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Earnings Claims of Top Franchises Revealed

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FDD Talk 2014: Our Latest Views on Kilwins Chocolates’ Average Gross Sales, Cost of Sales, Payroll Costs, and Transaction Value

by Franchise Chatter on November 7, 2014

in Chocolate Franchise, Franchise Earnings, Retail Franchise



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In this FDD Talk post based on Item 19 of Kilwins Chocolates’ 2014 FDD, you will find the answers to the following questions:

  • What was the 2013 average gross sales for franchised Kilwins stores that were in operation for the entire 2013 calendar year and reported sales to the franchisor? Were seasonally operated stores that were not open for the entire 12-month period included in the sample? Did Kilwins include a special store that is located in its production kitchen?
  • What was the 2013 average gross sales for franchised Kilwins stores located in Florida, Michigan, and North Carolina, respectively? Why did Kilwins separately list out only these 3 states?
  • What was the 2013 average gross sales for franchised, non-seasonal Kilwins stores with full-cooking capacity and located in Michigan?
  • What was the 2013 average and median cost of sales for franchised Kilwins stores in all states? What were the number and percentage of stores above average? What were the number and percentage of stores below average?
  • How does Kilwins define the term “Cost of Sales”?
  • How did Kilwins obtain the information included in the average and median cost of sales figures?
  • What are some of the items impacting cost of sales?
  • What was the 2013 average and median non-owner payroll costs for franchised Kilwins stores in all states? What were the number and percentage of stores above average? What were the number and percentage of stores below average?
  • How does Kilwins define the term “Non-Owner Payroll”?
  • Does payroll include any taxes or benefits incurred by the store?
  • How did Kilwins obtain the information included in the average and median non-owner payroll figures?
  • What are some of the items impacting payroll?
  • How does Kilwins define the term “Transaction Value”?
  • How many stores were included in the computation of transaction value, and what was the basis for their inclusion? How many stores were excluded because they did not submit complete information?
  • What are Franchise Chatter’s views on Kilwins Chocolates’ most recent financial performance representations?

Kilwins Chocolates Photo by Pyogenes Gruffer



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