Updated July 15, 2019.
Detailed Estimates of Johnny Rockets Franchise Costs Based on Item 7 (Estimated Initial Investment) of Johnny Rockets’ 2019 Franchise Disclosure Document
1. Initial Franchise Fee: $25,000
2. Architectural Design: $15,000 to $30,000
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3. Leasehold Improvements: $200,000 to $450,000
- The estimated amount is prior to landlord contributions.
- The cost of construction and leasehold improvements depends upon the size and condition of the premises, the type of Restaurant, the local cost of contract work (including whether the local labor is union or non-union), and the location of the Restaurant (including whether the location is in a colder climate or milder climate).
- The range of figures for a Restaurant is the cost of reasonable renovation or leasehold improvements, and may be less if the landlord provides a construction allowance to you.
- Included in the estimate are construction charge backs for landlord-provided work.
4. Furniture, Fixtures, and Equipment: $175,000 to $250,000
- The estimated cost of furniture, fixtures, and equipment includes counters, tables, chairs, and other similar materials, but the estimate does not include the:
- (a) Interior Decor Package or signs,
- (b) a full restaurant information and point-of-sale cash collection system (“POS System”),
- (c) a music system, and
- (d) smallwares (cost estimates for (a) through (d) are provided separately).
- The cost of furniture, fixtures, and equipment will vary, depending on the type of Restaurant, seating capacity of the facility, lease or finance terms available to you, the layout of the facility, and other relevant factors.
- The equipment necessary for the operation of a Restaurant includes grills, refrigerators, and other similar equipment.
- You may purchase or lease only approved brands and models only from approved suppliers.
- The cost of the equipment will depend on financing terms available, the size of the facility, and other factors.
5. Interior Decor Package: $3,000 to $15,000
- The Interior Decor Package includes pictures, wall coverings, and other decorations as specified by the franchisor. No other unapproved pictures, wall coverings, or decorations will be allowed.
6. Signs (Interior and Exterior): $20,000 to $50,000
- Includes all interior and exterior signs as specified and approved by the franchisor. No other signs will be allowed.
7. Information and Technology Systems, POS System, and Digital Menu Boards: $25,000 to $75,000
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- Includes a full computer and POS System and digital menu boards for pay first ventures.
8. Smallwares: $12,000 to $20,000
- Includes all flatware, drinking cups, pans, containers, kitchen utensils, and other similar items as specified by the franchisor.
9. Initial Inventory: $6,000 to $8,000
- Your initial inventory may be purchased only from approved and designated products supplier or any supplier approved by the franchisor.
- Initial inventory consists of various food products, beverages, paper products, smallwares, cleaning supplies, and other supplies utilized in the operation of the Restaurant, as well as other merchandise or products sold by the Restaurant.
- The initial inventory expenditure will vary according to anticipated sales volume and current market prices for supplies and the menu items you offer at your Restaurant.
10. Real Estate and Security Deposits: $10,000 to $18,000
- These figures include the estimated rent for the first month for typical Restaurants, which vary in size from 700 to 3,500 square feet.
- These estimates do not include the cost of real estate since it is assumed that you will rent the space for the Restaurant.
11. Insurance and Performance Bonds: $2,000 to $6,000
12. Music, Jukebox, and Sound System: $12,000 to $18,000
- A full Restaurant sound system, speakers, controller, amplifier, and digital full-size standup jukebox as provided by approved vendor. This includes a monthly management fee from music provider.
13. Training: $18,000 to $21,000
- The franchisor’s Initial Restaurant Management Training Program lasts approximately four weeks and consists of 24 shifts of classroom and on-the-job training and self-study modules and applications.
- Prior to the opening of your first Restaurant, you and one additional person designated by you as the manager or assistant manager responsible for the operation of the Restaurant must attend the Initial Restaurant Management Training Program.
- At your option, up to two additional persons designated by you as your Restaurant managers or assistant managers may also attend the Initial Restaurant Management Training Program.
- You must secure the franchisor’s prior written approval for any and all attendees of the Initial Restaurant Management Training Program, except for you or your Control Person.
- You must arrange for and pay the expenses of persons attending the Restaurant Management Training Program, including transportation, lodging, meals, and wages. The amount spent will depend, in part, on the distance you must travel and the type of accommodations you choose.
- If you send a replacement manager for any person who fails to complete the Restaurant Management Training Program to the franchisor’s satisfaction, or additional personnel, you must pay a Training Fee of $1,500 per person in addition to paying the expenses listed above.
- In addition to the Restaurant Management Training Program described above, there is a 1-day “Serve Safe” training, provided by a third-party provider, that is required for anyone classified as a Control Person or anyone in a management position.
14. Pre-Opening Labor: $14,000 to $22,000
15. Grand Opening: $10,000
- Includes the cost of the advertising, promotion, events, and publicity purchased in support of the Grand Opening of your Restaurant.
- All promotional, publicity, and/or advertising materials, including, but not limited to, Internet advertising, must be approved by the franchisor before use.
16. Liquor License: $4,000 to $45,000
- If your Restaurant sells beer, wine, and alcohol, it is solely your responsibility to obtain and maintain a liquor license.
- The cost of a liquor license can be significantly higher in a few states where the number of licenses is severely restricted, or available only from an existing holder.
- You should retain legal counsel specialized in obtaining and maintaining liquor licenses.
17. Miscellaneous (Legal, Accounting, Licenses, Permits, Etc.): $7,000 to $14,000
- You must acquire various permits and licenses as required by governmental regulations and keep them in good standing and full force and effect. These may be either isolated or recurring expenditures.
- Typical of these permits and licenses are those from health departments, fire departments, food establishment regulatory agencies (including a liquor license, if applicable), labor departments, sales tax bureaus, and other similar state or local governmental agencies.
- Those fees are determined by governmental authorities and are paid to them directly by you.
18. Additional Funds (Initial Period – 3 Months): $40,000 to $60,000
- These amounts are the minimum recommended levels to cover operating expenses, including employees’ salaries and uniforms for three months. However, Johnny Rockets cannot guarantee that this amount will be sufficient.
19. Totals: $598,000 to $1,137,000
- Johnny Rockets has prepared these estimates based on its experience and that of its management team.