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FDD Talk 2015: The GameTruck Franchise Opportunity (Financial Performance Analysis, Estimated Costs, and Other Important Stuff You Need to Know)

by Franchise Chatter on July 28, 2015

in Child-Related Franchises, FDD Talk 2017: Children's Franchises, Franchise Earnings, Gaming Franchise



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In this FDD Talk 2015 post, you’ll learn the following:

  • Section I – Background information on the GameTruck franchise opportunity, including relevant news updates
  • Section II – Estimated initial investment for a GameTruck franchise, based on Item 7 of the company’s 2015 FDD
  • Section III – Presentation and analysis of GameTruck’s financial performance representations, based on Item 19 of the company’s 2015 FDD, including information on the:
  • 2014 average gross sales of GameTruck franchises in the United States that were owned by multi-unit franchisees (irrespective of the number of GameTruck trailers that a franchisee operates) and operated for at least 1 year as of December 31, 2014, broken into thirds (Top Third, Middle Third, and Bottom Third)
  • 2014 average gross sales of GameTruck franchises in the United States that were owned by single-unit franchisees and operated for at least 1 year as of December 31, 2014, broken into thirds (Top Third, Middle Third, and Bottom Third)

Section I – Background Information

Scott Novis had always loved video game arcades as a kid, but with the advent of computer gaming, it felt like they were becoming a thing of the past. There was an exciting social atmosphere when a group of friends were all playing video games together in an arcade.

Then he hit upon an idea. Whey not re-create that arcade atmosphere with the latest games and consoles? Even better, why not make it mobile so it can be the premier entertainment feature at an event?

That’s how GameTruck came about in 2006. After two years of perfecting the model and the “rigs” (trucks), franchising began in 2008. There are already around 100 units in operation in about 30 states.

Founded on the core values of excitement, respect, and community, here’s how GameTruck keeps things rolling in the mobile entertainment industry:

Birthday Parties

Not surprisingly, the absolute staple offering of the GameTruck franchise is birthday parties for kids and yes, mostly boys.

Obviously the kids love it – a truck and giant trailer boldly painted with wraparound graphics pulls up in front of the house, and all the kids pile into a customized atmosphere complete with seating, large-screen monitors, and all their favorite video games. What more could a kid ask for?

And as for the parents, it’s clearly a winner for throwing a largely stress-free party.

More than Video Games

Sometimes kids (and adults) can get really keyed up playing video games, and it can be nice to have an option that gets them running around outside to get out some of that energy. GameTruck operators have the option of adding in next-gen laser tag equipment including challenging obstacles when parents need to take the party outside.

Customer Service is at the Core

GameTruck’s mobile video game theaters make a huge splash wherever they go. For the kids, the interiors feel downright futuristic. But even more important than the tricked-out rigs is building solid customer relationships.

Wowing the kids is easy, it’s wowing the parents so they’ll do word-of-mouth advertising for you with their friends and families that makes all the difference.

More Than Birthdays

GameTruck has taken the time to develop an array of gaming programs that serve the needs of both schools and corporations.

In schools, GameTruck offers an educational “on-site field trip” with programming developed in sync with the Common Core standards.

In the corporate setting, GameTruck can provide welcome relief during retreats and trainings, or conduct team-building exercises that get people working together in new ways.

Exciting Partnerships

Each year GameTruck has a partnership with a video game company to do an exclusive nationwide tour featuring a new release. For several years running, GameTruck did this in partnership with the Skylanders franchise for each of their new releases.

The new 2015 partnership is with Nintendo to promote the release of Splatoon, a video game where the goal of players is to cover as much territory as possible with their ink-spewing weapons. All of GameTruck’s nearly 100 rigs will be splattered in the bright, bold colors of Splatoon.

Section II – Estimated Costs

  • Please click here for detailed estimates of GameTruck franchise costs, based on Item 7 of the company’s 2015 FDD (updated).

Section III – Financial Performance Representations (Item 19, 2015 FDD) and Analysis



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