In this FDD Talk 2015 post, you’ll learn the following:
- Section I – Background information on the Boston’s The Gourmet Pizza Restaurant & Sports Bar franchise opportunity, including relevant news updates
- Section II – Estimated initial investment for a Boston’s The Gourmet Pizza Restaurant & Sports Bar franchise, based on Item 7 of the company’s 2015 FDD
- Section III – Presentation and analysis of Boston’s The Gourmet Pizza Restaurant & Sports Bar’s financial performance representations, based on Item 19 of the company’s 2015 FDD, including information on the:
- 2014 average, high, and low sales volume for the 27 franchised Boston’s The Gourmet Pizza Restaurant & Sports Bar restaurants in the U.S. which have been opened for more than 24 consecutive months as of December 31, 2014
- 2014 average, high, and low sales volume for the 2 affiliate-owned Boston’s The Gourmet Pizza Restaurant & Sports Bar restaurants in the U.S. which have been opened for more than 24 consecutive months as of December 31, 2014
Section I – Background Information
Boston Pizza, the No. 1 casual dining restaurant chain in Canada, reached a milestone in 2014 when it turned 50 years old.
The chain celebrated on Aug. 12, 2014, by offering customers any individual-size pizza for $5 all day long. The summer celebration also featured a contest that gave away 50 pizza parties. A special anniversary menu included classics like the Popeye and Sombrero pizzas, along with new creations like the Californian BLT Pizza, Cubano Pizza and Chocolate Doughcano.
Boston Pizza has more than 375 restaurants, which serve more than 40 million customers a year, and more than $1 billion in sales. The chain is known for its separate dining experiences: a casual dining restaurant appropriate for families, combined with a happening sports bar.
Restaurants with the U.S. and Mexican version of the chain are called Boston’s The Gourmet Pizza.
Chain Opened in 1964 in Edmonton
Greek immigrant Gus Agioritis gave Boston Pizza its start as Boston Pizza and Spaghetti House, which opened in 1964 in Edmonton, Alberta. By 1970, Boston Pizza had grown to 17 locations in western Canada, 15 of which were franchise locations.
Jim Treliving, an officer with the Royal Canadian Mounted Police who was one of the first franchisees, and chartered accountant George Melville became partners, opening 16 restaurants in British Columbia over 10 years. In 1983, they acquired the Boston Pizza chain from Ron Coyle, who had acquired the chain from Agioritis in 1978. The two, still owners, are co-chairmen.
Boston Pizza in April 2015 added the Wings Two-Four, 24 chicken wings in a mini beer case with a classic design. The chain also unveiled two new sauces, Amber Ale and Spicy Samurai.
In other menu news:
- The chain added several new menu items in April 2014, including the Pizza Taco, a chipotle chicken and bacon taco (also available with pulled pork) with a pizza shell, as well as a Sriracha Chicken Pizza, Pizzaburger sliders, and The Calzone.
- Also that month, Boston Pizza announced that it had made its GlutenWise menu available for takeout and delivery, amid high demand for the menu in the chain’s restaurants. The GlutenWise menu provides customers with GlutenWise fusilli and pizza crust, along with a variety of sauces, cheeses and toppings. Customers can also choose Famous Oven-Roasted Wings, Chopped Chicken Salad or Lemon-Baked Salmon Filet.
- Boston Pizza partnered with Hockey Canada in December 2014 to launch Athlete’s Choice, a menu designed to provide the optimum level of calories, sodium and fat to athletes before and after games. The menu includes a variety of pizza, pasta, steak and salad.
April Fool’s News
In April 2015 – April 1, to be exact – Boston Pizza put out an April Fool’s news release announcing a “BP Wingman” app that would summon a caped, crusading BP Wingman to show up to help when necessary. The news release claimed that every Boston Pizza location in Canada would have a BP Wingman on standby.
The chain’s 2014 April Fool’s joke was an announcement that it would introduce Reverse Delivery, which would deliver customers to their pizzas instead of the other way around.
BPF Future Prospects Launches
The Boston Pizza Foundation announced in January 2014 that it was launching Boston Pizza Foundation Future Prospects, a national fundraising and charitable program that will raise funds and awareness for organizations that provide role models and mentoring programs to Canadian children.
The next month, the program was the recipient of proceeds from the sales of heart-shaped pizzas on Valentine’s Day. One dollar from the sale of each pizza went to the new organization for a total of more than $493,000.
Section II – Estimated Costs
- Please click here for detailed estimates of Boston’s The Gourmet Pizza Restaurant & Sports Bar franchise costs, based on Item 7 of the company’s 2015 FDD.