In this FDD Talk 2015 post, you’ll learn the following:
- Section I – Background information on the Wings Over franchise opportunity, including relevant news updates
- Section II – Estimated initial investment for a Wings Over franchise, based on Item 7 of the company’s 2015 FDD
- Section III – Presentation and analysis of Wings Over’s financial performance representations, based on Item 19 of the company’s 2015 FDD, including information on:
- 2014 average gross sales for 7 company-owned and 24 franchised Wings Over locations that were operating as of the date of the 2015 FDD and were open for the entire fiscal year 2014 (October 1, 2013 to September 30, 2014);
- 2014 total gross sales for all 7 company-owned and 24 franchised Wings Over locations; and
- 2014 actual gross sales for each of the 7 company-owned and 24 franchised Wings Over locations.
Section I – Background Information
Wings Over, a small Massachusetts-based chain of wing restaurants, is growing slowly but steadily. The latest location is in the works, as the Raleigh, North Carolina, store is set to open in the summer of 2015. Also new is Wings Over Bowling Green (Ohio), which opened in March 2015. The chain saw the closing of the Arlington, Massachusetts, location in October 2014.
The take-out and delivery chicken-wing chain, which has a military aircraft theme, sprang from the sit-down Hangar Pub and Grill in Amherst, Massachusetts. That restaurant opened in 1999 and sparked the flagship Wings Over restaurant, Wings Over Amherst. Wings Over has locations both on the East Coast and in the Great Lakes region.
Nine Wings Over locations are in Massachusetts, six in New York, and five in Connecticut. The rest are in Ohio, Pennsylvania, Rhode Island, Vermont, New Jersey, North Carolina, Virginia, Illinois, Michigan, and Wisconsin.
Military Aircraft Menu Names
The Wings Over restaurants specialize in regular and boneless wings that are hand-battered and made to order – “not that processed, frozen junk,” according to the chain’s website. Also on the menu are full and half racks of ribs as well as sandwiches, burgers and wraps. Sides include french fries, waffle fries, onion rings, coleslaw and macaroni salad.
The military aircraft theme carries over into the menu offerings. Regular wings range from the Puddle Jumper (10 wings) to the C-5 Galaxy, with a crowd-pleasing 120 wings. Boneless wings start with the DC-3 (more than half a pound) and top out with The Zeppelin, which provides more than 6 pounds of wings. Combo packs include the Hang Glider; Hangar 1, 2, 3 and 4; and the Aircraft Carrier.
Wings Over prides itself on hand-battered, large chicken wings and a plethora of sauce options and dry rubs. What may be more unusual than the food preparation method or sauce selection is that Wings Over menus are only for takeout or delivery.
The restaurants serve people of all ages, but often cater to college students, who frequently place orders for delivery, especially during late-night hours. The first campus deliveries were to the University of Massachusetts.
In addition to college crowds, sports fans are also likely customers. The regular menu availability of bulk portions of wings, a traditional sports finger food, positions Wings Over restaurants as a destination for football fare, especially on Super Bowl Sunday.
A Brewery, Too?
Harold Tramazzo, who co-founded the chain with Patrick Daly and is now the sole owner, owns both Wings Over Amherst and the Hangar Pub and Grill, from which the Wings Over stores spun off. As of March 2015, he is also managing the nearby Amherst Brewing Company, with the intention of purchasing the brewery from John Korpita.
Wings Over Burlington earned “Best Wings” honors in the 2014 Best of Vermont awards, beating out finalists Buffalo Wild Wings, Nectar’s, Ruben James and The Reservoir Restaurant & Tap Room.
Section II – Estimated Costs
- Please click here for detailed estimates of Wings Over franchise costs, based on Item 7 of the company’s 2015 FDD (updated).