Earnings Claims of Top Franchises Revealed

Earnings Claims of Top Franchises Revealed

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FDD Talk: Our Latest Views on the Average Gross Sales of Johnny Rockets Restaurants in Airports, Casinos, Theme Parks, and Tourist Destinations (2014 FDD)

by Franchise Chatter on February 24, 2015

in Franchise Earnings, Hamburger Franchise



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Johnny Rockets Photo by Scott Schrantz

Highlights of Johnny Rockets’ Item 19 Financial Performance Representations (2014 FDD) – Part 1

  • Except as noted below, Johnny Rockets’ Item 19 includes financial performance information for all of the domestic (U.S. and U.S. territories) Johnny Rockets Traditional Restaurants and Johnny Rockets Sports Lounges that were open and operating for the entire 12-month period of December 31, 2012 through December 29, 2013 (the end of Johnny Rockets’ last fiscal year) (collectively the “Reporting Franchised Restaurants”).
  • Specifically, of the 184 total domestic Johnny Rockets Traditional Restaurants and Johnny Rockets Sports Lounges operating at the end of the company’s last fiscal year, there are 158 Reporting Franchised Restaurants.
  • The 26 domestic franchised Restaurants not included in this Item 19 are not included because:
  • (i) the Restaurant was not operational for the entire 12-month period, or
  • (ii) the Restaurant was located at a professional sports stadium or a university.
  • Specifically, this Item 19 does not contain any information for the 15 domestic franchised Restaurants that were not open for the full 12-month period.
  • Additionally, this Item 19 also does not include any information for:
  • (a) the 9 domestic franchised Restaurants located at professional sports stadiums as these locations were open for operation approximately 100 days (for those restaurants located in professional baseball stadiums) and 20 days (for those restaurants located in professional football stadiums) during the 12-month period, and
  • (b) the 2 domestic franchised Restaurants located at universities as these locations were open for operation approximately 8 months during the 12-month period.
  • Finally, this Item 19 does not include any financial performance information for Johnny Rockets Route 66 Restaurants or for one franchised Mobile Kitchen.

Average Unit Volume of Reporting Franchised Restaurants by Venue

  • The financial performance information contained in this Item 19 represents the average unit volume of the Reporting Franchised Restaurants for the 12-month period from December 31, 2012 to December 29, 2013.
  • As described further below, the average unit volume for the Reporting Franchised Restaurants is organized by venue type.
  • Johnny Rockets calculated the average unit volume numbers based on sales reports submitted to it by the Reporting Franchised Restaurants. It has not audited the reports for purposes of this Item 19.
  • The financial information contained in this Item 19 does not include any financial performance information for:
  • (i) domestic franchised Restaurants that opened or closed during the 12-month reporting period;
  • (ii) any corporate or affiliate-owned and operated Restaurants;
  • (iii) stadium locations; or
  • (iv) university locations.
  • As used in this Item 19, “Average Unit Volume” means the net sales derived in and from the operation of the Reporting Franchised Restaurants (by venue) from all sales of food, beverages (including beer and wine), goods, wares, merchandise, and all services made in, upon, or from the Reporting Franchised Restaurant, whether for cash, check, credit, or otherwise collected from customers, divided by the number of Reporting Franchised Restaurants operating from that particular venue.
  • The high, median, and low unit volume reflects the actual high, median, and low unit volumes for the Reporting Franchised Restaurants included in each venue.
  • For purposes of this Item 19, “median” means the middle value, above and below which lay an equal number of Reporting Franchised Restaurants for each venue type. In other words, half of the Reporting Franchised Restaurants for each venue type exceeded this value and half did not.
  • “Airport” includes all Reporting Franchised Restaurants located in a domestic airport.
  • “Tourist” includes all Reporting Franchised Restaurants (including 1 Johnny Rockets Sports Lounge) located at tourist destinations, excluding theme parks.
  • “Casino” includes all Reporting Franchised Restaurants located in or adjacent to a casino or other gambling institution, including those Reporting Franchised Restaurants located inside a casino/hotel that also includes a casino.
  • “Theme Park” includes all Reporting Franchised Restaurants located inside a theme park or amusement park. Of the 18 Reporting Franchised Restaurants located inside a Theme Park:
  • 4 Reporting Franchised Restaurants were open the entire 2013 Fiscal Year,
  • 3 Reporting Franchised Restaurants were open 11 months during the 2013 Fiscal Year,
  • 2 Reporting Franchised Restaurants were open 9 months during the 2013 Fiscal Year,
  • 1 Reporting Franchised Restaurant was open 8 months during the 2013 Fiscal Year,
  • 7 Reporting Franchised Restaurants were open 7 months during the 2013 Fiscal Year,
  • 1 Reporting Franchised Restaurant was open 6 months during the 2013 Fiscal Year.
  • 3 of the Reporting Franchised Restaurants operated from a Theme Park offer a full menu and 15 Reporting Franchised Restaurants offer a limited menu.


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