In this FDD Talk 2015 post, you’ll learn the following:
- Section I – Background information on the Pure Barre franchise opportunity, including relevant news updates
- Section II – Estimated initial investment for a Pure Barre franchise, based on Item 7 of the company’s 2015 FDD
- Section III – Presentation and analysis of Pure Barre’s financial performance representations, based on Item 19 of the company’s 2015 FDD, including information on the:
- 2014 average unit volume for Pure Barre studios that have been in operation for 7 months to 12 months as of December 31, 2014
- 2014 average unit volume for Pure Barre studios that have been in operation for 13 months to 24 months as of December 31, 2014
- 2014 average unit volume for Pure Barre studios that have been in operation for 25 months to 36 months as of December 31, 2014
- 2014 average unit volume for Pure Barre studios that have been in operation for 37 months or more as of December 31, 2014
Section I – Background Information
Founder Carrie Rezabek Dorr had been teaching fitness classes for years, but what she really wanted to do was combine it with her love of dance and choreography. She opened her first studio in 2001 in Birmingham, MI with no initial clients, staff, signage, or even a bathroom. But the idea caught on.
In 2009 she started franchising the concept, which literally exploded in popularity from there. The chain now boasts more than 200 locations.
Pure Barre is a total body workout that utilizes the ballet barre to perform small, isometric movements, which burn fat, sculpt muscles and create long, lean physiques.
What’s behind this chain’s success? Here are some answers:
Meeting a Need
Pure Barre claims to be an effective technique that can transform the shape of a woman’s body in record-breaking time. The technique targets the butt, hips, abs, thighs, and arms – all the places that seem to cause some women a good deal of anxiety. The chain claims that many women see real results in as little as two weeks’ time – a recipe for success in the fitness world.
The Right Attitude
Most people, and perhaps especially women, don’t want a workout routine that feels like bootcamp, with someone shouting out orders. Intimidation is not what most women are looking for. The style of teaching at Pure Barre is a positive, verbal, hands-on approach Dorr perfected over many years. The choreography is set to upbeat, fun, motivating music and is taught by instructors with extensive training developed by corporate headquarters.
More Than a Workout
As its website claims, Pure Barre is more than just a workout; it’s a lifestyle. Women who attend Pure Barre have the opportunity to enjoy a sense of community in which they feel inspired and empowered by each other’s fitness and lifestyle goals. In addition to classes, Pure Barre also offers DVDs, equipment, and exercise apparel.
The Power of Private Equity
As the chain continued to grow, Dorr realized her love was the creative and visionary side of the business, not the nuts and bolts of growing it. That’s why, after a year of careful research, she sold a majority stake in the chain to WJ Partners, a Spartanburg, South Carolina firm who will handle the growth factor.
Dorr remains deeply involved as Pure Barre’s Chief Concept Officer, applying her energy to the expanded lifestyle aspect of the chain.
Section II – Estimated Costs
- Please click here for detailed estimates of Pure Barre franchise costs, based on Item 7 of the company’s 2015 FDD (updated).