After re-evaluating its business model earlier this year, the Boston’s Restaurant & Sports Bar franchise development team brought on franchising expert Sergio Carvallo to focus specifically on franchise efforts within Mexico. Carvallo met the challenge head-on and plans to continue creating a strong Boston’s footprint throughout Mexico.
In this exclusive Q&A, Carvallo will be discussing Boston’s rapid international growth.
Franchise Chatter (FC): What is your background in the franchising world and how did you start at Boston’s?
Sergio Carvallo (SC): I have over 23 years of marketing, sales and franchise development experience with companies such as Yum! Restaurants International (KFC & Pizza Hut), Nestle, and Jose Cuervo. I now serve as the Executive Vice President for Boston’s Restaurant & Sports Bar in Mexico.
FC: Tell us more about Boston’s.
SC: Headquartered in Dallas, Boston’s Restaurant & Sports Bar offers a contemporary, sit-down family dining atmosphere with a separate sports bar customized with local team memorabilia. The result is a fun, high-energy setting for families and sports enthusiasts alike – we like to say that we are two concepts under one roof because that’s truly what we offer.
FC: How many Boston’s locations are there?
SC: Boston’s currently has 375 locations in Canada, 27 in the United States, and 10 locations in Mexico, with 12 more on the way.
FC: Why did Boston’s choose to expand into Mexico?
SC: We already knew that the brand does astonishingly well in Canada and is beginning to make its mark stateside, and we felt that the family-friendly atmosphere would translate well into Mexican culture. We’re excited to offer them a taste of American cuisine, like our famous wings and ribs.
FC: What makes now a good time for Boston’s to expand their business?
SC: In the past year, Boston’s put a strong effort into developing the franchise development process that included bringing a new team on board to help support the system. This, combined with the recent report released by the International Franchising Association saying that full-service dining is going to be a top growth industry for next year, makes this the perfect time to start expanding the brand.
FC: What sets the brand apart from other full-service dining companies in the industry?
SC: Boston’s is different because it really is two concepts under one roof with our family-friendly dining area separate from our fun sports bar. A handful of our Mexico locations will also include a Kids Zone complete with playground equipment and stations with kid-friendly activities, further appealing to families in the area.
FC: How can our readers learn more about franchising opportunities with Boston’s?
SC: For more information on the opportunity, interested parties are encouraged to visit franchise.bostons.com.
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