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FDD Talk 2015: The Complete Nutrition Franchise Opportunity (Financial Performance Analysis, Estimated Costs, and Other Important Stuff You Need to Know)

by Franchise Chatter on June 10, 2015

in FDD Talk 2017: Retail Franchises, Franchise Earnings, Retail Franchise, Sports Nutrition Franchise



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Complete Nutrition Store Photo

In this FDD Talk 2015 post, you’ll learn the following:

  • Section I – Background information on the Complete Nutrition franchise opportunity, including relevant news updates
  • Section II – Estimated initial investment for a Complete Nutrition franchise, based on Item 7 of the company’s 2015 FDD
  • Section III – Presentation and analysis of Complete Nutrition’s financial performance representations, based on Item 19 of the company’s 2015 FDD, including information on the:
  • 2014 average gross sales for the 151 franchised Complete Nutrition Stores that were open for all of 2014
  • 2014 average cost of goods sold for the 151 franchised Complete Nutrition Stores that were open for all of 2014

Section I – Background Information

Founded in 2004 by Cory Wiedel, Complete Nutrition is a growing chain of nutritional supplement retail stores whose mission is to create safe and effective weight loss management, sports nutrition, and general health programs to help customers look, feel, and perform their best.

Staffed with nutritionists, certified personal trainers, athletes, and others with health and fitness experience, the company isn’t trying to market some kind of magic pill that fixes everything. Instead, it offers solid advice about the core essentials of healthy living. Supplements are only one part of that puzzle.

Complete Nutrition works with its own network of healthcare and nutritional experts along with chemists to create their own brand of effectively-formulated products, of which there are now more than 100 available.



Complete Nutrition has become a fast-grown franchise in recent years after starting its franchising operation in 2008. By 2009 it had 15 stores, and today there are more than 150.

Headquartered in Omaha, Nebraska, Complete Nutrition is creating something quite different from the typical nutritional supplement store. Here’s how Complete Nutrition mixes up the right formula in the supplement industry:

A Noble Mission

When you truly believe in what you’re doing, great results can follow. Complete Nutrition’s vision: “Our goal is to be the leading consultant and partner in life change for our customers.” Note that the goal is not to be the number one retailer of supplements. The chain really is doing more than just pushing pills, which often feels like all some of their competitors do.

Innovative Products

Earlier this year, Complete Nutrition came out with a brand new product called Immune Stix, which takes the documented immune-boosting benefits of Wellmune and delivers it in the convenience of an on-the-go chewable, much like a stick of gum.

Wellmune is a 100% natural food, beverage, and supplement ingredient (a yeast beta glucan) produced by biotech company Biothera, and has been clinically proven to help strengthen the immune system. It’s just one example of how Complete Nutrition is always on the lookout for ways to help their customers be well and stay well.

Strategic Endorsements

Complete Nutrition recently signed on a new brand ambassador: elite athlete and world-renowned bowhunter Cameron Hanes. His “Beast Mode” brand of fitness training runs to the extreme as he regularly runs 100-mile ultra marathons in the off-season and engages in other grueling workouts.

Clearly, the emphasis here is on the hard work it takes to look and feel your best, as opposed to popping pills. Hanes notes that when you combine personal determination with the best information about leading nutritional products, like what you get at Complete Nutrition, you can achieve what you previously thought was impossible.

Another brand ambassador for the chain is professional long-drive golfer Richard Moore, who credits his success in part to Complete Nutrition.

Section II – Estimated Costs

  • Please click here for detailed estimates of Complete Nutrition franchise costs, based on Item 7 of the company’s 2015 FDD (updated).

Section III – Financial Performance Representations (Item 19, 2015 FDD) and Analysis



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