Earnings Claims of Top Franchises Revealed

Earnings Claims of Top Franchises Revealed

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FDD Talk: Our Latest Views on the Average Gross Sales of Johnny Rockets Restaurants in Malls, Strip Centers, and Streetfronts (2014 FDD)

by Franchise Chatter on February 25, 2015

in Franchise Earnings, Hamburger Franchise



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Johnny Rockets Photo by Bob B. Brown

Highlights of Johnny Rockets’ Item 19 Financial Performance Representations (2014 FDD) – Part 2

  • “Downtown” includes all Reporting Franchised Restaurants (including 1 Johnny Rockets Sports Lounge) located in a downtown area of a major metropolitan city.
  • “Mall” includes all Reporting Franchised Restaurants located inside an enclosed retail mall or shopping center.
  • “Lifestyle/Streetfront” includes those Reporting Franchised Restaurants located:  (i) in an open air retail shopping area or center with streetfront visibility or (ii) in the suburb or outside a downtown metropolitan area.
  • “Military” includes the Reporting Franchised Restaurant located on a military base.
  • “Grocery Anchored Center” includes all Reporting Franchised Restaurants located in a shopping center anchored by a grocery store.
  • “Outlet” includes all Reporting Franchised Restaurants located in a shopping center that primarily features outlet-type retail stores.
  • “Power Center” includes all Reporting Franchised Restaurants located in a shopping center that is anchored by more than one “big box” retail store other than a grocery store.
  • “Strip Center” includes all Reporting Franchised Restaurants located in or attached to a strip center.
  • The “AUV for all Reporting Franchised Restaurants” represents the total unit volumes for each of the 158 Reporting Franchised Restaurants (regardless of venue) included in the table below divided by 158.

Downtown



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