In this FDD Talk 2015 post, you’ll learn the following:
- Section I – Background information on the Fetch! Pet Care franchise opportunity, including relevant news updates
- Section II – Estimated initial investment for a Fetch! Pet Care franchise, based on Item 7 of the company’s 2015 FDD
- Section III – Presentation and analysis of Fetch! Pet Care’s financial performance representations, based on Item 19 of the company’s 2015 FDD, including information on the:
- 2014 average, minimum, and maximum revenue for the top 20%, upper middle 20%, middle 20%, lower middle 20%, lowest 20%, and all Fetch! Pet Care locations open at least 2 full years (i.e. open before January 1, 2013)
- 2013 average, minimum, and maximum revenue for the top 20%, upper middle 20%, middle 20%, lower middle 20%, lowest 20%, and all Fetch! Pet Care locations open at least 2 full years (i.e. open before January 1, 2012)
- 2012 average, minimum, and maximum revenue for the top 20%, upper middle 20%, middle 20%, lower middle 20%, lowest 20%, and all Fetch! Pet Care locations open at least 2 full years (i.e. open before January 1, 2011)
- actual year-over-year revenue change for all 10 Fetch! Pet Care locations transferred since 2012 that have at least the full twelve months under the new franchisee’s management needed to calculate the year-over-year revenue change
- 2014, 2013, and 2012 total systemwide sales from all Fetch! Pet Care locations open and operating for any portion of the given year
Section I – Background Information
A pair of acquisitions is helping Fetch! Pet Care expand and is bringing a franchisee into the corporate leadership.
Fetch! Pet Care, a dog-walking and pet-sitting company based in Dayton, Ohio, acquired Birmingham, Alabama-based Barrett Business Solutions LLC and Three Pups LLC in December 2014. Fetch! Pet Care franchisee Jay Barrett, who formed both companies, became vice president and client experience officer at Fetch! as part of the acquisition.
Barrett, a Birmingham entrepreneur, purchased his first Fetch! Pet Care franchise in Birmingham in 2008. At the same time, he founded Three Pups LLC, which eventually became a holding company for 12 Fetch! locations Barrett owned and operated in Birmingham, New York City, Philadelphia, Palm Beach County and Washington, D.C. These locations became corporate units through the acquisition; Barrett continues to oversee their operations.
Barrett Business Solutions is a call center Barrett developed to streamline services for Fetch! clients and their pets. As a company-owned entity, the call center will have an expanded staff to serve a larger footprint.
“These acquisitions and the expansion of our executive team have significant and immediate benefits,” founder and company president Paul Mann told the Alabama Media Group for a blog post. “Jay is highly respected by our franchise community for his operational and marketing expertise.”
Company Filled a Void
Mann, who previously co-founded and served as CEO of an Internet software technology company, started Fetch! Pet Care in 2002 in Berkeley, California, sparked by frustration in trying to find someone he felt comfortable leaving his pets with when he was away. Two years later, the first franchise opened in San Diego.
Fetch! is the largest pet-sitting and dog-walking franchise in the United States. The company has more than 110 units in 30 states and the District of Columbia. More than 1,500 cities are served by the company’s locations, and more than 3,500 sitters provide services for clients.
From Walks to Taxis to Doggy Sleepovers
The franchises offer a variety of services, from private and group dog-walking to pet taxi rides to overnight sitting and private boarding. Some locations provide additional services, from grooming to pill administration. A dog can even get a play date in the park with a few carefully selected canine friends.
The services aren’t just for dogs. Fetch! Pet Care also provides friendly visits with cats for some petting and play as well as cleaning the litter pan and refilling the food and water dishes. Services vary widely by location.
A Friendly, Informative Company
The company provides extensive pet-ownership tips and humorous pet-related content on its website, in its blog and in social media. Instagram users who post photos of their pets with the hashtag #fetchpetcare may get featured on the Fetch! Instagram site. Whimsical ads also illustrate the company’s friendly, homespun nature.
Dog-walkers and pet sitters and visitors are bonded, licensed and insured, and their backgrounds have been checked. Workers receive training and orientation, and clients are given a free evaluation in their home or in the sitter’s home in the case of overnight boarding.
Section II – Estimated Costs
- Please click here for detailed estimates of Fetch! Pet Care franchise costs, based on Item 7 of the company’s 2015 FDD.