it remains to be seen whether CKO can justify its claim to be one of America’s fastest-growing kickboxing franchises. The chain was originally formed in Hoboken, N.J., in 1997 as Take It To The Max and started franchising in 2007. It has averaged approximately seven openings per year – a rate which does not yet give it blockbuster status.
Nevertheless, many other kickboxing buffs are intent on developing strong franchise brands.
Shannon “The Cannon” Hudson, who still competes, has seen the 9Round chain, which he founded, expand to Chicago and Sacramento, among other places. The 9Round workout consists of nine, three-minute stations of activities that include cardio, weight training, abdominal exercises, and kicks and punches on 100-pound, double-end, upper cut, and speed bags.
I Love Kickboxing, which commenced franchising in 2012, could be another chain to watch in the kickboxing franchise arena.
Sector Shows Up on Top Franchise Lists
Signs of the fitness franchise sector’s strength are also evident in the Franchise Times Fast and Serious list. A quartet of fitness franchises made the latest list, published in March 2016. Planet Fitness placed first among 40 companies on the list, which covers a variety of sectors and ranks the smartest-growing franchise brands that have staying power.
“Planet Fitness stands on top of our exclusive Fast and Serious ranking with an impressive growth record over three years,” said Beth Ewen, editor-in-chief of Franchise Times in a news release. “This is the only ranking that considers three years’ worth of data to eliminate brands that might soar one year but then fade the next. Planet Fitness leads a strong group of 40 franchises that take a long-term view toward growth.”
Meanwhile, Anytime Fitness ranked third; TITLE Boxing Club came in at No. 20; and Retro Fitness was No. 37.
The list is drafted from the Franchise Times Top 200 — plus a database of 500 franchise brands ranked by annual sales. Franchise Times used a 10-point proprietary formula, including percentage sales and unit growth, over a three-year period to determine the rankings.
The chains are backing up their accolades with some strong financial results. In March 2016, Planet Fitness announced record revenues of $330.5 million for 2015 and predicted an increase of $25 to $35 million in 2016.
Anytime Fitness, which was founded in 2002, had 100 percent revenue growth from 2012 to 2014, according to the Franchise Times listing. Anytime ranked No. 10 on Entrepreneur magazine’s 2016 Franchise 500 list and it ranked No. 1 on the publication’s America’s Top Global Franchises list for 2015.
TITLE Boxing Club increased sales by 342 percent during the listing period, and made the Inc. 5000 list in 2015, ranking No. 250.
These results suggest that fitness chains can excel in comparison to top franchised brands outside of their industry segment. And, while it’s always advisable for franchisees to find their niche, fitness outlets will not be forced to take a small slice of the overall franchising pie.
Planet Fitness Keen on Growing
Tempers flared when Spruce Point Management Capital issued a report saying that Planet Fitness is not growing as big as it claims.
Spruce Point accused Planet Fitness of arbitrarily choosing 4,000 as its projected number of gyms and, accordingly, trying “to sell a fairy tale” regarding its growth. Planet Fitness responded by saying that it “strongly disagrees” with the report and calling it “misleading.”
But there appears to be no disputing that Planet Fitness wants to grow rapidly. Founded in 1992 in Dover, N.H., Planet Fitness bills itself as one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S. by number of members and locations. It has more than 1,000 locations in 47 states and the District of Columbia, as well outlets in Puerto Rico, Canada, and the Dominican Republic – and clearly wants more.
Planet Fitness says its mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which the chain calls the Judgement Free Zone.
Its niche is discount fitness with memberships as low as $10 per month. The chain also tries to be different by holding a pizza night once per month and distributing bagels to members. Planet Fitness aims to be like the McDonald’s of the fitness industry by making the experience the same in every location.
Retro Fitness Goes National
Despite its name, big-box gym franchise Retro Fitness is trying to be futuristic by aligning itself with retail developers.
Retro’s brain trust attended the New York chapter of the International Council of Shopping Centers conference in New York in December 2015 with the goal of putting more gyms in malls. The same month, the chain, which was founded in 2004 and has more than 140 gyms in 16 states, announced plans to go national in the U.S.
Retro also plans more development in California, Texas, and Florida, where it obtained letters of intent on the first six of 20 planned locations in Orlando. The company has stated it has 100 gyms in the development pipeline and plans to open 200 in the next two years in Illinois, California, Maryland, New York, Virginia, and Washington, D.C.
Ultimately, Retro wants to have Retro outlets within three to five miles of each other. With the intended move into shopping centers, it will be interesting to see whether Retro decides to build smaller locations and be part of the retail real estate sector’s trend of developing entertainment and lifestyle experiences.
Gold’s Gym Under New Leadership
Gold’s Gym International will try to navigate the highly competitive fitness franchise sector with new top executives.
The company abruptly announced in a memo to employees in January 2016 that its CEO, Aaron Watkins, and executive vice-president of operations, David Fowler, had left.
“With the rapid evolution of our brand and changing landscape of the industry, we felt that new leadership was in the best interest of the company,” Jim Caldwell, president of TRT Holdings, which has owned Gold’s Gym since 2004, stated in the memo, according to Club Industry.
Watkins had been with Gold’s Gym since 2006, starting as vice-president and controller before being promoted to COO in 2011 and president in 2013. Fowler had been with Gold’s since 2007 after serving at Crunch Fitness and Equinox Fitness Holding Co.
Brandon Bean, chairman of Gold’s Gym International in 2013 and CFO for TRT Holdings, was appointed CEO of the company.
The change occurred even though Gold’s Gym, which was founded in Venice, Calif., in 1965 and began franchising in the 1980s, ranked No. 11 on the Club Industry Top 100 Clubs list in 2015 with estimated 2014 revenues of $139 million.
Crunch Forges Ties to NBA Stars
Crunch Fitness is trying to bring some big-name appeal to its big-box gyms.
The franchisor has spent the past couple of years developing a partnership with sports industry veterans BDA Sports Management to exclusively develop and operate franchise ownership opportunities of health clubs with NBA players across the globe. According to a joint Crunch-BDA news release, the partnership includes franchise locations with NBA veterans Joakim Noah, Klay Thompson, Chase Budinger, and Darren Collison.
“The two companies are perfectly aligned to give athletes the ability to focus on physical fitness and provide them with an outlet through business to share a love of fitness and health with others,” states the news release.
Crunch aims to make serious exercise fun by fusing fitness and entertainment, and pioneering a philosophy of no judgments. Headquartered in New York City, and co-owned by New Evolution Ventures (NeV) and private-equity firm Angelo Gordon, Crunch serves more than 450,000 members in more than 100 gyms worldwide.
The chain offers workout equipment, personal training, and exercise classes to base members. Meanwhile, peak members, who pay a higher fee, receive premium services, including: tanning services, free guest passes, fitness and nutrition tips, recipes, and online videos.
Anytime Fitness Open 24/7
Anytime Fitness strives to live up to its name.
The chain’s outlets are open 24 hours every day of the year. Members access facilities, which are smaller than other fitness studios, with keycards after regular business hours.
The business strategy is working. Anytime, which was founded in 2000 and has been franchising since 2001, has about 3,000 worldwide locations with one-third outside of the U.S. While most American locations are in Midwestern strip malls, according to CNN, the Minnesota-based chain still achieves $1 billion in sales annually.
Although fitness clubs are typically thought of as being urban, Anytime founder Chuck Runyon initially aimed to bring top-notch exercise equipment to rural markets that could not access it. Runyon suggests the franchise is not out to push elite athletes.
“We’re more about giving hugs (than) kicking butt,” Runyon told CBS Minnesota.
He wants members to use improved fitness to make their overall lives better – not be consumed with exercise.
“I don’t want people to just think about exercise, but every nook and cranny of your life can be improved (with it),” Runyon said.
The success of his franchise business demonstrates that many others share his view.
Snap Fitness Markets with Country Song
Snap Fitness is trying to share a feel-good story – with country music.
The Minnesota-based 24/7 fitness franchisor kicked off 2016 with a new commercial featuring the vocals of country music star Thomas Rhett. The commercial, which features Rhett’s song I Feel Good, is part of a year-long partnership between Snap and the artist.
“We knew immediately this song was perfect for our brand,” Steele Smiley, chief marketing officer for Lift Brands Inc., Snap’s parent company, said in a statement. “When it comes down to health and wellness goals, people ultimately want to feel good – which is why we feature #IFEELGOOD in the commercial. Everyone has a feel-good story, and you’re invited to share yours with Snap Fitness.”
Rhett topped country charts in 2015 with the song Crash & Burn. Suffice it to say Snap franchisees would not have been keen to use that song to sell fitness club memberships.
As part of the partnership, Rhett will host boot camps at Snap Fitness clubs across the country and hold social media challenges, and likely engage in other activities with the chain, over the next year.
Meanwhile, Snap, which has more than 2,000 clubs worldwide, is trying to build on its feel-good story by giving its facilities a new look. Franchisees will have the option of redesigning their clubs with a “modern, sleek, aesthetic update,” the company announced.
Orangetheory Gets Money to Increase Footprint
Orangetheory Fitness has received a strong financial boost as it attempts to expand its footprint in a big way.
Roark Capital Group, an Atlanta-based private-equity group which backs franchises in multiple sectors, made an undisclosed investment in Orangetheory in February 2016.
Ultimate Fitness Group LLC remains the majority owner of the company, but an affiliate of Roark will be a minority investor. In keeping with other Roark investments elsewhere, the original management team, including CEO and co-founder David Long, remains in place, but Roark Capital managing directors Erik Morris and Steve Romaniello have joined the board of directors and will provide strategic counsel and support.
Orangetheory Fitness was founded in 2009 by Ellen Latham and David Long and has more than 360 studios in 36 states and seven countries, including the U.S., Canada, the United Kingdom, Australia, Mexico, the Dominican Republic, and Colombia.
The fitness franchise indicates that it is on track to open one studio per day worldwide and reach 700 studios by 2017. Orangetheory bills itself as a provider of a science-based, one-of-a-kind, group personal training workout broken into intervals of cardiovascular and strength training.
Backed by the science of excess post-exercise oxygen consumption (EPOC), the chain’s heart-rate-monitored workouts are designed to get participants within the target-training zone of 84-to-91 percent of their max heart rate, stimulating metabolism and increasing energy. Led by skilled coaches, each workout incorporates endurance, strength, and power elements through a variety of exercises using treadmills, rowing machines, TRX suspension training, and free weights.
TITLE Boxing Club Teams Up with Everlast
The Everlast brand is going upscale.
Everlast used to be ever-present in championship boxing matches and the huge, sweat-laced, run-down gyms featured in movies like Rocky and Million Dollar Baby. Now, the iconic boxing-equipment brand will be featured in TITLE Boxing Club boutique fitness franchises.
TITLE and Everlast announced in February 2016 that they are teaming up to develop a new international franchise to be known as Everlast Fitness. Perhaps more significantly, Everlast products will also be available in TITLE Boxing Clubs across the U.S.
“With Everlast’s capabilities in worldwide product distribution and TITLE Boxing Club’s position as the number one fastest-growing franchise, the formation of Elite Fitness Brands presents mutual benefits to all parties, including our franchisees,” TITLE Boxing Club International CEO John Rotche said in a statement.
Elite Fitness Brands will serve as the holding company to both TITLE Boxing Club and Everlast Fitness, utilizing the same core management group, franchise leadership, and brand efficiencies that led TITLE to be the fastest-growing franchise, the chains said in their statement. Elite Fitness Brands plans to take TITLE’s boxing and kickboxing workout global with both brands leading the charge.
The statement noted that Everlast’s roots are in worldwide product manufacturing and distribution, and Elite Fitness Brands is helping Everlast use its brand name to get into franchising.
TITLE Boxing Club, a Franworth company, specializes in boxing and kickboxing fitness classes. The chain is currently ranked as the No. 1 Fastest-Growing Franchise by Inc. magazine.
Jazzercise Dances to New Beat
Jazzercise isn’t just about jazz anymore.
In fact, it hasn’t been for a long time. But it’s still about founder Judi Sheppard Missett. Now in her 70s, Sheppard Missett, the chain’s founder and CEO, still choreographs high-tempo, dance-based exercise routines in step to different upbeat music. She also teaches a few classes each week in the San Diego area.
While teaching traditional jazz dance classes in Evanston, Ill., Sheppard Missett turned her students away from the mirrors and started a just-for-fun class that incorporated dance moves with aerobics instead. After moving to Southern California, she started training other instructors in the Jazzercise program in 1977 and, six years later, the company began franchising.
Jazzercise’s franchised and certified instructors teach Sheppard Missett’s total-body conditioning program to almost half a million participants each year in the United States and more than 30 other countries. Some franchisees operate their own fitness studios while others conduct workouts in community centers and other locations.
“It’s not what people think it is. People are like, ‘Oh is it jazz hands?’ And I respond, ‘No, it’s a full-body hard-core workout,’” Tara Engler, who is in her 30s and takes part in New York City Jazzercise classes, told The New York Times in February 2016.
“It’s the first workout I’ve stuck with and loved. I love the dance aspect. I love the weights aspect. I come out of every class feeling like a stronger person.”
Based in Carlsbad, Calif., Jazzercise has 8,300 franchisees and caters mostly to women. The franchisor ranks as one of the world’s leading dance fitness companies and offers classes that include dance mixx, interval, fusion, strike, strength, and core workouts that aim to burn up to 800 calories per hour. Jazzercize also offers a kids program that focuses on strength, endurance, agility, nutrition, and confidence.
Thanks to Sheppard Missett’s efforts, Jazzercise has also launched a program designed to end child obesity and raised millions for charity.
Curves and Jenny Craig Expand Together
Can the Jenny Craig-Curves International partnership reach its full potential?
That will be a question to ponder the rest of this year as the two chains continue to work together under the same ownership.
North Castle Partners bought Jenny Craig, the well known weight-loss franchise, in 2013 and Curves, a women’s fitness franchise, a year later. The partnership has generated more than 50 joint Jenny Craig-Curves franchises in the U.S.
In October 2014, Monty Sharma, who serves as president of both chains under the North Castle umbrella, told CBI magazine that the parent company’s two-year vision sees Curves “as a system that will demonstrate strong organic growth by offering a consistently effective and enjoyable customer experience for women, with opportunities for an integrated, fitness-and-weight-loss solution for those with a substantial amount of weight to lose.”
“We’ll continue to explore the best strategies for achieving this, including testing cross-promotions and dual-offerings with Jenny Craig,” added Sharma, whose health and wellness franchising company strives to develop what it calls “full-potential” franchise partnerships. “This is a significant opportunity.”
North Castle has done as it pledged to do in terms of joint marketing. But, almost two years after that CBI interview, it’s hard to tell whether Jenny Craig-Curves is generating sufficient buzz in the franchise fitness game. Some Curves outlets have closed after North Castle appeared to get more selective with its choice of franchisees.
Curves fitness clubs are famous for their 30-minute circuit training program with a coach that works every major muscle group with strength training, cardio, and stretching. Jillian Michaels, former star of The Biggest Loser TV show about weight loss, leads total-body workouts that utilize Curves’ strength training machines in conjunction with functional bodyweight-based exercises.
Under the Curves Complete program, the chain says, women have a fully-integrated, personalized weight-loss and weight-management solution that includes the Curves fitness program, customizable meal plans, and one-on-one coaching and support.
Workouts and weight loss are supposed to go together, so the Jenny Craig-Curves partnership could prove to be, literally, quite fitting.
Iron Tribe Continues to Build Followers
Nobody can accuse Forrest Walden of dreaming small.
Walden, the founder and CEO of Birmingham, Ala.-based Iron Tribe Fitness, aims to have 100 franchises in operation in 2017 compared to about 40 today. The 2016 growth program is already underway, with Iron Tribe having expanded into Houston in March after also moving into Baton Rouge, La., earlier in the year and opening its sixth Birmingham location in November 2015.
Walden, a former Auburn University cheerleader, got into fitness franchises after setting a simple goal. He wanted to get bigger and stronger so that he could lift his cheerleading teammates. At the age of 23, he launched the first Fitness Together franchise in Birmingham, and within two years had six franchise outlets operating at a profit. Four years later, he acquired the Fitness Together master franchise rights for three states – Alabama, Florida, and North Carolina – and grew the chain to 55 locations over the next three years.
But after becoming Fitness Together’s top owner/operator and master franchisee in the world, he fell in love with group training and sold all of his studios and franchising territories. He and his wife opened Iron Tribe in 2010 and began franchising nationally two years later.
Iron Tribe franchisees take part in an intense 30-day training program in Birmingham. Franchises cater to men and women and offer what the chain calls a simple system of body movements, personal coaching, and healthy nutrition that makes athletes better. Although Walden likes to dream big, each club is limited to 300 members, classes are only 45 minutes long, and workouts comprise three distinct parts: warmup, daily workout, and cool-down.
Iron Tribe clubs also compete against each other locally each Saturday.
Pure Barre on the Move
Usually, participants in barre workouts stand in one place; however Pure Barre is definitely on the move when it comes to expansion.
The ballet-based, primarily female-owned fitness chain moved beyond the 350-franchise mark in early 2016 and also opened its first international location, in Toronto, with two more Canadian outlets planned for Vancouver later in the year. In other words, Pure Barre, founded in South Carolina in 2001, is showing no signs of holding back under new CEO Michelle Kluz, who was appointed in January 2016 after previously running Australia’s BB Retail Capital.
“Pure Barre has built an extraordinary community of loyalists and franchise partners across North America that has led to its market leading position,” commented Kluz in a news release on her appointment. “As a woman in business, I’m particularly proud of the fact that the vast majority of our studios are female-owned. Pure Barre transforms bodies and lives and I look forward to building on this foundation and driving future growth.”
The chain offers 55-minute workouts deploying a barre – a fancy word for the horizontal bar commonly seen attached to a wall in ballet and Pilates classes. The brisk workout routines lift each participant’s seat (i.e. posterior); tone thighs, abs, and arms; and burn fat.
With no end to Pure’s growth effort anticipated, one could say that the chain is trying to raise the barre on fitness club growth.