In this FDD Talk 2015 post, you’ll learn the following:
- Section I – Background information on The Barre Code (formerly Barre Bee Fit) franchise opportunity, including relevant news updates
- Section II – Estimated initial investment for The Barre Code franchise, based on Item 7 of the company’s 2015 FDD
- Section III – Presentation and analysis of The Barre Code’s financial performance representations, based on Item 19 of the company’s 2015 FDD, including information on the:
- gross revenue collectively earned by all Company Studios in the 2010, 2011, 2012, 2013, and 2014 calendar years
Section I – Background Information
The Barre Code, a workout chain that focuses on fitness for women, got a boost from a name change.
The name was changed in July 2014 from Barre Bee Fit to reach more women, to reflect the chain’s approach to merge the ballet barre with choreography designed with the female body in mind, and to align with its mantra:
“We live by a code. The Barre Code. We believe in our bodies. Our abilities. Our strength. We accept the differences that make us beautiful and strive for beauty that makes a difference. Every day we work hard to realize our potential. To dig deep and discover what we are capable of. To earn our bodies.”
The Barre Code name also reflects the chain’s core strength training, which is also called the Barre Code. The chain’s core classes were streamlined as part of the move to the new name.
The approach to the name takes another, whimsical direction in the chain’s logo, which incorporates a bar code featuring three colored stripes.
Young Chain Eyes Growth in 2015
The Barre Code was founded in 2010 by Jillian Lorenz and Ariana Chernin, who were experienced in choreographing fitness routines. The company first operated out of a basement space but expanded with a second studio room within six months and added new locations in 2011, 2012 and 2013. Franchising began in 2013.
Today the chain has five corporate locations and more than 15 franchise locations, with 15 more studios set to open in 2015. Studios are located in Illinois, Indiana, Michigan, Nebraska, Pennsylvania, Texas, Wisconsin and, recently, in Kentucky, with locations coming soon to Colorado and Florida.
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Workouts Designed for and by Women
The Barre Code offers intense workout classes for women that are designed for women’s bodies and combine strength training, cardio and restoration. The women-centered chain takes the approach that members should strive to be strong, not “strong for a girl,” and focuses on building confidence as well as muscle and endurance.
- Strength training includes the core Barre Code full-body workout that features isometric holds and heavy repetition to develop muscle stamina and increase endurance. The program also includes a slower-paced version, as well as a version held in a room heated to 95 degrees Fahrenheit to aid detoxifying and elevate the heart rate.
- Cardio incorporates dance, cross-training, kickboxing, plyometrics and high-intensity interval training in four high-intensity classes.
- Restoration, which increases mobility and flexibility, uses a physical, mental and spiritual approach to complement the intense workout regimen. Vinyasa flow yoga and deep stretching help nurture and restore the body.
The Chicago-headquartered workout chain is led by a team of four women: co-founders Chernin and Lorenz, chief training officer Lina Midla, and Suleen Lee, who serves on the creative development team and runs the company’s franchising program.
Section II – Estimated Costs
- Please click here for detailed estimates of The Barre Code franchise costs, based on Item 7 of the company’s 2015 FDD.