Earnings Claims of Top Franchises Revealed

Earnings Claims of Top Franchises Revealed

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FDD Talk 2014: Our Latest Views on Krispy Kreme’s Average Revenue, Operating Expenses, and EBITDA

by Franchise Chatter on October 16, 2014

in Coffee Franchise, Donuts Franchise, Franchise Earnings



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In this FDD Talk post based on Item 19 of Krispy Kreme’s 2014 FDD, you will find the answers to the following questions:

  • What was the 2013 average net on-premises revenue for Krispy Kreme Factory Stores that were in operation during the entire 12-month period ended February 2, 2014? How many stores were included in the sample?
  • What was the 2013 average net on-premises revenue for Krispy Kreme Factory Stores that were in operation during the entire 12-month period ended February 2, 2014, with less than 2,700 square footage, and containing a smaller line of production equipment? How many stores were included in the sample?
  • What was the 2013 average net on-premises revenue for Krispy Kreme Hot Shop Stores that were in operation during the entire 12-month period ended February 2, 2014? How many stores were included in the sample?
  • What was the 2013 average net on-premises revenue for Krispy Kreme Fresh Shop/Kiosk Stores that were in operation during the entire 12-month period ended February 2, 2014? How many stores were included in the sample?
  • How does Krispy Kreme define the term “Net On-Premises Revenue”?
  • How did Krispy Kreme obtain the information used in Item 19? Has this information been audited or verified?
  • What were the average revenues; food, packaging, and freight cost; labor; benefits; gross profit; marketing; operating expenses; other expenses; store EBITDAR; royalties; franchise EBITDAR; store count; and average annual revenue per store for company-owned retail Factory Stores (by quintile)?
  • What were the average revenues; food, packaging, and freight cost; labor; benefits; gross profit; marketing; operating expenses; other expenses; store EBITDAR; royalties; franchise EBITDAR; store count; and average annual revenue per store for company-owned Hot Shop Stores (by quintile)? How many of these stores are free-standing and how many are located in end-caps or strip centers?
  • Do these expenses include any allocation of corporate overhead costs related to support functions, including, but not limited to, regional store supervisory management, accounting, information technology, human resources, and marketing?
  • Which expenses for corporate stores may reflect economies of scale and circumstances that are not available to you?
  • Aside from the specific expenses already mentioned, what other categories of expenses may franchisees experience?
  • What are Franchise Chatter’s latest views on Krispy Kreme’s financial performance representations?

Krispy Kreme Photo by Scott Ableman



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