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FDD Talk: The Soccer Shots Franchise Opportunity (Financial Performance Analysis, Estimated Costs, and Other Important Stuff You Need to Know)

by Franchise Chatter on March 2, 2016

in Child-Related Franchises, FDD Talk 2017: Children's Franchises, Franchise Earnings



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Soccer Shots Photo

In this FDD Talk post, you’ll learn the following:

  • Section I – Background information on the Soccer Shots franchise opportunity, including relevant news updates
  • Section II – Estimated initial investment for a Soccer Shots franchise, based on Item 7 of the company’s 2015 FDD
  • Section III – Presentation and analysis of Soccer Shots’ financial performance representations, based on Item 19 of the company’s 2015 FDD, including information on the:
  • 2014 average annual revenues and territory population for the 75th percentile of single-unit Soccer Shots franchise businesses (10 businesses) that have operated during the entire 2014 calendar year
  • 2014 average annual revenues and territory population for the 75th percentile of multi-unit Soccer Shots franchise businesses (11 businesses) that have operated during the entire 2014 calendar year

Section I – Background Information

Jason Webb, Jeremy Sorzano, and Justin Bredeman all played soccer together at Messiah College in the 1990s. They all did well on the team and were captains during their senior years. After graduation, Jeremy and Jason went on to play professionally with the Charlotte Eagles while Justin was developing a career at pretzel franchisor Auntie Anne’s.

Jeremy and Jason were looking for ways to earn money in the off-season and developed the concept of Soccer Shots because they saw there weren’t any good opportunities for young children to develop soccer skills along with good character. They had great success with initial locations in North Carolina and Pennsylvania, and continued to refine their model over several years.

In 2005, they started franchising since they had enough colleagues in their soccer networks asking to be involved, including Justin who started a location in Lancaster, PA. In 2009, Jason and Jeremy brought Justin on board as a partner for his franchising experience.



Now there are more than 170 locations, a number that’s double the locations they had in 2011. Here’s how Soccer Shots keeps the young ones moving in the right direction in the children’s sporting segment:

The 3 C’s

At Soccer Shots, the focus is on three things: coaching, communication, and curriculum.

The coaches are all certified in developmentally appropriate techniques and undergo periodic updates in training. Communication with parents is top-notch, including a weekly summary of what your child is learning, and proactive messages about schedule changes. The curriculum is a highly effective combination of soccer skills and character development, created with guidance from childhood education specialists and soccer professionals.

Global Goals

Soccer Shots Global Goals was launched in 2009. It’s the chain’s non-profit arm that focuses on providing opportunities for disadvantaged children to participate in soccer programming.

Opportunities for All Kids

In 2015 alone, more than 275,000 children participated in the programs offered by Soccer Shots, with locations in 33 states. The chain is growing stronger each year because it approaches its work as caring, respecting, and honoring children. They’ll also take the time to work with special needs kids.

Selective Franchising

Because Soccer Shots is all about working with very young children with complete integrity, the chain is choosier than most about whom it accepts as franchisees.

As the company explains on its website: “It may be obvious, but it’s crucial for us to have highly competent, energetic, trustworthy, team-oriented people on the Soccer Shots team. In essence, it requires a heart for children, a passion for sport and its inherent lessons, and the skill set (demonstrated or potential) to operate a full-time business.”

Not just anyone makes the cut for this important work, which is as it should be.

Section II – Estimated Costs

  • Please click here for detailed estimates of Soccer Shots franchise costs, based on Item 7 of the company’s 2015 FDD (updated).

Section III – Financial Performance Representations (Item 19, 2015 FDD) and Analysis



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