Earnings Claims of Top Franchises Revealed

Earnings Claims of Top Franchises Revealed

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FDD Talk: Our Latest Views on Zoup!’s Average Gross Sales, Cost of Goods Sold, Payroll Costs, and Ticket (2014 FDD)

by Franchise Chatter on March 24, 2015

in Franchise Earnings, Soup Franchise



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In this FDD Talk post based on Item 19 of Zoup!’s 2014 FDD, you will find the answers to the following questions:

  • What were the 2013 average, high, and low gross sales for Zoup! restaurants that were open for a full 12 months in 2013? How many franchised and affiliate-owned restaurants were open the entire year and therefore included in the sample? How does the franchisor define “Gross Sales”?
  • What were the average percentages of annual gross sales generated by Zoup! restaurants during the first, second, third, and fourth quarters of the year? How many Zoup! restaurants were included in this sample?
  • What was the 2013 average payroll costs, as a percentage of gross sales, for the affiliate-owned Zoup! restaurants that were open for a full 12 months in 2013? What was the average general manager’s annual compensation (in dollars) for these affiliate-owned restaurants? What specific expenses were included under payroll costs? How many affiliate-owned restaurants were included in this sample?
  • What was the 2013 average cost of goods sold, as a percentage of gross sales, for the affiliate-owned Zoup! restaurants that were open for a full 12 months in 2013? How does the franchisor define “Cost of Goods Sold”? How many affiliate-owned restaurants were included in this sample?
  • What was the average ticket for all Zoup! restaurants (franchised and affiliate-owned) open for the entire year 2013?

Zoup Photo by tory.me

Highlights of Zoup!’s Item 19 Financial Performance Representations (2014 FDD)



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